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Strategies for Attracting International Exhibitors - from Home PCMA San Diego, CA  January 9. 2012 Stephanie Selesnick, CEM International Trade Information, Inc. Stephanie@ intltradeinfo .com @StephSelesnick, #pcma12
[object Object],[object Object],[object Object],[object Object],[object Object],Bringing international exhibitors to your show
What is YOUR international knowledge level? (a pop quiz!) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Job Titles, Positions and Status:  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Hard Wall Scheme
Differences: Exhibition Basics Celsius Fahrenheit Square Meters (9m2) Square Feet (100 sq. ft) A Stand A Booth Decorator, No GSC General Service Contractor Freight Forwarders Provide Material Handling-Drayage No Unions Unions Hard Wall/Shell Scheme Pipe & Drape (Canada too) Rest of the World US
Differences: Cultural Tips ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Differences: Cultural Tips ,[object Object],[object Object],[object Object],[object Object],[object Object]
Anatomy of a Country Pavilion Sale: ,[object Object],[object Object],[object Object]
Build Excitement  Around Your Event ,[object Object],[object Object],[object Object]
Selling Pavilions ,[object Object],[object Object],[object Object],[object Object]
Selling Pavilions ,[object Object],[object Object],[object Object],[object Object],[object Object]
Prospecting - Foreign Gov’t ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Summary ,[object Object],[object Object],[object Object],[object Object]
Answers to the Quiz: True/False ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Answers to the Quiz: True/False ,[object Object],[object Object],[object Object],[object Object]
Attracting International Exhibitors to Your Show Stephanie Selesnick, CEM International Trade Information, Inc. [email_address] @StephSelesnick Tel:+1.818.591.2255

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Pcma intl sales 1:12

  • 1. Strategies for Attracting International Exhibitors - from Home PCMA San Diego, CA January 9. 2012 Stephanie Selesnick, CEM International Trade Information, Inc. Stephanie@ intltradeinfo .com @StephSelesnick, #pcma12
  • 2.
  • 3.
  • 4.
  • 6. Differences: Exhibition Basics Celsius Fahrenheit Square Meters (9m2) Square Feet (100 sq. ft) A Stand A Booth Decorator, No GSC General Service Contractor Freight Forwarders Provide Material Handling-Drayage No Unions Unions Hard Wall/Shell Scheme Pipe & Drape (Canada too) Rest of the World US
  • 7.
  • 8.
  • 9.
  • 10.
  • 11.
  • 12.
  • 13.
  • 14.
  • 15.
  • 16.
  • 17. Attracting International Exhibitors to Your Show Stephanie Selesnick, CEM International Trade Information, Inc. [email_address] @StephSelesnick Tel:+1.818.591.2255