My Keynote @Digital Accademia (http://www.digitalaccademia.com/)

1. ENTERPRISE
GAMIFICATION
@stefanomizzella

2. Stefano Mizzella
PhD, Social Media Strategist @OpenKnowledge
www.socialmediascape.org

3. Marketing
Communication
Innovation
Game Design Social Business Design
Collaboration Learning
Sales

5. GAMEFUL DESIGN

6. GAME
Agent of Disruption

7. How can I Empower my Employees?

8. #FUN #WORK

9. #FUN #WORK

10. #FUN #WORK

11. If you can't measure it , you can't play it

12. Not everything that can be counted counts,
and not everything that counts can be
counted.
- Albert Einstein

13. EUSTRESS
Games are unnecessary obstacles
we volunteer to tackle
-Bernard Suits

14. The Psychological side of Gamification
High
motivating
behavior
Trigger
Anxiety
EL
Challenges
y N
or AN
Motivation
t
jec H
l tra C
ra W
av
io
F LO
h
be
Boredom
boring Low
behavior
difficult Ability simple
Low Skills High
behavior behavior
Based on the BJ Fogg's Behavior Model Based on the Mihály Csíkszentmihályi's Flow Theory

15. BE IN THE FLOW, BE IN THE ZONE

16. EXTRINSIC motivation Points, Badges, Money
VERSUS
INTRINSIC motivation Status, Reputation, Better Work, Better Company

17. We don't need no stinkin' badges!
-Jane McGonigal

18. 1
POINTIFICATION Points, leaderboards, badges & crossed fingers
2
GAMIFICATION Game mechanics & dynamics to solve problems
and engage users
3
GAMEFUL DESIGN Platforms and experiences that empower players
to have the spirit of the gamer in real life.

19. MOTIVATIONS ACTIONS CHALLENGE REPUTATION IMPROVEMENTES REWARDS
COLLABORATIVE GAME ENVIRONMENT

20. COLLABORATION

21. INFORMAL CONNECTIONS
COLLABORATIVE TASKS
MISSIONS TO COMPLETE
AGILE COLLABORATION
PEER VALIDATION
MERITOCRACY

22. NITRO for JIVE
Nitro for Jive gives users a set of
missions to complete, each of which
exposes them to a critical piece of
functionality within the Jive platform.
Users earn points and unlock badges
for using and mastering these pieces
of functionality, and “level up” when
they hit key milestones.
Social elements like high score
tables, newsfeeds, and the ability to
display and share your status, drive
friendly competition and collaboration
among the user base.
-Bunchball

23. Salesforce Motivation
A new menu item labeled Nitro provides key elements in gamification: points, badges, levels,
leader boards, and real-time feedback mechanisms.

24. Rypple
Rypple is a cloud-based social performance management platform built for coaching people to
achieve their goals, giving meaningful recognition and providing real-time feedback.

25. RedCritter: Agile Project Management
With RedCritter Tracker you'll earn badges and rewards for completing notable tasks. Your badges
are displayed prominently on your profile. You can spend your reward points on perks in your
company's Rewards Store.

26. SAP: Race to 1000 Series
Instead of simply displaying the number of closed deals for each region for every period as bar or pie
chart, this app races you through the data. It’s the gamification of sales analytics (Enterprise-
Gamification.com).

27. giffgaff spread/recruit program
“If you do something for us we'll say thanks and give you payback cash.
Find a new member or help a giffgaffer in the community and we'll give you giffgaff payback
points”.

28. INNOVATION

29. OPEN INNOVATION
IDEA MANAGEMENT
CO-DESIGN
PREDICTION MARKETS
NEW BUSINESS MODELS
INCREMENTAL/DISRUPTIVE

30. From big ideas, like healthier morning and food options
and bold coffee discussions, to smaller initiatives such
as a "reusable cold cup", in just a few short months My
Starbucks Idea has become a major force in helping
direct the future of the company (Grondswell).

31. Scottish Water is a public entity, a subsidiary of the
Scottish government, which manages the
infrastructure related to the distribution of water and
collection of waste water throughout Scotland. It has
3.700 resources in its employ.
A platform to extend and amplify employees participation in a company’s creative process

32. Implicit incentive mechanisms (reputation, visibility, status) Explicit incentives (no real money, “just” a virtual currency)
9 months from the launch, the Innovation Pool counts 750 users and has generated over 330 new ideas
and/or suggestions for improvement. Out of those, 7 have already been validated and implemented under
tight deadlines. The sites receives on average about 10 posts (ideas, votes, comments) per day.

33. Crowdsourcing/co-creation (users create projects, try to get support)
+ open innovation (the partnership between Lego and Cuusoo).

34. Spigit FaceOff
FaceOff allows consumers to contribute and vote on ideas that they’d like their favorite
brands to pursue, and identifies ideas with the top potential for further development.

35. The Fiat Mio Project started in August 2009. Fiat
launched the website inviting people to help create a car
for the future, and design the world's first crowdsourced
car.

36. USER-DRIVEN Innovation
Operatore 12:00 PM
Titolo pagina
http://www.dominio.com Google
versus
DESIGN-DRIVEN Innovation

37. LEARNING

38. COLLABORATIVE LEARNING
INFORMAL LEARNING
LEARNING COMMUNITIES
IMMERSIVE EXPERIENCE
PERSONAL / SOCIAL FLOW
SERIOUS GAMES

39. It teaches portion control and customer service in a cartoon-like simulation of a Cold Stone store.
Players scoop cones against the clock and try to avoid serving too much ice cream. The company says
more than 8,000 employees, or about 30% of the total, voluntarily downloaded the game in the first
week. (Business Week)

40. Through The Campaign for Nursing's Future, Johnson & Johnson supports the nursing
profession and helps nursing students nationwide make the often difficult transition from
student to practicing nurse (Brandgames.com).

41. An online portal connected to the car's dashboard lets drivers know how well they're conserving
energy, compared with other drivers in the region. The most efficient drivers are given virtual bronze,
silver, gold, and platinum medals (BusinessWeek).

42. Pass It On! is an online game of chance where you're encouraged to think about some of life's
important choices and the potential benefits of planning ahead. Not only can you learn about life
insurance while playing, but you can also have a chance to win a $25,000 or $15,000 cash prize.

43. SERIOUS GAMES

44. "We think this will be a fun way for people to learn about what it means to operate a manufacturing
plant, and at the same time, learn about what Siemens does here in the US" (Daryl Dulaney, CEO of
Siemens Industry).

45. Players quickly see how practical process improvements can help meet profitability, customer
satisfaction and environmental goals while addressing real problems faced by municipalities and
businesses today. And when they're done playing, they can compare scores with other players on
global scoreboards.

46. GAME FOR CHANGE

47. GAMING can make a better COMPANY

48. Zappos: delivering happiness
An happy and gameful corporate culture is a powerful model for achieving success

49. 3 THINGS TO RETHINK

50. SOCIAL
Business
Company Customer

51. COLLABORATIVE
Organization

52. OPEN
Leadership

53. Management
Business Models
Organizational Models
GAME for Innovation Processes
Change
Internal Collaboration
External Interaction
Technology
Governance
Culture
Mindset
Ideas

54. GAME OVER

55. Stefano Mizzella
PhD, Social Media Strategist @OpenKnowledge
stefano.mizzella@gmail.com
www.socialmediascape.org
@stefanomizzella
in/stefanomizzella