This report analyzes the preferences of hotel management software users, including most used applications for different devices, top benefits and investment levels in 2015.

1. Software Advice UserView: Hotel
Management Software Report
Lessons from real software users

2. By using a hotel management system (HMS), hoteliers can handle the daily
tasks, like taking reservations or managing housekeeping, much more efficiently.
To get a better sense of how hotel employees use software, we surveyed
hundreds of them to find out:
• What are the most used applications?
• What devices (desktop, laptop, mobile) do hoteliers use to access the system?
• What benefits do they experience most often when using an HMS?
Abstract

3. The largest percentage of users (23 percent) use reservation management most
often and 15 percent use point-of-sale functions.
Reservation Management, POS, CRM Are Most Used Applications
Percent of sample N = 341
Reservation management
POS
Guest relationship management
Housekeeping management
Rate management
Reporting
GDS/online booking
Maintenance management
Other
0% 5% 10% 15% 20% 25%
23%
15%
13%
12%
10%
9%
9%
8%
1%

4. Mobile HMS users report higher use of housekeeping management apps (16
percent vs. 12 percent), so staff may be using mobile devices more frequently.
Housekeeping Applications Frequently Accessed by Mobile Users
Reservation management
POS
Housekeeping management
Guest relationship management
Online booking engine
Rate management
Business intelligence/reporting
Maintenance management
GDS/online travel agency integration
Other
0% 5% 10% 15% 20%
18%
16%
16%
13%
12%
9%
8%
6%
1%
1%
Percent of sample N = 77
18%

5. When asked how they access their HMS, the majority of users (57 percent) say
they do so from a desktop computer, while another one-quarter use a laptop.
Majority of Users Access HMS via Desktop Computer
Desktop57%
Laptop25%
Tablet12%
N = 165
Smartphone6%

6. Faster check-in (20 percent), improving guest information organization (19
percent) and reservation accuracy (18 percent) are top benefits of HMS users.
Top Benefits of HMS Are Faster Check-In, Improved Organization
Faster check-in/out
Improved organization of guest info
Improved reservation accuracy
Improved real-time room status accuracy
Increased bookings
More informed decision-making
Increased marketing automation
0% 5% 10% 15% 20% 25%
20%
19%
18%
17%
11%
10%
5%
Percent of sample N = 416

7. The majority (55 percent) say their investment will remain the same as in 2014.
Another 34 percent say they plan to moderately increase spending.
Most Users Plan to Maintain or Increase Software Spending in 2015
Significantly increase4%
Moderately increase34%
Stay the same55%
Moderately decrease4%
Significantly decrease2%
N = 100

8. Exactly half of the group that cited benefits say they plan to invest more because
they have experienced an overall boost in efficiency by automating daily tasks.
Half Will Maintain HMS Investment for Increased Efficiency
Increased efficiency50%
Increased revenue25%
Increased organization13%
Increased stability6%
Increased market reach6%

9. For those citing a specific purpose for their increased software investment,
70 percent say it will be used for upgrades.
Most Plan to Use Investment to Pay for Upgrades
Upgrades70%
Scale up20%
Add mobile features10%
N = 20

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