Presented at the Open Commerce Conference on June 28-29, 2016 in New York City

1. Software Developer
Christopher Knight

5. Scratch DJ Academy - eCommerce overhaul
- Expanded to 6 Brick & Mortar DJ Academies
NYC - LA - MIA - CHI - ATL - PHL
- Each Academy had disengaged processes
Sales / Metrics / Marketing / Inventory / Scheduling
- Business Knowledge was being held in employees
Needed a centralized / scalable software platform

7. Business Needs
CRM
eCommerce
ERP CMS

8. Options

9. Options

10. Options

11. Picture of ridiculous map /
drawing

12. Picture of ridiculous map /
drawing

13. Picture of ridiculous map /
drawing

14. Picture of ridiculous map /
drawing

15. Picture of ridiculous map /
drawing

16. academy.scratch.com
- gem 'rails', '4.2.2'
- gem 'pg'
- gem 'puma'
- gem 'mina'
- gem 'sass'
- gem 'haml’
- gem 'rspec’
- gem 'vcr'
- gem 'sidekiq'
- gem 'google-api-client'
- gem 'spree','3-0-stable'
- gem 'spree_gateway'
- gem 'spree_gift_card'
- …

19. Date & Availability
- Products are time sensitive
- We operate 6 Terms / year
Location Based
- We only cater to people < 30
miles from an Academy
- Products are redeemed in person
High Price Point
- $425.00 -> DJ 101
- $1000.00 -> 10 Private Lessons
- $5,000 -> Professional Track
Un-traditional
eCommerce
Model

20. Date & Availability
Products

21. Location based
Products

22. (1)
(2)
(3)
Location based
Products

23. High Price Point
Products
(1)
- Affirm replaced all partial
payments for Certifications
- Removed ‘Bill Collecting’ from
academy staff duties
- Is a non-predatory loan
provider, we trust sending our
students to.

24. High Price Point
Products

25. Additional Features

26. Google Cal

29. CMS - json API

30. CRM - Sales Pipeline

31. - Main Build Complete
- Processed > $ 1 million
- Fully onboarded team
- Focus on growth
- A/B test checkout
- Integrated Marketing Strategy
- Paid acquisition model
- Student Portal
- Class attendance
- Implement LMS
- Job placement tools
Project Roadmap

32. User Aqcuistion
Products
- Find me on the break if you have
user acquisition ideas!

33. Contact
Christopher Knight
SerKnight.com
@nomadic_knight
scratch.com
academy.scratch.com
events.scratch.com
Scratchweddings.com
christopher@scratch.com