1. BeCompetitivelyUnpredictable!
www.15inno.com
15inno by Stefan Lindegaard at LinkedIn Groups
stefanlindegaard@me.com
Twitter: @lindegaard
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2.
3. Faster pace, shrinking window of opportunity,
less time for cash cows
Timing is more important than ever!
Open innovation and biz model innovation are
key for becoming competitively unpredictable!
Future winners make communities work!
4. “…a philosophy or a mindset that they
should embrace within their organization.
This mindset should enable their
organization to work with external input to
the innovation process just as naturally as it
does with internal input”
- Making Open Innovation Work, 2011
5. Partnerships, alliances, consortia, networks
Directed
Supplier Summits, Entrepreneur Days
Instructions
Directive, invitational Directive, participative
Communities – real life and virtual
None Suggestive, invitational Suggestive, participative
Relatively few Invitations “Everyone”
Credit: OVO Innovation
6. FMCG MEDTECH PHARMA
Cycle time, money, IPR and conservatism
7. We have no choice!
Participation is the new brand
Radical innovation comes from non-domain experts
8.
9. Change how we innovate
Be competitively unpredictable
Develop the right conditions and framework
10. Don’t mess up like Intuit!
Persistency / consistency is key…
…for becoming preferred partner of choice
12. They do not innovate on the innovation process!
They do not develop their mindset and toolbox!
They lack the courage to speak up!
They lack communication skills and efforts!
13. Build on existing culture – and learn from others!
Understand the TBX (O) dynamics!
Educate up, down and outside!
Be selective – you don’t have enough resources!
Experiment, iterate – and learn from failure!
14. Our Approach
Learning from Others - 12 interviews with leading
OI companies.
Learning from The LEGO Group - input from over
30 practitioners including 10 interviews
Learning by Doing - 4 micro pilots to test
capabilities, culture and appetite
15. Current pilot projects:
• "People are much more likely to act their way into a new way of
thinking, than think their way into a new way of acting."
• Richard Pascale
• Therefore we run pilot projects
• - in our production area (solving hard, “unsolvable” problems)
• - on improving the core LEGO experience through crowdsourcing
• - on how to improve core HR processes
• - on an Open Innovation platform
17. “When someone tries to innovate within a
traditional organization, few will understand
what he/she is doing, but everybody will
understand who is a trouble-maker.
After the innovation has been embraced by the
organization, few will remember who started it,
but everybody will remember who was a
trouble-maker.
This is the dilemma encountered by many
intrapreneurs - they risk punishment for
success.”
Credit: David Nordfors
18.
19.
20. No networking culture, no innovation culture!
Direction, training, time are key for success!
21. Intrapreneurship
www.15inno.com
15inno by Stefan Lindegaard at LinkedIn Groups
stefanlindegaard@me.com
Twitter: @lindegaard
Hey! Freebookson 15inno.com!
22. “I believe we possess all the resources and talents necessary. But the facts
of the matter are that we have never made the national decisions or
marshaled the national resources required for such leadership. We have
never specified long-range goals on an urgent time schedule, or managed
our resources and our time so as to insure their fulfillment.”
23. Man on the Moon: Biz plan competition at Danfoss
New ventures, identify talent, change culture
Troublemakers: How do you deal with them?
24. People first, processes next, then ideas
TBX: Middle managers are the biggest challenge
Intrapreneurship + open innovation?
25. Holistic view: Go beyond products, technology
Networker, communicator, intrapreneur, influencer
Adaptive, tolerance for uncertainty, optimist
1) Innovation leaders and 2) intrapreneurs
26. “…an intrapreneur must have the ability to see
and pursuepossibilities by piecingtogether
innovations acrossthreeor more business
functionssimultaneously.’”
Paul Campbell, former VP, HP
27. Social media
www.15inno.com
15inno by Stefan Lindegaard at LinkedIn Groups
stefanlindegaard@me.com
Twitter: @lindegaard
Hey! Freebookson 15inno.com!
28. Faster pace, shrinking window of opportunity,
less time for cash cows
Timing is more important than ever!
Open innovation and biz model innovation are
key for becoming competitively unpredictable!
Future winners make communities work!
29. P&G talk the talk – for o
media are key driverswill they walk the walk?
30. Change how we innovate
Be competitively unpredictable
Develop the right conditions and framework
32. Don’t mess up like Intuit!
Persistency / consistency is key…
…for becoming preferred partner of choice
33. Is there really a need?
What (business) value can you offer?
Passionate people work with facilitators!
You need a strong communication plan!
34. …tools, services and platforms that drive virtual
interaction and involvement for innovation efforts
Crowdsourcing, communities, Twitter and LinkedIn
Social media can also work for BtB companies!
42. Generate more ideas, faster
Identify and interact with innovation partners
Get market and competitor insights
Promote corporate innovation capabilities
43. What’s in it for me?
Purpose is not defined
Too many digital visitors; few residents
No proven first-mover effect, more Qs than As
44. Management = What’s in it for them?
Lack of time leads to Catch 22
Facilitators must educate – up as well as down
45. Identify your focus area, develop content strategy
Set up your platform and channels
Become a curator, start sharing
Track, improve, expand, experiment - iterate
46. Get in touch!
www.15inno.com
15inno by Stefan Lindegaard at LinkedIn Groups
stefanlindegaard@me.com
Twitter: @lindegaard
Hey! Freebookson 15inno.com!
