Social Media: Add Power to Your Innovation Efforts

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Stefan Lindegaard

Business Technologie

Social Media: Add Power to Your
Innovation Efforts

www.15inno.com
15inno by Stefan Lindegaard at LinkedIn Groups
stefanlindegaard@me.com
Twitter: @lindegaard
Google+: Stefan Lindegaard

We have no choice!

Innovation is about connecting the dots

Social media is about connecting the dots

Change how we innovate

Be competitively unpredictable

Develop the right conditions and framework

“…a philosophy or a mindset that they
should embrace within their organization.

This mindset should enable their
organization to work with external input to
the innovation process just as naturally as it
does with internal input”

- Making Open Innovation Work, 2011

Directed

Directive, invitational Directive, participative
Instructions

None Suggestive, invitational Suggestive, participative

Relatively few Invitations “Everyone”

Credit: OVO Innovation

Whirlpool, GSK on LinkedIn

@CarlosHaertel, @johnCEOatPsion

SAP, IBM and Psion tap into communities

Sanofi-Aventis got 4-5 years of ideas in six months

Better access, interaction with customers

Idea generation, feedback loops

Identify people, business intelligence

Broadcasting – not only outcomes

Cases

Understand OI strengths / weaknesses

Map social media competence / opportunities

Experimentation + Documentation = Change

Get corporate guidelines in place

What’s in it for me?

Purpose is not defined!

Too many digital visitors; few residents!

More questions than answers!

Direction, training and time

Get the book
for free on
15inno.com!

Let’sstay in touch!

www.15inno.com
15inno by Stefan Lindegaard at LinkedIn Groups
stefanlindegaard@me.com
Twitter: @lindegaard
Google+: Stefan Lindegaard

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Competitively unpredictable: two words that spell the key to success in today’s fast paced, highly competitive business arena. If your company has the ability to consistently outmaneuver the competition in ways they never see coming, then the future is bright. Why is being competitively unpredictable so essential now? One key reason is the ever-shrinking window of opportunity. In the past decades, depending on your industry, you could count on having three or five or even seven years after bringing something new to market to make good money before you needed to come up with the next new thing to keep revenues growing. This is no longer the case. While the pace of innovation used to be fast but still manageable, now the window of opportunity is getting shorter and moving faster so you’re forced to innovate ever faster. One of the best examples is the mobile phone industry where they are now counting in months. Open innovation and business model innovation are key concepts for becoming competitively unpredictable and in this session Stefan Lindegaard shares his views on how companies can embrace these concepts in order to bring better innovation to market faster. Specifically, he provides: • an overview of the current state of innovation and what the future will bring us • examples on how leading-edge companies merge open innovation and business model innovation • insights on why companies must embrace failure for better innovation • insights on how companies can use social media for their innovation efforts

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Here you get the latest of my presentations where I share messages such as: “We need to rethink the term “innovation” and we should drop the term “innovation culture” entirely.” “Four global megatrends drive business today: Everything moves faster, everything will be connected, knowledge is transparent and disruption hits harder and faster.” “Getting ideas and working with them in the early stages is the easier part. The execution is what really matters. We have begun the transition phase.” “The role of the CTO has changed as real value creation no longer is centered around technology or product itself. Services, processes and business models are key. The internal power needs to shift.” “Disruption hits much harder and much faster than ever before. You can’t plan for disruptive or radical innovation, but you can be sure you will be disrupted.” “Don’t talk about innovation. Focus on how you can transform your company based on values, assets, partners, threats and opportunities.” “The organizational structures need to change. They are not build for the upcoming challenges and opportunities and we need to experiment much more on what will work the best for the future of business.” “Strong organizations do four things very well: They listen, adapt, experiment and execute better than their competitors.” “There is no digital strategy. Just strategy in a digital world.” “If you want to change the perception inside your organization, the outside voice is the most important.” “People first, processes next, then ideas. The key for execution is people – don´t focus too much on ideas and projects.” “Discovery – Incubation – Acceleration: Have the right people for the right project at the right time in the right context. Build people pools, not just project pools.” “Strong change teams know they can´t do it by themselves; they become facilitators and integrators. Education is a key objective.” …and a short story that I really like: “A CFO is wary about investing in the training and education of the employees. He asks the CEO: ”What happens if we invest in developing our people and then they leave our company?” The CEO is a bright person and replies: ”What happens if we don’t and they stay?”

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B.COM Unit – 4 ( CORPORATE SOCIAL RESPONSIBILITY ( CSR ).pptx

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Cracking the Cultural Competence Code.pptx

Cracking the Cultural Competence Code.pptx

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Value Proposition canvas- Customer needs and pains

Value Proposition canvas- Customer needs and pains

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Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...

Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...

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Social Media: Add Power to Your Innovation Efforts

1. Social Media: Add Power to Your Innovation Efforts www.15inno.com 15inno by Stefan Lindegaard at LinkedIn Groups stefanlindegaard@me.com Twitter: @lindegaard Google+: Stefan Lindegaard

2. We have no choice! Innovation is about connecting the dots Social media is about connecting the dots

3. Change how we innovate Be competitively unpredictable Develop the right conditions and framework

4. “…a philosophy or a mindset that they should embrace within their organization. This mindset should enable their organization to work with external input to the innovation process just as naturally as it does with internal input” - Making Open Innovation Work, 2011

5. Directed Directive, invitational Directive, participative Instructions None Suggestive, invitational Suggestive, participative Relatively few Invitations “Everyone” Credit: OVO Innovation

6.

7. Whirlpool, GSK on LinkedIn @CarlosHaertel, @johnCEOatPsion SAP, IBM and Psion tap into communities Sanofi-Aventis got 4-5 years of ideas in six months

8. Better access, interaction with customers Idea generation, feedback loops Identify people, business intelligence Broadcasting – not only outcomes

10. Understand OI strengths / weaknesses Map social media competence / opportunities Experimentation + Documentation = Change Get corporate guidelines in place

12. What’s in it for me? Purpose is not defined! Too many digital visitors; few residents! More questions than answers!

13. Direction, training and time

14. Get the book for free on 15inno.com! Let’sstay in touch! www.15inno.com 15inno by Stefan Lindegaard at LinkedIn Groups stefanlindegaard@me.com Twitter: @lindegaard Google+: Stefan Lindegaard