My slideshow on do's and dont's in Green marketing for the Pecha Kucha night in Brussels, 20th of Marsh 2009.

1. 7
do’s and dont’s for
Green Marketing
www.trinity‐planning.be

2. Ecology
Equity
Economy

8. Green Marke)ng is not about making
sustainable things look special, it is about
making them look normal

9. Cut out and keep
1. The sin of sugges7ve pictures
2. The sin of the hidden trade off
3. The sin of no proof
4. The sin of vagueness
5. The sin of irrelevance
6. The sin of lesser of two evils
7. The sin of fibbing

10. Cut out and keep
1. The sin of sugges7ve pictures
2. The sin of the hidden trade off
3. The sin of no proof
4. The sin of vagueness
5. The sin of irrelevance
6. The sin of lesser of two evils
7. The sin of fibbing

11. Green Marke)ng is about connec)ng
Green Marke)ng is about connec)ng a cultural
the sustainable innova)on to a cultural
innova)on to the sustainable innova)on
innova)on

12. #1
Show product performance

13. #2
Show credible facts

14. #3
Educate

15. #4
Enable the right story

16. #5
Embrace point of sales

17. #6
Break rou)nes

18. #7
Connect the right dots

20. Thanks for your aDen7on!
www.trinity‐planning.be