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Coffee Crew Retreat081509
1. Can a Hot New Coffee Biz Successfully Ride âŚthe Social Media WAVE? Angie A. Swartz @aaswartz, Square Martini Media, LLC August 15 , 2009 Hashcode #CoffeeRox!
2. Unraveling the Mysteries of Social Media Agenda How can Social Media help you KILL it? The Changing Marketing Landscape What is Social Media Importance of Strategy What Are Listening Tools Blogging The Big Three Video & YouTube The Rest How You Can Get Started Review, Q&A
12. Listening: Whatâs everybody saying about you? The important first tactical step. Are you listening to the marketplace and hearing what your customers are saying about you & your competition? Google Alerts RSS Feeds (igoogle & yahoo pages) Search.Twitter.com, Twitter Search Monitter.com, Social Mention.com, Peoplebrowsr Technorati, Google Blog Search Paid Listening Tools (eforce)
13. It's a Two Way Street Baby! And the Days of Push Marketing are Over. You must be ready to respond. The Two-Way Conversation
14. The path to personality of your brand Your website is static Your blog is alive & changing Wordpress, Typepad, Movable type Should you use Blogger.com? Set expectations for readers with Editorial Calendars Importance of Keywords Integration with Twitter Blog Commenting Strategies Blogging & Blog Commenting
16. The Big Three Twitter, Facebook and Linked In are the Big Three Must You Be on Them? NO! You First Must Know WHERE Your Customers ARE! There are MORE of Your Clients out HERE than YOU think! ;-) There are MANY others and Micro Social Networks Can Be Amazingly Successful
42. The flip camera has brought professional video to an amateurâs grasp.
43. There are over 13 video sharing services like YouTube & Vimeo.
44. Video is an easily available, fast, fun, viral message spreader
45. You can allow your âTribeâ to spread your message with their videos
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47. @Starbucks Starbuckscoffeeblog.com (not sponsored by SB but by a FAN) Iran Election China and Facebook/Twitter Shutdown Should Twitter Win a Nobel Peace Prize? KogiBBQ Zappos (recently acquired by Amazon.com) Vertical Printing and Graphics (@vpg_printing) Dominoes Pizza & Pizza Hut (@dpzramon) @Astro_Mike Comcast Customer Service (@ComcastCares) Kiva.org The OBAMA Presidential Campaign Social Media Success? Stories