The document outlines Carol Moxam's Special Event Boot Camp training which uses friendly military strategies. The training focuses on outcomes, assets, and actions to build event teams. Key aspects covered include identifying influencers and assets on one's team, designing events with purpose, and defining roles and responsibilities for planning, sourcing, soliciting, and selecting team members. The training provides strategies to improve business operations and leverage events to achieve goals.

1. training &
Development
Team Building
workshops
Presented by:
,
Carol Moxam CSEP
Special Event Boot Camp
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2. The General’s sTraTeGy
Special Event Boot Camp trains using friendly military strategies.
OUTCOMES
• What Do We Want?
ASSETS
• What Do We Have?
ACTIONS
• What are We Going to Do?

3. 3
OUTCOMES
“What do we Want”
• Get Connected
• Get Trained
• Build Event Teams
• Engage with Events
• Communications
• Relationships
• Brand into Your Community

4. 4
ASSETS
Who do we have on our Team?
Identify who we have in our company that can
directly impact the outcomes we are taking

5. 5
Army of Influencers
Provide Real
Value
Respond and
Participate
Be Honest
and
Transparent

6. 6
Armed with Tools

7. 7
The Administration management
 Proper allocation
 Direction
 Control of resources
The Design
management
 Artistic interpretation
and expression of goals
and objectives

8. 8
The Marketing management
 Business development
 Cultivate economic & political support
 Shape the image & value of the event project
The Operations The Risk
management management
 People, Products &  Protective obligations,
Services opportunities &
 Roles & Responsibilities legalities
 Applications &
Maneuvers

9. 9
One King Rocks (I King West)
Results:
1 Million in Sales
300 Event
Coordinators
Team of 30 to
produce event

10. 10
ASSETS
IT Takes a Community to Raise a Brand
 Understand Cultures
 Timing
 Careers
 Trends

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ACTIONS
Design on Events with Purpose
 Define our Events
 5 W’s (Who, What, When, Where, Why)
 Goals & Objectives
 Assets
 Actions
 Keep it Simple
 Create an Experience

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Team ACTIONS
 Planning (Team/Roles/Responsibilities)
 Sourcing (Team’s to target market profile)
 Soliciting (Interview Team)
 Selecting(Approval of Application)

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Key Deliverables
 Administration: Efficient and effective manners
to benefit event projects and limit risks
 Design: Create the event as an experience
focused on goals and objectives.
 Marketing: Understand the unique buyer-seller
relationships
 Operations: Impeccable coordination is
required to manage this symphony
 Risk: Choices and activities are mandated by
stakeholders

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Key Success Metrics

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Key Success Metrics
 Increased productivity in working with team
 Strategies to improve business operations and
document systems
 Strategic Insight on tools needed to leverage
events and achieve business goals

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www.specialeventbootcamp.com
carol@specialeventbootcamp.com
Twitter: @eventbootcamp
We salute you!
THANK YOU FOR YOUR GENEROUS LISTENING

17. 17
Carol Moxam, CSEP
www.specialeventbootcamp.com
carol@specialeventbootcamp.com
Tel: 416-616-6670