No matter how well you know one another, I have yet to be with a single team where people had clarity about language without first directly addressing it in a workshop. Take any word and ask people what it translates to in terms of activity – what it looks like when you see it in life. 1. When is something ‘complete’, ‘high quality’, ‘innovative’? 2. What does it look like when you have ‘trust’, ‘integrity’, ‘empathy? 3. How about being ‘bold’, ‘unique’, ‘professional’? The variation is huge. Unless you nut it out, people agree to something with different expectations of what it means.