Tech Startup Day 2017

1. Aline Muylaert
#TSD17
@citizenlabco
Why B2G is
the next big frontier.

2. Aline Muylaert
Co-Founder & Head of Sales
aline@citizenlab.co
@alinemuylaert
Hi there!
@citizenlabco #TSD17

3. Our (broken)
democracy,
today.

4. An e-
democracy
platform for
governments
and citizens.

5. CitizenLab offers a SaaS
solution to governments.
Prices ranging from 500 up to 2000euros/month.
@citizenlabco #TSD17

6. Yes, it works
cities
launched
+20
proposals
submitted
+50.000
+3.000
citizens
engaged
@citizenlabco #TSD17

7. Our references
@citizenlabco #TSD17

8. B2G?1

9. Juggling business models
@citizenlabco #TSD17
Business-to-
Consumer
B2C
Business-to-
Business
B2B
Business-to-
Government
B2G

10. 9% of companies focus on B2G only
@citizenlabco #TSD17
Other business
models
Source: Urbantech Radar

11. Growing B2G market sizes
@citizenlabco #TSD17
656
1060
2860
0
1000
2000
3000
4000
2013 2015 2020
INMILLIONEUR
27,5%
CAGR
22,0%
CAGR
Source: SaaS Spending by European Govs, IDC 2014

12. WHY NOW?2

13. Govtech opportunities
@citizenlabco #TSD17
Citizens require better service
and increased transparency
Government
digitization
Demanding
citizens
The full potential could free up
to $1 trillion annually

14. Why starting in B2G?
@citizenlabco #TSD17
Have
impact
Loyal
customers
Investors
interest
Millennials want to
have a positive
societal impact
High barriers of entry
but big LTV
once you’re in
Increasing number of
investment funds
focus on Govtech

15. CASES3

16. Los Angeles

17. Amsterdam

18. Belgium?

19. CitizenLab in your city?
Let’s unlock it:
« I want @citizenlabco in
my city [@CityHandle]
#edemocracy »