1. Michelle Sherwood General Manager, Marketing & Product Yellow ™ & White Pages ®

3. 1993 4 TV channels 149 radio stations 395 magazine titles 2008 100+ TV channels 600+ radio licenses 1,000+ magazine titles 21m mobile telephones 5.1m internet households

5. Is migration a myth? The future is everywhere and local search is a multi-channel activity with print at its core Source: Roy Morgan Single Source Australia, April 07 to March 08. Base Australians 14+. Print local search includes Yellow™ and White Pages® print directories. Online local search includes yellow.com.au, whitepages.com.au, whereis.com.au, truelocal.com.au, Google Maps, mylocal.com.au. Print Online 30% 18% 52% Total local search audience: 11.9 million

6. Reinvigorating the brand FROM Helpful Smart Organised Stimulating Australian Trustworthy Credible Quick TO

7. Investment in above the line ‘ Home Renovation’ campaign results: 85% recognition 85% correct branding ‘ Robbin’s Veterinary Clinic’ TVC

8. Businesses are consumers Kikki K founder and owner, Kristina Karlsson

9. 1993 2008

10. Revitalising print Yellow™ In the Car Maximising more usage occasions Your fast and easy way to compare and choose Yellow™ Directory

11. Richer, more refined online search *Roy Morgan Single Source Australia: monthly average July 2007–June 2008. yellow.com.au More relevant content available in more places 6 million references per month* New send to mobile feature

12. Yellow™ content when & where consumers want it Yellow on ninemsn generated 180,000+ visits in September Additional 950K+ visits to yellow.com.au from search engines in September

13. Unleashing the power of mobile 140% usage growth since Jan 36% of users take further action: click to call or download map

14. Imagine what’s possible

15. The brand evolution continues Maintain strength Retain heritage Ensure flexibility for the future Ranked 28th out of the 1,245 brands in Y&R’s Brand Asset Valuator Use ‘Pages’ where it makes sense

16. A simple business model underpins our growth Usage Advertiser ROI Shareholder Value Sales Effectiveness Marketing Excellence

17. A story of growth 1: TNS Consumer Monitor 2: TNS, Sensis KPI Report, months as shown (top box scores 8-10) 3: ISR – Sensis Employee Opinion Survey 2007 vs 2006 +8pp +7pp +9pp Employee satisfaction 3 Usage 1 7.2% total growth FY08 FY08 Financials Value for Money 2 +10pp +14pp +15%