Introduction to Design Thinking and how to create, select and develop the perfect idea for your first startup

1. Henrik Scheel
mail@henrikscheel.com
How to create, select and develop
the perfect idea for your first startup

2. 2
Entrepreneurship...
is an eXtreme sport

3. Entrepreneur
DK
USA

4. Found a problem?
Have ideas?
Launched a startup?
Paying customers?
Raised funding?

5. What is
your
goal?

6. SME VS Startup
Revenue/
cash flow/
jobs
Revenue/
cash flow/
jobs
High growth StartupSmall/medium Business (SME)

7. Tina Seelig, Stanford University

8. How to get good ideas?
Are you creative?

12. Where do good ideas come from?

13. Stress & Lobsters

14. PROBLEM
Fall in love with the PROBLEM
Not your solution!!

15. PAINSTORMING

16. Identifying opportunities through interviewing
30 sec intros
Think of a problem you assume might be
relevant to the person next to you.
Interview the person to validate your
assumption.
“Tell me about the last time you
experienced X problem…”

18. Customer Segmentation

19. When and how is th
Scenario De
Competitive
User Segment Persona
Name
Age
Location
Occupation
Education
Income Level
Living Situation
?
?
Customer Persona

20. Problem Statement
How can we help
X specific user segment
solve
X specific problem ?

23. The
importance of
creative
confidence
David Kelley
Co-Founder; IDEO & Stanford D-School

25. Ideation through observation

29. Why diversity in tech/product dev is important..

30. Why diversity in tech is important..

32. New tech
BIG Challenge

33. Obesity
Internet
of Things

34. TECH: DRONES
CHALLENGE: QUALITY OF LIFE FOR SENIORS

35. TECH: IOT

36. 1
2
3

38. Generate
Silent Brainstorm

39. SKETCH TO THINK..
8 IDEAS IN 8 MINUTES

41. Rules in the
creative process

42. Billion Dollar Idea
in 5 minutes
Who’s the user? What’s the problem? What’s your solution? How’re you making money?

43. Creating new ideas is hard but don’t give up too soon..

44. Generate
New problem
statement
(Opposite meaning)
BAD ideas
(solving the
new
problem)
Turn bad
ideas into
good ones

45. ZEN voting

47. Unique but not valuable
- you’ll own a market that does not exist
How big is the problem for the user?
On what level does your product or service differ
from competing products of services?
Unique and valuable
- this is where you make margin, money, and history
Valuable but not unique
- You will have to compete on price
Not unique and not valuable
- you’ll are a bozo

48. NOW
WHAT
?

53. Pivot

54. “Whether you think you can, or you think you can’t
- you’re right!” - Henry Ford
Henrik Scheel
LinkedIn.com/in/HenrikScheel
henrik@startupxp.com
StartupExperience.com