The integration of the enterprise is upon us. Social technologies have brought upon us a new era of distributed knowledge with people at their center.
While social software has been growing in use among knowledge workers, it is rarely cited as a benefit to traditional industry. Yet, using today's modern E2.0 technologies - we are witnessing a technological renaissance that promises to bring new life to many embattled industry sectors.
Business Model Canvas (BMC)- A new venture concept
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Social Transformation: Accelerating Industry at the Pace of Social
1. Social Transformation: Accelerating
Industry at the Pace of Social
Andrew McAfee,
Author, Principal MIT Research Scientist
Wendy Wloszek, President
Industrial Mold
Larry Housel, Head of IT
Industrial Mold
2. The Problem
âIf only HP knew what HP knows, we
would be three times more
productive.â
- Lew Platt, former CEO of HP
4. The Intranet
ââŚmanagers would say âI can never find anything
on the intranetâ⌠I came to the conclusion that
corporate intranet search was pretty much
pointless. Not enough people created linky content
so Google was outâŚâ
- Euan Semple, knowledge manager at the BBC
http://www.fastforwardblog.com/2007/01/08/survey-proves-90-of-
managers-are-clueless/
5. The Intranet
ââŚmanagers would say âI can never find anything
on the intranetâ⌠I came to the conclusion that
corporate intranet search was pretty much
pointless. Not enough people created linky
content so Google was outâŚâ
- Euan Semple, knowledge manager at the BBC
http://www.fastforwardblog.com/2007/01/08/survey-proves-90-of-
managers-are-clueless/
7. Content Management Systems
âMost stuff was static documents stored in
âknowledge coffinsâ âŚthat relied too heavily on
structure, determined by someone else and
without the benefit of context and lastly, with a
few rare exceptions, once you found the document
it was likely to be badly written, barely relevant
and out of date!â
- Euan Semple, knowledge manager at the BBC
http://www.fastforwardblog.com/2007/01/08/survey-proves-90-of-
managers-are-clueless/
8. Content Management Systems
âMost stuff was static documents stored in
âknowledge coffinsâ âŚthat relied too heavily on
structure, determined by someone else and
without the benefit of context and lastly, with a
few rare exceptions, once you found the document
it was likely to be badly written, barely relevant
and out of date!â
- Euan Semple, knowledge manager at the BBC
http://www.fastforwardblog.com/2007/01/08/survey-proves-90-of-
managers-are-clueless/
9. Content Management Systems
âMost stuff was static documents stored in
âknowledge coffinsâ âŚthat relied too heavily on
structure, determined by someone else and
without the benefit of context and lastly, with a
few rare exceptions, once you found the document
it was likely to be badly written, barely relevant
and out of date!â
- Euan Semple, knowledge manager at the BBC
http://www.fastforwardblog.com/2007/01/08/survey-proves-90-of-
managers-are-clueless/
10. Content Management Systems
âMost stuff was static documents stored in
âknowledge coffinsâ âŚthat relied too heavily on
structure, determined by someone else and
without the benefit of context and lastly, with a
few rare exceptions, once you found the
document it was likely to be badly written, barely
relevant and out of date!â
- Euan Semple, knowledge manager at the BBC
http://www.fastforwardblog.com/2007/01/08/survey-proves-90-of-
managers-are-clueless/
21. At the BBC
ââŚwhat people really wanted was to find someone
who knew what they were talking about. Even if
that⌠meant knowing which document to read, why
and where it was to be found⌠The result was that
when someone [asked] on our forums⌠they were
usually rewarded, and very quickly, with multiple
answersâ
- Euan Semple, knowledge manager at the BBC
http://www.fastforwardblog.com/2007/01/08/survey-proves-90-of-
managers-are-clueless/
22. At the BBC
ââŚwhat people really wanted was to find someone
who knew what they were talking about. Even if thatâŚ
meant knowing which document to read, why and
where it was to be found⌠The result was that when
someone [asked] on our forums⌠they were usually
rewarded, and very quickly, with multiple answersâ
- Euan Semple, knowledge manager at the BBC
http://www.fastforwardblog.com/2007/01/08/survey-proves-90-of-
managers-are-clueless/
23. At the BBC
ââŚwhat people really wanted was to find someone
who knew what they were talking about. Even if thatâŚ
meant knowing which document to read, why and
where it was to be found⌠The result was that when
someone [asked] on our forums⌠they were usually
rewarded, and very quickly, with multiple answersâ
- Euan Semple, knowledge manager at the BBC
http://www.fastforwardblog.com/2007/01/08/survey-proves-90-of-
managers-are-clueless/
25. Two Kinds of Knowledge
âWe know more than we can tellâ â Michael Polanyi
26. From Tacit to Explicit Knowledge
ââŚconverting tacit knowledge⌠into an explicit
concept⌠involves⌠dialogue among members.
A key⌠is to share oneâs original experience â
the fundamental source of tacit knowledge.â
- I. Nonaka, âA Dynamic Theory of Organizational Knowledge
Creationâ (1994)
31. Dedication to People & Knowledge
People
Machines
Building Better
Together ÂŽ
Knowledge
Information
31
32. 30-40 year olds
Manufacturingâs Lost Generation
People
Apprentice Expert
unconscious unconscious
incompetence competence
tacit knowledge transfer
Practicing Professional
conscious
incompetence
conscious competence
32
34. Information meets Technology
Information
⢠Tablets have expanded IT to
the shop floor - Information
follows material at all times
(core lean manufacturing
concept)Shared production
plans
34
36. People
Machines
ÂŽ
Building Better Together
Knowledge
Information
37. Thank you
⢠Q&A
⢠For more information on Socialtext, please
visit www.Socialtext.com
⢠Recording will be available on Socialtext
⢠How to reach us us:
â Andrew McAfee- @amcafee http://andrewmcafee.org/blog//
â Wendy Wloszek â wendyh@industrialmold.com
â Larry Housel â @lawrenceh larryh@industrialmold.com
â Sandra Ponce de Leon - @socialtext sandra.poncedeleon@socialtext.com
38. About Socialtext
⢠First Enterprise Social Software Company founded
in 2002
⢠Communications & collaboration platform that helps
your employees âIn the Flow of Workâ
⢠Social Layer is our vision
⢠Flexible Deployment options: Secure on-site or
hosted appliance
⢠Widely recognized as Visionary & Leader among
key analysts