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S3 blogging tips
1.
© Copyright Xeequa
Corp. 2008#Society3 Breaking through old communication barriers Blogging Tips …Impact across all networks
2.
2© Copyright Society3
- 2012 #Society3
3.
3© Copyright Society3
- 2012 #Society3 Blog Appearance Tips Building a bridge to your audience Give the blog a compelling title Use a wide screen intro image on the blog home page If you have multiple blogs, explain who the target audience is Provide an "About" sharing intentions, target audience etc. Provide a link to your other social presences
4.
4© Copyright Society3
- 2012 #Society3 Content Considerations I Make it attractive and worth while reading Always use an image (photo, artwork, stock photo, screenshot...) for each post, visualizing the content Write posts in casual style - avoid 'corporate language‘ Think about what your audience wants to read – not what you want to write Avoid salesy promotion and usage of promotional superlatives Close a post with either a summarizing helpful tip or a question stimulating responses
5.
5© Copyright Society3
- 2012 #Society3 Content Considerations II Make sure people can ACT on your posts Use a social link widget to allow re- tweeting, sharing, bookmarking... Offer a way to subscribe to the blog Make it very easy to comment on a blog Allow comment authors to be notified when other comments are posted Make sure the post author can be identified If any way possible create diversity through different authors
6.
6© Copyright Society3
- 2012 #Society3 Blog Structure Considerations Create some categories and categorize posts, let users filter categories Provide a blog role pointing to other relevant blogs Provide a search function across the blog Provide an 'archive' list of post for each month Provide a general method of contact The above are sort of the base tips to get a good blog up and running. Obviously there are hundreds of little things to do and ways to improve.
7.
7© Copyright Society3
- 2012 #Society3 Your blog is the center piece of your communication You may want to drive your most valuable content FROM your blog and point all your social media activities back TO your blog The tips we provide here is just a rudimentary guidance to get started. There are obviously hundreds of things to consider to make it the best possible blog for your very specific audience.
8.
Thank You © 2012
Society3 Group Inc. Society3 and Society3 Academy are trademarks of Society3 Group Inc. All rights reserved. This content is protected under the copyright law of the United States. It is prohibited to make full or partial copies or extractions of this documentation without the explicit written approval from Society3 Group Inc. USA Society3 Group Inc. | 201 Mission St # 1200 | San Francisco, CA 94105 | (650) 384-0057 +1 (650) 384 0057 info@society3.com http://Society3.com http://xeeme.com/society3
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