Keynote to APSS, Aug 28 2018

1. Building a Seven Figure Singapore
Speaking Business

3. 1. Your Brand
2. Revenue Opportunities
3. Customer Experience
4. Your Business Structure
5. Your Marketing

5. What are you
known for?

8. How often do your clients come in
contact with you?

9. Tips and Ideas
1. Manage all your marketing
2. Design your own images
3. Test and prof your outgoing
material
6. Love your Website
4. High quality/res self image
5. Stay relevant – implementation in
disruptive times

11. 2

12. 1. Which is easiest? 3. Where do we focus most?2. Which is hardest?
Price
3. Which is most sustainable?

14. Strategy is your map of where
you are and where you are going
Compass shows you the right
direction
Leaders are the guide sharing
the best route and avoiding obstacles

15. Books – an authority
Articles – a thought leader
YouTube Channel – #1
Product Extension -
Implementation Cards
Toolkit
Content Marketing
Case Study
/Extension

18. The
mix
varies
every
year.

20. How much do
you charge for
a keynote?

22. Another speaker earned $2,000 more than you,
happy or not!

23. Four to Six Books One to 10 courses –
boardroom briefing, computer
simulation, transformation in a
disruptive world, masterclass
One to Four Keynotes

24. This year – see what sticks, why?

25. Tips and Ideas
1. Word of Mouth
2. Have others promote you, e.g.
speakers bureaus &
universities
3. Hub and spoke
4. LI as default page
5. Always deliver at you best.

27. What’s Your Most Successful
Revenue Generating Practice?

28. 3

29. 1. Avoid pre-work as
no relationship
2. KYC
3. One-on-Ones
4. Client images
5. Relevant examples
1. Manage the room
2. Work the room
3. Added value
4. Take-aways
5. Back of room -
Robert Kiyosaki
1. Pop-up emails
(thanks Brenda)
2. 90 day Review -
embed into work
3. Unlimited
email/phone
support (thanks
David)
Complimentary Book Extend the Experience
Keynote or Workshop

30. Tips and Ideas
1. Be different e.g. Biz Card
2. Don’t give up
3. Keep evolving
4. Smile and frown

33. 4. Your Business Structure
The only people who still ask how
large is your company are over
40!

34. 90% of net new jobs created in the last five
years in the United States were "gig" jobs

35. Scaling Your Business
Guanxi
Karma
Broken Window Theory

36. Scaling Your Knowledge
Google alerts
Regular knowledge
Book exchange

37. Tips and Ideas
1. Two screens, increases
productivity by 20-30%, NYT
2017
2. Safe proposal to file and client
copy on desktop as PDF with
your name
3. One page, (show reel)
4. Profile or Resume?

38. Four
Levels
So
How?

39. Four
Levels

41. = HAIR
+

42. AI is not replacing jobs.
It is replacing tasks.

43. ProactiveAnalytics
Descriptive Analytics
Diagnostic Analytics
Predictive Analytics
Prescriptive Analytics
How to use Big Data Analytics?
What happened?
Typically company reports.
HistoricalAnalytics
AnalyticsMaturity

44. ProactiveAnalytics
Descriptive Analytics
Diagnostic Analytics
Predictive Analytics
Prescriptive Analytics
How to use Big Data Analytics?
Why did this happen?
Historical analytics.
HistoricalAnalytics
AnalyticsMaturity

45. Descriptive Analytics
Diagnostic Analytics
Predictive Analytics
Prescriptive Analytics
How to use Big Data Analytics?
How can we plan for the future?
Proactive investigation to
understand the future.
HistoricalAnalyticsProactiveAnalytics
AnalyticsMaturity

46. Descriptive Analytics
Diagnostic Analytics
Predictive Analytics
Prescriptive Analytics
How to use Big Data Analytics?
How can we influence the future?
Uses investigation to suggest
probable actions.
HistoricalAnalyticsProactiveAnalytics
AnalyticsMaturity
Where is your company?

48. Descriptive analytics tell us which
way to go.
Predictive analytics tell us when we
are likely to get there.
Prescriptive analytics monitor that
forecast in real time against destination.
GPS Navigation System Example
If it finds that another solution will be
better, it will recommend that and change
your current route and take a different
route instead. It tells you what you should