slides for a presentation on affect as a concept for media and cultural studies, given in Madrid at the La Casa Encendida on the 15th of March 2012. info: http://blog.lacasaencendida.es/2012/02/22/como-me-converti-en-un-tecky-enamorado/
UEFA Euro 2024 Clash and Eurovision 2024 Poll Insights.docx
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Affect, Media and Flickr
1. Common Banality â
The Affective Character of Sharing
Photos Online and Moblogging
Søren Mørk Petersen, PhD, MA
Manager of Development at Albertslund Public
Libraries,
Researcher (gendannelse.nu), blog in danish about
reconfiguring educational and cultural institutions.
2. Affect + Media
Ask not what something is, but what it can do
9. Henri Lefebvre
3 concepts of everyday life:
Daily life: the concrete material aspects of living
The everyday: modernity>>>
consumer culture, bureaucracy,
representation and mass media
Everydayness: the affective character of everyday life
âa pure process in excessâ
Gregory Seigworth
17. A sensation âis what passes
from one âorderâ to
another, from one âlevelâ to
another, from one âareaâ to
anotherâ
(Deleuze: Francis Bacon â
the Logic of Sensation, 32)
18. âthere are not sensations of
different orders, but different
orders of one and the same
sensationâ
(Deleuze: Francis Bacon â
the Logic of Sensation, 33)
20. âBeing-in-the-world, as the
phenomenologists say: at one and the same
time I become in the sensation and
something happens through sensation, one
through the other, one in the otherâŚ.As a
spectator, I experience the sensation only by
entering the painting, by reaching the unity
of the sensing and the sensedâ
(Deleuze: Francis Bacon â
the Logic of Sensation, 31, italics in original)
21. Moblogging and photo sharing
is a way of becoming banal, a
way of enjoying the
everydayness that we all share
but cannot fully explain and
represent.
22. Should we look
for meaning or
affect/sensation?
Or both?
Title: Coffee
23. AFFECT
⢠Not meaning or signyfying practices
⢠Enables focus on other aspects of
practices (desire, affect, material)
⢠Affect entails focusing on the material and
the body
⢠Not being, but becoming
⢠Focus on relations and processâ
⢠Affect makes bodies act (without
intentions)
24. AFFECT
Affect in Spinozaâs terminology is divided
into affectio: the ability of a mode or body to
affect other bodies, that is, power in its
active mode, and affectus: a continual
variation in the bodies affected upon, that
is, affect as a process of continuation
through different experiences.
25. The Affectio refers to a state of the
affected body and implies the presence
of the affecting body, whereas the
affectus refers to the passage from one
state to another, taking into account the
correlative variation of the affecting
bodies.
(Deleuze: Spinoza â Practical Philosophy,
49, italics in original)
26. Affective character of sensation
Event
Affectio
Vegetable + moblogger âproducesâ picture
Affectus
Uploading + Flickr album
Vegetable + moblogger + flickr album + contacts
27. âAffect broadly refers to states of
being, rather than to their manifestation
or interpretation as emotionsâ.
(Clara Hemmings: Invoking Affect â Cultural Theory and the
Ontological Turn, 551)
28. âAn emotion is a subjective content, the
sociolinguistic fixing of the quality of an
experience which is from that point
onward defined as personalâ
(Brian Massumi: Parables for the Virtual â
Movement, Affect, Sensation, 28)
29.
30.
31. AFFECT
⢠Affect cannot be represented
⢠Affect is pre-individual
⢠Because affect is pre-individual, it can be
âtransmittedâ, that is: it can make us act in
different contexts/practices
⢠Affect can explain actions not based on
feelings, emotions or intentions