2. What Are People Doing on Their Phones? BY
A lot of people have mobile phones
Over 230M people in the US have mobile phones
They are not all smart phones
Only 36% of them are smart phones and about 10% have a QR Code reader
But, most people are taking pictures and texting
4. What is a SnapTag? BY
A SnapTag is branded mobile barcode, composed of a logo or icon and a Code Ring.
Using SnapTags, your logo can create a thousand different ways to interact with your customer.
5. SnapTag Advantages BY
SnapTags can be activated by anyone with a camera phone
(85% mobile phones have a camera)
SnapTags are branded and iconic
(Consumers recognize the SnapTag and associate it with your trusted brand)
SnapTags are connected to a smart marketing platform
(Create analytics dashboard and campaign logic that are most meaningful and effective for your brand)
SnapTags are social
(Drive Likes and Follows from any SnapTag)
6. Warner Brothers
How SnapTags Work: Inception DVD Launch BY
Snap Send Receive Engage
Snap & Send
Any camera phone
Open the App Hover to Decode Dialog Opens Engage
Mobile App Scan
iPhone & Android
7. Smart Marketing Platform - SnapTag Code Rings BY
Print Ads
Patent-pending Code Ring allows for media
placement & consumer behavior tracking.
Out of Home Packaging Point of Sale
7
8. What SnapTags Can Do For Marketers BY
MARKETERS ADD SNAPTAGS PEOPLE ACTIVATE MARKETERS’ ACHIEVE
TO OFFLINE MARKETING SNAPTAGS TO GET STUFF OBJECTIVES FASTER & CHEAPER
At Events
Find Hand Raisers (CRM)
Coke Zero has spoken –
You Win! Show this
message for a prize. Reply
Packaging & In Store Z to get updates.
Tell Your Story
Build Social Media Databases
Traditional Media
9. SnapTags: Invented for Marketers BY
Smarter Branded More Accessible
Enabling Marketing
Accessible to the 88% of
Campaigns
consumers via Snap & Send
Capability
Dynamic Message Dialog
SnapTag Reader
Engagements easily
Application enables
convert to a mobile
Scanning for iPhone &
relationship
Droid consumers
Just a click away from a
Facebook ‘Like’
Robust Analytics
10. HISTORY OF BARCODES BY
Invented by Toyota
First used by subsidiary SpyderLynk invents SnapTag
Wrigley Juicy Fruit (Denso-Wave) used by Toyota and Wrigley
1962 1994 2003 2006
UPC Code QR Code QR Codes SnapTags
Invented to get product Invented for tracking Japanese start Invented for marketers
Info and pricing from parts in manufacturing using QR Codes for
Packaging at checkout marketing
13. Smart Platform BY
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Consumer Experience l Behind the Scenes
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16. Smart Marketing Platform - Solutions BY
Marketing Activation
Cause Promotional
Marketing Instant win,
Mobile donations, sweeps, free
join a cause samples, scavenger
hunt
Promotional
Agencies
Commerce Content
Coupons, gift cards, E-brochures,
purchase, store videos, images,
finder recipes, tips
Content
Ecommerce Management
Sites Center
Social
Like, Follow, Post, Tweet, Email
17. Mobile Barcode Landscape BY
SnapTag QR CODE Microsoft Tag
CUSTOMIZATION Fully Limited Limited
U.S. REACH 85% 35% 35%
(Any camera phone) (Smart phone required) (Smart phone required)
SNAP & SEND YES NO NO
SCANNING APP SnapTag Reader Any QR Reader MS Tag Reader
Full Analytics Web Analytics or Web Analytics or
ANALYTICS from SpyderLynk Provider Provider
Activate a brand Open website or Open website or
FUNCTIONALITY campaign other mobile app other mobile app
18. TRY IT NOW BY
Let's take a test drive and see what this thing can do.
Two Ways to Try:
• SCAN with the SnapTag Reader App . To get the App, text APP to 95871
• SNAP & SEND any single SnapTag above to 95871 or promo@snaptag.mobi
