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1. www.NinjaMetrics.com

2. Katana® Social Analytics Engine
Ninja Metrics is the creator of Social Value™, a precise measurement of how users influence each other and how much that
influence is worth. Ninja Metrics’ key offering, The Katana® Social Analytics Engine, uses predictive analytics and automated
social graph analysis to help companies identify, understand, monetize and keep their most valuable, influenceable and
influential customers.
Key Features and Differentiators:
Discover clear insights into the performance of your mobile
apps and games, PC titles and console games
Uncover how much customers will likely spend and how
their social influence impacts the bottom line
Target the most influential, influenceable and valuable users
Flexible dashboard that includes support for: segmentation,
A/B testing, cohort analysis, churn projections, conversion
rate, revenue analysis and comprehensive KPI tracking
Easy integration through a REST-based API supporting
iOS/Android, JavaScript, PHP, Java/C#, C++ and Flash
www.NinjaMetrics.com
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3. How We’re Different
Ninja Metrics Katana® Social Analytics Engine is the product
of eight years of research into predictive analytics and the
effects of social influence by a world-class team of scientists.
The Katana® Engine combines:
In-depth social science theories for human behavior
Cutting-edge machine learning
High-accuracy predictive models
No other analytics package can provide the same actionable
automated predictive analytics.
Identify which of your users will:
Pay
Quit
Influence
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4. Our History
While Ninja Metrics is new, the team behind it is not. Since 2007, our team has run the world’s
leading research project in the multi-disciplinary area of computational social science, the VWE
Observatory, where we have published nearly 80 peer-reviewed papers on gamers, game data and
game data algorithm development. There is no other group remotely like us in terms of size,
research output, or inventions.
Having received rigorously competitive funding from federal agencies including the National science
Foundation, the Air Force, the Army, and others, Ninja Metrics brings to market the most
sophisticated and powerful technology for social analytics that exists today. Indeed, we founded the
field of game data research and established many of its core techniques.
One of the unique aspects of the Ninja Metrics team is its group of world-class social scientists,
game experts, and computational scientists with expertise in AI and machine learning. This has
enabled the development of social analytics technology that combines deep social science theories
with cutting-edge machine learning to develop high accuracy predictive models for human behavior.
The result is the Katana Analytics Engine, an ultra-scalable, cloud computing-based social analytics
platform behind some the biggest games on the market.
www.NinjaMetrics.com
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5. Game Analytics
It’s what we do
Going Beyond the Basics and Delivering Extraordinary Results
Our approach is straightforward: Any action, interaction or transaction you
can think of, we track.
Katana® tracks all of these, with pre-set KPIs built in that make
sense for each:
Levels
Social Events
Items & Resources
Locations & Maps
Character Types
NPCs
Spending
CRM
Customer Service
User-Generated Content
Custom Events
Churn
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6. The New Way to think about LTV, influence
and customer value
Individual LTV + Social Value = True Total Value
The New Social WhaleTM
They are not the Big Spenders
They Are the big influencers!
When they play, others play
When they buy, others buy
There are more of them then you think
This kind of influence be: Predicted and Measured
Individual LTV
Influence
$5
$20
LTV
$5
LTV
$5
LTV
$5
The Old Way
Individual LTV
LTV
$5
The New Way
True Total Value
VS
Social ValueTM
The new way of calculating LTV
recognizes the influence
customers have on others.
We Call This Social Value
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7. Katana® User Interface www.NinjaMetrics.com
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8. By understanding your players’ social networks and the spending habits within them, you are
able to detect which players wield an outsized level of social influence.
Influence
Social Whale
Asocial LTV
$
$100
$500
Social Value
$
$
Identifying Social Whales
Traditional Whale Social Whales
VS
$$$
These Social Whales drive
spending among others.
They are your
super-influencers.
When they play, OTHERS
PLAY MORE. When they
buy, OTHERS BUY.
High Individual Spend
Very Small Group
Not much influence on others
?
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9. What can I do
with these Social Whales
Monetization
+
Acquisition Retention
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10. Automated Predictive Analytics
- with accuracy
It's Like Looking into the Future, Only Better
The Katana® Analytics Engine will tell you the future, give you a measure of
accuracy and enable you to make decisions others can’t.
Katana® focuses on the key predictives that drive your business:
Churn
Conversion
Time Spent
You’ll see:
Who’s going to do what in the future
Exactly how much is at stake
For everyone or on a player-by-player basis
Katana® layers predictive analytics with other power-user tools like
segmentation and cohort analysis. So, you can not only see the future, but
see how different actions and interventions impact that future.
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11. User Metrics & KPI Metrics - We Do More
KPI Metrics
The Katana® Social Analytics Engine provides all of the
KPIs you would expect in handy, sortable, exportable
tables as well as graphs.
K-Factor
Daily Active Users (DAU)
Retention
New Users
Monthly Active Users (MAU)
DAU as a % of MAU
Average Revenue Per User (ARPU)
Average Revenue Per Paying User (ARPPU)
Average Session Length
Average Sessions Per User
www.NinjaMetrics.com
User Metrics
Automated Data Mining Done Right - Predict Future Actions
Katana® has built-in machine learning, predictive
analytics and Social Value™ and it’s all included at no
extra cost!
Katana® gives you analytics on
your users for:
Churn
Conversion
Time Spent
Spending
Virality
Advertising
Community
Game Economy
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12. Cohort Analysis -
Looking Closer at Your Groups
What is it?
Cohort analysis is a fancy way of saying you’re looking at the people
who started playing your game or app at different times. Each group is
a “cohort” and, well, you’re analyzing them. Happily, this is baked into
everything the Katana® Social Analytics Engine does.
Use Katana® to look at Cohorts in different ways:
With predictive analytics
Measuring your Social Value™
To understand player behavior in a game
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13. Contact Us
Phone:
888.982.0889
Email:
contact@ninjametrics.com
Web:
www.NinjaMetrics.com
www.NinjaMetrics.com
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