Designing for Everyone: The Craft of Picking or Killing a Concept - Miki Setlur

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Miki Setlur, product designer at Evernote, explains how to design for everyone while knowing which types of people you are making happy or less happy.

Business

Designing for Everyone.
The craft of picking or killing a concept.

@mikisetlur

Business
Acquisition
Retention
Engagement
Revenue

Users

Acquisition Being
Retention Faster
Engagement Better
Happier
Revenue

Comedians

Teachers

Being
Faster Musicians
Better
Happier

Ofﬁce workers

Politicians

Travelers

Partners

Acquisition
Retention
Engagement
Revenue

an Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

Engagement?
Revenue?
Acquisition.
Retention?
Write
Find something easier.
View content better.
Share faster.
111week.
1 hour.
month.
year.

Product Metrics

User Tests & Feedback

Partner Feedback

Development Estimates &
Technical Constraints

Discuss.
@mikisetlur
Illustrations taken from
http://iotacons.blogspot.com/

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Designing for Everyone: The Craft of Picking or Killing a Concept - Miki Setlur

1. Designing for Everyone. The craft of picking or killing a concept. @mikisetlur

6. Business Users Partners

7. Business Acquisition Retention Engagement Revenue

8. Users Acquisition Being Retention Faster Engagement Better Happier Revenue

9. Comedians Teachers Being Faster Musicians Better Happier Ofﬁce workers Politicians Travelers

10. Partners Acquisition Retention Engagement Revenue

11. an Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

12.

13. ?

14. Engagement? Revenue? Acquisition. Retention? Write Find something easier. View content better. Share faster. 111week. 1 hour. month. year.

15.

16. Product Metrics User Tests & Feedback Partner Feedback Development Estimates & Technical Constraints

17.

18.

19.

20.

21.

22. Business Users Partners

23. Discuss. @mikisetlur Illustrations taken from http://iotacons.blogspot.com/

Designing for Everyone: The Craft of Picking or Killing a Concept - Miki Setlur

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