Buyer Personas or Customer Persona is a powerful concept for any business because it takes you from now knowing anything about your target audience to having information about how exactly your ideal customer would look like. You can check out the COMPLETE COURSE here if you want: https://www.udemy.com/the-entrepreneurs-buyer-persona-creation-guide/?couponCode=10

1. The Entrepreneur’s Buyer
Persona Creation Guide
Sorin Constantin

2. Introduction – Why you should create a
Buyer Persona for your business
 According to the Buyer Persona Institute, 70% of marketing budgets have
absolutly no impact over the buying decision of potential customers.
 That means that companies are spending 70% of their money on an useless way!
 Also accordingly to the Buyer Persona Institute, the stats or the Sales Efforts are
pretty bad to. More than 40% have absolutly no impact in the buying decision
whatsoever.

3. Introduction – Why you should create a
Buyer Persona for your business
 Traditional marketing is now to broad for the new buying habits that people have
and for the era of content marketing through digital communication channels.
 In the case of TV, Radio, Newspaper or Magazin ads the chances are of about
10% for you to get the message in front of a potential buyer. That means that you
are throwing 90% of your resources out the window!
 For the best results in today’s economical and social enviroment you need to
know your potential customer very very well...and I mean that!

4. Introduction – Why you should create a
Buyer Persona for your business
Broad targeting or not knowing well enough your potential
customer can be fatal for a business!

5. Introduction – Why you should create a
Buyer Persona for your business
That’s where Buyer Personas come into action!

6. Introduction – Why you should create a
Buyer Persona for your business
In a normal and understanble terminology, a Buyer
Persona is the full detailed description of the perfect
customer for your business!

7. Introduction – Why you should create a
Buyer Persona for your business
Thank You for your attention!
You can chek out the COMPLETE COURSE on
creating BUYER PERSONAS for just 10$ here:
https://www.udemy.com/the-entrepreneurs-buyer-
persona-creation-guide/?couponCode=10