Product Design using Lean UX
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A short workshop that I put together for Hyundai Start-Up Competition where the participants and myself worked together to design a product using Lean UX. A crash course that was fun, quick and engaging. (images used are copyrighted to their respective owners, drop me a line to credit if it's yours.)
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Product Design using Lean UX
- 2. CHIEF DIGITAL OFFICER DRESS.CODE.CONVERSE. ⨠USER EXPERIENCE ADDICT TWITTER: @SOUPI GEORGE ELKHABBAZ
- 3. HELLO MY NAME ISâŚâ¨ MY SPIRIT ANIMAL ISâŚâ¨ MY IDEA IS⌠You INTRODUCTION
- 4. TODAYâS WORKSHOP WHAT TO EXPECT ⸠Design is about solving a problem ⸠Design is not how it looks ⸠Low Fidelity MVP ⸠I am not here to teach you about YOUR product ⸠My goal is to give you a set of tools that will help you develop YOUR ideas
- 5. TODAYâS WORKSHOP WHAT TO EXPECT ⸠Overview of what Lean Startup is ⸠Overview of what Lean UX is ⸠Product Design ⸠Personas ⸠Use Cases ⸠Features ⸠Metrics ⸠Recap/Wrap up
- 6. LEAN STARTUP
- 8. LEAN UX
- 9. Understand The Problem Design Test Learn Build Launch
- 11. SUCCESSFUL LEAN UX HOW WILL IT WORK? ⸠Goal driven teams ⸠Cross-functional teams ⸠Minimum viable features ⸠Data > Opinion ⸠Close interaction with real customers
- 12. DIFFERENCE BETWEEN âCHEAPâ AND LEAN UX CHEAP UX ⸠Budget comes ďŹrst ⸠Jump to tactical ďŹxes in design ⸠Skip on important parts of the UX process to avoid spending money ⸠Donât spend money ⸠More likely to think about cutting costs ⸠MINIMAL viable product ⸠Focus on how much money is spent ⸠Play it safe. No failing. ⸠Discovery and learning come ďŹrst ⸠Invest in strategic changes in design ⸠Think smarter about how to do the UX faster yet spend money more effectively ⸠Donât waste money ⸠More likely to think about how to make more money while delivering great UX ⸠Minimal VIABLE product ⸠Focus on when and how money is spent ⸠Fail faster, learn, ADAPT uxmatters.com LEAN UX
- 13. WHAT YOUR CUSTOMERS SEE PROTOTYPE LOOK & FEEL RESEARCH PLANNING
- 14. WARMUP
- 15. WARMUP IDENTIFICATION ⸠Who are your users? ⸠What is their problem? ⸠What is your solution? ⸠Is there already solution out there for their problem? How does it fall short?
- 18. WHAT IS IT FOR? PERSONA
- 20. PERSONAS FACTS ⸠Age ⸠City where s/he lives ⸠Work ⸠Marital status ⸠Income ⸠Etc.
- 21. PERSONAS BEHAVIORS ⸠What do they do that makes them your target audience? ⸠How are they solving their problems now?
- 22. PERSONAS NEEDS & GOALS ⸠What do they need to accomplish that will solve their problem? ⸠Why do they do the behaviors? ⸠How are they solving the problem now?
- 24. PAUSE!
- 25. QUESTIONS TO ANSWER: 1.ARE THERE ENOUGH PEOPLE LIKE THAT?⨠2.CAN YOU FIND ANY AND TALK TO THEM?
- 26. WHAT NEXT?
- 29. WITH âPRODUCT/SERVICE NAMEâ OMAR CANâŚâACCOMPLISH TASKSâ Your Product VALUE PROPOSITION: USE CASES
- 30. 1.WRITE UP TO 6 USES 2.VOTE FOR THE TOP PICKS 3.RE-WRITE/DRAW THE TOP PICK
- 32. BRAINSTORM UP TO 4 FEATURES
- 33. RECAP!
- 34. WHAT YOU HAVE NOW:⨠1.PERSONA: WHO ARE YOUR USERS? WHAT ARE THEIR GOALS AND NEEDS? 2.VALUE PROPOSITION: WHAT CAN THE USERS DO WITH YOUR PRODUCT? 3.FEATURES: HOW WILL THEY ACCOMPLISH THAT?
- 37. Unhelpful Vain Good Better Magic NUMBER OF VISITS REGISTRATIONS % OF WEEKLY USERS % OF USERS⨠WHO SIGN IN SEVERAL TIMES A DAY % OF USERS⨠WHO USE THE SERVICE SEVERAL TIMES A DAY
- 38. METRICS GUIDELINES ⸠Metric should begin with a number ⸠number of⌠⸠average number of⌠⸠percent of⌠⸠Metric should have a timeframe ⸠Per day⌠⸠Per week⌠⸠Per monthâŚ
- 40. RECAP!
- 41. WHAT YOU HAVE NOW:⨠1.PERSONA: WHO ARE YOUR USERS? WHAT ARE THEIR GOALS AND NEEDS? 2.VALUE PROPOSITION: WHAT CAN THE USERS DO WITH YOUR PRODUCT? 3.FEATURES: HOW WILL THEY ACCOMPLISH THAT? 4.ACTIONABLE METRICS: THE SWEET TASTE OF SUCCESS. OR FAILURE.