Google have release Google Analytics 4. The biggest differences in that Google Analytics 4 includes a new data model that changes the way data is collected, stored and filtered. Google has promised plenty of new features over coming months, but here some of the big new things you'll find in GA4. Read the full post at https://bit.ly/Google-Analytics-4

1. What’s new in Google
Analytics 4?
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2. No more sessions
All user interactions are now tracked as events.
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01.

3. Enhanced measurements
Track common actions, like page scrolling, without
setting up tags
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02.

4. Cross device tracking
Track the customer journey across mobile and web
platforms
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03.

5. Farewell to channel
groups
Medium replaces channels as the default acquisition
measurement
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04.

6. Machine learning is here
Use the Analysis Hub to spot brands and make data
driven recommendations
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05.

7. But Google doesn’t want
you to migrate yet!!!
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8. Find out everything you
need to know about GA4
at clue.com.au/blog
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Including why Google doesn’t want you to migrate