Video is an extremely effective communication media and when properly crafted, projects to the intended audience a clear and concise message much more efficiently than via words or descriptions. Creating an effective video is a project requiring detailed planning, requirements collection, scheduling, team communications, storyboards, quality controls and much more familiar to the PM. Learn how you as a PM can use video to better communicate with your stakeholders and increase the project’s acceptance by end users. *Note this SlideShare contains links to sample video clips hosted on a private video hosting site.

2. About the videoEXPERTS

3. Using video to Enhance the
Project Communications
Process

4. This presentation will:
1. Briefly describe a successful video and the production
process behind it
2. Identify different types of video relevant to a PM
3. Demonstrate how video can be implemented into a PM’s
process

5. QUESTION
Do you have an In-House production team?
1. What is it used for?
2. What types of videos and what tools were used?
3. Were your goals accomplished?

6. What is a video?
video is the communication of
information through recorded
images and sounds.

7. What is a video in it’s
meta?
•video uses emotion and attitude
to affect it’s viewer.
•Communicating the right
material at the right time can
influence, educate, and
acknowledge the right people.

8. Why does video work?
We remember:
•10% of what we READ
•20% of what we HEAR
•30% of what we SEE
•50% of what we SEE and HEAR

9. Tools and Techniques
• Animation & Motion Graphics
• Live Action (actors, team members, or yourself)
• Voice Over
• Photos & Images
• Aerial video (Drone)
• Time-lapse
• Hi-Speed Motion Capture
• Green Screen
• 360 video

10. A Successful video Has…
•One Clear Goal
•One Clear Message
•A Plan
•A Specific Audience
•Correct Branding
•A Call to Action

11. Importance of Branding
• Brand Development – No longer just your logo,
font, colors, etc…
• Create and strengthen your brand with each video
• Your Brand will…
• Guarantee quality
• Evoke desire
• Help others to belong
• Exhibit a set of unique values
• Have personality traits
• Consistency
• Your videos should be consistent with your brand across all
platforms
• We research your brand to create videos that grow and
strengthen your organization

12. PMI Single Phase Project Cycle
PlanInitiate CloseExecute
Monitoring & Controlling

13. The videoEXPERTS Production
Phases

14. Pre-Production
• Initial Idea Meeting & Discussion
• Goal Development
• Concept Creation
• Budget Set
• Scripting
• Copy Writing
• Story Boarding

15. Production
• Set Design & Lighting
• Principal Photography (Filming)
• Special Effects
• Audio Capture
• Narration
• Animation

16. Post Production
• Editing
• CGI & Motion Graphics
• Music Production & Syncing
• Audio Mastering
• Color Grading

17. Distribution & Promotion
• Various video files encoded
• DVD and/or BluRay Authoring
• Web Upload & SEO
• Television Broadcast Delivery

18. Average Production Timeline
Pre Production 1-2 Weeks
Production
1 Week
Post Production 1-2 Weeks
Distribution 1 Week
Check-up After 2-4 Weeks
Shortest
Average
Turnaround
4 Weeks
Week 1
Longest
Average
Turnaround
6 Weeks
Week 2 Week 3 Week 4 Week 5 Week 6 Week 7 Week 8 Week 9
Pre Production
Production
Post Production
Distribution
Check-up

19. Who is your video for?
• Stakeholders
• Company Leadership
• Clients/Customers
• Employees
• Project Team Members

20. Stakeholder Focused
videos:
• Visually demonstrate the scope and quality
the stakeholder should expect.
• Communicate the project status,
schedule/cost updates and any issues.
• Emphasize the benefits you are bringing to
the stakeholders and customers.
• Provide consistent reporting to various
stakeholders.

21. Stakeholder Focused
videos:

22. Client/Customer
Focused videos:
• Attract clients and expand customer base.
• Re-adjust for any changes to the scope and
quality the project will deliver.
• Summarize the project status and
schedule/availability.
• Demonstrate the benefits to the clients
and customers.
• Manage how issue resolution is
communicated across client base.

23. Client/Customer
Focused videos:
1

24. Client/Customer
Focused videos:
2

25. Employee (Team)
Focused videos:
• Help the end user understand why
the company needs their
commitment to the project’s success.
• Set guidelines, expectations and
best practices.
• Consolidate understanding of the
scope and quality the project will
deliver.

26. Employee (Team)
Focused videos:
• Re-Validate the project
schedule/availability.
• Focus on the key system benefits.
• Part of an integrated training
program.

27. Employee (Team)
Focused videos:

28. Specific video examples
for a PM
• Project Advertisement, Commercials, and
Promotion
• Educational Explainers – Such as the
Project Lifecycle
• Status, Milestones, Next Steps, and
Release Plan
• Project Resource Recruitment

29. Specific video examples
for a PM
• Project Management Office (PMO)
standard practices
• Training, New Process Introductions
• Awards & Gratification
• Set guidelines, expectations and
best practices

30. video Media Distribution
Vehicles
“The medium is the message.”
-Marshall McLuhan

31. video Media Distribution Vehicles
• Inter-office or store front video monitors
• Group Presentations/Projection (Like this one)
• On your Website
• Employee Intranet
• Social Media
• Web distribution (Links, Embeds and Downloads)
• Email (animated gif and/or link to full video)
• Television
• Options
• With/With Out Audio
• External/Internal Organization

32. video Goal Examples
• Increase/Decrease
• Your video will increase x and/or decrease y
• Example: This video will increase understanding of
our process and decrease common errors caused
by miscommunication.
• Educate
• Teach your customers or employees
• Engage
• Customers can interact with your project
• Communicate
• Make clear the expectations of your project

33. Understand Your Audience
Questions PM should ask?
• Which stakeholders need influencing?
• What do new users need to know?
• How can user transition to new
environments be optimized?

34. Understand Your Audience
Questions PM should ask?
• What do decision makers need help
clarifying to make better project
decisions?
• What does the sales department need
to convince customers to buy?
• What are the key required
communication events?

35. How identifying and planning video
Communications can assist the PM?
• Helps PM organize and prioritize the project messages that
need to communicated
• Insures a consistent message is distributed across
stakeholders
• Increases the Quality and Effectiveness of key
communication events
• Clearly delineated video saves time for informing large
stakeholder groups

36. Project Specific Benefits
• Can lower per student training costs
• Demonstrate consistency with Company Branding
Standards
• Reinforce project integration with Organization’s
Infrastructure
• Enhances classroom, on-line and desk-side training
• Tutorials and educational material for customers
• Add video as one of your deliverables
• Highlight project successes

37. The PM should consider video options
to:
• Solve key requirements of the Project
Communications Plan
• Replace repetitive System Training
Requirements
• Help with New Product Introductions
• Get employee buy in for Corporate Process
Transitions

38. Summary
• video is a powerful communications tool that:
• Keeps everyone consistently informed by automating
important communications
• Delivers a clear, carefully crafted professional message
• Standardizes processes and sets expectations for scope
and quality of each project

39. Oliver Howler’s day
out