This presentation is in German. Gehalten am 27. Mai 2010 am SharePoint Day in Zürich, veranstaltet von DigiComp.

1. Social Networking mit SharePoint 2010
Stefan Heinz
Wega Informatik AG / SharePoint Community CH
www.wega-informatik.ch / www.SharePointCommunity.ch
Stefan.Heinz@wega-informatik.ch
Stefan.Heinz@SharePointCommunity.ch
www.digicomp.ch 27. Mai 2010, Zürich 1

2. Wer redet zu Ihnen?
 wega Informatik AG, Basel
 Ab 1994 Lotus Notes / Lotus Domino Consulting
 Seit 2006 SharePoint als Admin & Enduser
 Seit 2009 Microsoft Certified SharePoint Developer
 Passion: IT for people (not people for IT)
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3. Was sind die Themen?
 Ein paar Blogs und Wikis – und los geht’s?
 Freie Angebote / Unternehmenskontext
 Risiken
 Wasser & Social Networking
 Warum SharePoint?
 Was hat SharePoint zu bieten?
 Vorteile SharePoint 2010 vs MOSS 2007
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4. A social network service focuses on building and
reflecting of (...) social relations among people, e.g.,
who share interests and/or activities.
A social network service essentially consists of a
representation of each user (often a profile), his/her
social links, and a variety of additional services.
http://en.wikipedia.org/wiki/Social_networking
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5. Social Networking – ein Missverständnis?
 Nur bedingt ein IT-Thema
 Bedarf:
Austausch, gegenseitiger Nutzen
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6. "Tell me and I'll forget;
show me and I may remember;
involve me and I'll understand."
Chinesisches Sprichwort
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7. Rezeptur
 Blogs (WordPress, Blogspot, Tumblr, etc.)
 Wikis (MediaWiki)
 Microblogging (Twitter)
 Facebook, MySpace, Ning, etc.
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8. “Traditional networking is all about push — identifying people who could
be helpful to you and finding ways to introduce yourself to those people.
(…) these approaches emphasize the need to broadcast your
accomplishments rather than the issues that have you stumped. These
approaches again foster at best a one-way learning mindset — others are
seeking you out to learn from you — rather than creating the foundation
for collaborative learning.
John Hagel III, John Seely Brown and Lang Davison
http://blogs.hbr.org/bigshift/2010/01/networking-reconsidered.html
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9. Wozu Social Network im Unternehmen?
 John Seely Brown, Xerox PARC (HBR) – Kopiergeräte Mechaniker
 Dem Zufall auf die Sprünge helfen
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10. Show-Stopper in Unternehmen
 «Das Wissen wird nach draussen getragen»
 «Brauchen wir nicht»
 «Mitarbeiter vertrödeln nur ihre Zeit mit ihren Freunden online»
 ...
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11. Seth Godin on Social Networking
http://www.youtube.com/watch?v=r0h0LlCu8Ks
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12. Wasser & Social Networking
 Wasser bahnt sich den Weg des geringsten Widerstandes
 Früher hiessen sie ‘Diskussionsforen’
 «Ja, wir haben SharePoint, aber wir nutzen Yammer»
 Luxus & Zugzwang – wir haben eine grosse Auswahl
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13. Social Networking im Unternehmen (1)
 IBM Research: "Microblogging Inside and Outside the Workplace"
 “The research showed that Twitter is used more for sharing
information and status updates, while the internal tool was used more
for asking questions and directed interaction.”
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14. Social Networking im Unternehmen (2)
 WHAT EMPLOYEES SAY ABOUT MICROBLOGGING
 Conversation and Help from Colleagues.
“I couldn't find any blog or wiki which would help me. So I posted an update on BlueTwit
and someone from Canada who I had never been in contact with sent me an update, well
you can do it like this here and here and… this really saved my day! I received the answer
in 5 minutes!”
 Reputation Management.
“Value as an employee is to be visible inside the company. You have to be visible to show
people. I help my community with new solutions. To give and get.”
 Feeling Connected.
“I feel like I know these people. When it does come a time when I meet them or I might
need to engage with them on something there has been an element of rapport
established… we don't actually know each other but we do, from the interactions we’ve had
in that space.”
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15. Werkzeuge für Enterprise Social Networking
 Eigenentwicklung (IBM) vs. Produktkauf > SharePoint
 Blogs (2007 > Dritthersteller > 2010)
 Wikis (2007 > Community > 2010)
 MySites (2007 > 2010)
 Profile (2007 > 2010)
 Microblogging (2010)
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16. Social Networking – warum SharePoint?
 Bestehende Infrastruktur
 Benutzerverwaltung
 Benutzer können das Werkzeug bedienen
 Abläufe (Alerts, Workflows)
 Corporate Identity
 Corporate Know-How (Suche)
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17. Worauf achten?
 Kritische Beteiligungs-Masse (Bsp. Skype, Twitter, eBay)
 Quick wins
(kommt darauf an, in welchem Stadium sich die Organisation befindet)
 Keep IT Simple !!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!
 MySites! – als persönliche Homepage
 Beschreibungen / Dokumentation aus Benutzerperspektive
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18. DEMO
Wikis, Blogs, etc.
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19. Ressourcen
 www.SharePointCommunity.ch
 www.SharePointCommunity.de
 http://channel9.msdn.com/posts/matthijs/SharePoint-2010-Social-
Computing-Overview/
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