Learn how to market your mentoring program to recruit more mentors and create more mentorships. Learn how to create a marketing plan, create communications and other marketing activities.
5. Creating your marketing plan
How to create awareness to your program
Recruiting mentors and mentees
Keeping the program alive
Reporting on marketing success
7. Creating Your Marketing Plan
Goals & Objectives of Marketing
By Q1, 500 employees enrolled where 300 are mentors
and 200 are mentees. 100 Partnerships created.
Define Overall Benefits
Talent Pipeline
Target Audience?
Managers; High Potentials
14. Dear Stephen,
We are looking for mentees to enroll in our new mentoring
program. Please contact L&D to enroll if you would like to have a
mentor. We hope you take advantage of this opportunity at Insala.
Regards,
Insala Mentoring Team
Dear Stephen,
You have been chosen to be a mentor. Congratulations. Please can
you enroll by March 5. If you have any questions please contact
L&D@company.com
Thank you,
Insala Mentoring Team
15. Dear Stephen,
Have you heard about Insala’s new mentoring program? What does
this mean for you and your career at Insala?
The primary objectives of the program are:
1. To support new and less experienced employees successfully
transition into their position
2. To support employees enhance their career potential or
identify new career paths
This is a voluntary program whereby mentees are paired with mentors
that are experienced in a specific skill, competency or have knowledge
in a business unit at Insala. If you are interested in developing a skill or
gaining more knowledge that will benefit your career and are able to
commit the time to the program, please consider becoming a mentee
by clicking here to enroll today. Once you enroll you will need to attend
our training webinar on what to do next and be given more information
on your new role as a mentee.
Dear Stephen,
Have you heard about Insala’s new mentoring program? What does
this mean for you and your career at Insala?
The primary objectives of the program are:
1. To support new and less experienced employees successfully
transition into their position
2. To support employees enhance their career potential or
identify new career paths
This is a voluntary program whereby mentees are paired with mentors
that are experienced in a specific skill, competency or have knowledge
in a business unit at Insala. If you are interested in developing a skill or
gaining more knowledge that will benefit your career and are able to
commit the time to the program, please consider becoming a mentee
by clicking here to enroll today. Once you enroll you will need to attend
our training webinar on what to do next and be given more information
on your new role as a mentee.
16. Have you heard about Insala’s new mentoring program “Hi-Potential”? We are
looking experienced team members to volunteer to be a mentor.
The primary objectives of the program are:
1. To support new and less experienced employees successfully transition into
their position
2. To support employees enhance their career potential or identify new career
paths
Why volunteer to be a mentor?
• Make new connections within the organization.
• Improve your listening and coaching skills.
• Gain new insights and knowledge from someone from a different business
unit.
• Help develop our future leaders.
What is Required?
We are looking for individuals that are experienced and been with Insala for 3
years, are great communicators, can provide feedback and coaching in their
expertise and will commit to 2 hours a month.
To enroll as a mentor, please click here to sign up. Once signed up you will be
given training on your new role.
17. Communication to Recruit
How to Attract Mentors
Why?
Explain
organization
objectives
Who?
Competencies
required to be a
mentor
Effort?
Transparent &
clear
expectations
Sell it!
Explain
advantages of
mentorship
18. Communication to Recruit
How to Attract Mentees
Why?
Explain
organization
objectives
Who?
Those with career
goals supported
by the mentoring
program
Effort?
Transparent &
clear
expectations
Sell it!
Explain
advantages of
mentorship
20. Reporting
How to Show Marketing Success
# Participants
# Partnerships created
# Mentors/Mentees
Reports
When they enroll, have
participants state how
Survey
they heard about the mentoring
program.
21. Keep Your Program Alive
Build a Mentoring
Culture
Organization-Wide
Communications
Mentoring Participant
Communications