1. WHO WE ARE

2. About Us
Doing business without advertising is like winking to a girl in the dark. You know
what you are doing, but no-one else does. -- S. H. Britt, Clio Award Winner
About Us

3. DIGITAL MASTERY
Unsurpassed digital expertise,
proven by the fact that we’re one
of the few digital creative agencies
to grow to 40 people.
COMMITMENT
Our commitment to our clients is having
a solid strategy and measurable results.
CREDENTIALS
We believe that if you look at our credentials,
you will understand the core of our business,
what we are really about.
IN BUSINESS SINCE 2009
We have been in business since 2009,
and our founder has been in digital
marketing since 1994.
LARGEST INDEPENDENT
We are the largest independent digital creative agency in Greece.
That means we do not belong to a global ad network, and we can
negotiate directly with you, without extra fees.
360 AGENCY
Our clients have the benefit of having a one-stop shop
available for them. We do ATL, BTL, Digital and PR.

4. Campaign Experience

5. Education
Consulting
PR
Below
Above
Digital
360° Services

6. Strategy
Public
Relations
Social
Media
Listening /
Monitoring
Email
Marketing
Affiliate
Marketing
Performance
Marketing
Print &
Outdoor
Radio
Spots
TV Commercials
Branding
Web Design
& Development
Web / Mobile
Applications
Indicative Services

7. ClienteleClientele

8. About Us
The People
behind the name

9. George Anagnostopoulos Founder & CEO
Founder & CEO at Socialab, head of Business Strategy.
Digital content creator since 1994 in the first Greek web-zine. Digital Marketer
since 1999, in a LSE-listed UK startup with a £70m market cap. Worked with DDB’s
digital branch in 2002, and then as a freelancer with clients in the US & UK.
Founded Socialab is 2009 as a digital agency and expanded into a
360-agency with ATL, BTL, PR and Digital creative and media buying.
Currently sitting in the Board of Directors of 4 companies
in Web, Tech & Media.
Trainer in Digital Transformation, Mentor in Web Entrepreneurship.
George is usually involved in projects on a level that requires
synergies or sponsors of big scale events, political influence,
contacts with Google or Facebook, etc.

10. Tasos Veliadis Chief Strategist
Tasos Veliadis started out as a tech-blogger in 2006 and got into digital
marketing in 2009. After proving his worth in a landmark case study in
digital marketing in Eastern Europe, when he guided Pepsi into
surpassing Coca-Cola’s market share in Romania in 2011 for 6 months,
he quickly moved to OgilvyOne as Account Director.
After spending a year earning 13 Ermis Awards for Nestlé, he joined
Socialab as Partner, assuming the role of Chief Strategist across most
of our clientele.
He is currently responsible for more than 45 global and national brands.
He has won numerous awards and the hearts of clients.
He is also an adjunct instructor for digital marketing at ALBA
Graduate Business School and has trained more than
900 executives in Social Media Marketing.

11. Manos Valasis General Manager
Manos Valasis first went online in 1994 and hasn’t disconnected
since.
His first work experience was in the Telecoms sectors, at its infancy
in the early 00s, researching and developing for a telecoms provider.
Later on, he moved to Brussels in order to lead the lobbying efforts
of students towards the European Commission and the European
Parliament and other major institutions and companies.
After delivering training sessions in 21 different European countries,
he came back to Greece to apply his experience in the fastest-
growing online sector – that of digital marketing – working for
OgilvyOne.
In 2014, he became the General Manager of Socialab, having
the challenging task of organizing the projects of 40+
executives daily.

12. Our team is a perfect blend of creative, motivated, enthusiastic,
results-oriented and inspired young brains!
The Team

13. Suit.gr We are the people behind Suit.gr, the 1st and most popular Greek website
with digital marketing news & tips. Suit.gr is read by more than 1,300 people
daily, a growing audience that is mostly comprised of marketing and
advertising professionals.

14. Education In 2013, Socialab partnered with ALBA Graduate Business School in
Athens and the Digital Marketing Institute in Ireland to educate in
digital marketing. We have now trained more than 800 executives in
Greece in the Professional Diploma in Digital Marketing.

15. As seen in media

16. Awards

17. Organizational Structure

18. Case Studies
If opportunity doesn’t knock, build a door.

20. Lanes (2016)
https://www.youtube.com/watch?v=PDz5zWMb1Cs

21. Lanes (2017)
https://www.youtube.com/watch?v=dbDQLtOMQ4g

22. The brief
The challenge
Lanes, one of the brands of Sarantis Group, is about vitamins / food supplements. For
2016 our client requested a full communication plan and the objective was to enhance
the awareness of consumers on the brand and what it stands for.
The objective was simple: we needed to show what Lanes is and to lead consumers to accept why they need
Lanes in their everyday moments/lives. But not only that. We aimed higher: we wanted to change the brand
image, enhance it, make it more relevant. Because if you want to enter the everyday life of a consumer, you’ve
got to show to him that you know his needs, what he likes, how he communicates and how he wants you to
communicate things to him.
Furthermore, the challenge was great from the very beginning as there is strong competition on vitamins /
food supplements. So we needed something clever, clear & to the point. Something that you would convince
consumers to pick Lanes from a pharmacy shelf instead of anything else.

23. The insight
First of all, we needed to separate our consumers in segments such as age, gender, habits
thus reach to conclusion to what triggers them. How they spend their day, what are their
needs.
Especially people who live in Athens and generally in cities are under more stress than
people living in villages. Their needs & to do lists are immense, & most of the time they do
not have the luxury of a healthy lifestyle - even when they know that it is vital for their
health. If they were to be asked, they would probably ask for a second half so as to have the
time to complete every day’s tasks in order.

24. Creative Idea
This is how we came up with the idea to reform company’s key message/tag line into “Lanes, it
completes you”. We wanted to show that Lanes can support you and your needs and “bring your
better self” out of you. That it is your ally. And with Lanes’ help you can Introduce your best self. To
yourself and to the world. Our strategy in order to bring that feeling into surface, was to create a
corporate TV ad (TVC), showing possible every day difficulties we all face, and how if we had “an ally”,
this would be different and we would not have any problems. This was the main idea of our TVC and
the execution, however challenging, was exceptional. But, nothing would be this interesting, without
an intriguing visual element - the two people, the two same people, appearing on screen, at the same
time, helping one the other. This was achieved with great attention to the (shooting, production and
post production) detail and it challenged the production company (FeelMe Productions) and the
Director of the ad himself (Christos Kanakis).
In the digital domain, for our “Introduce Your Best Self” activation, we chose three influencers for the
same reason: to let us know each one from their own habits, occupation, way of living what brings
out their best self. The purpose of this was to inspire consumers to follow their own path - by finding
what brings out the best in them too. Last but not least, we launched a microsite, which would work
as a platform for consumers to feel free and write a small post (text or photograph) with what
inspires them and brings out their best self.

25. How it worked
The TVC really captured the audience and, through the qualitative research conducted by
Lanes itself, really managed to change the perception of the average consumer about the
brand.
As far as the digital activation is concerned, the main objective was to inspire people to tell
us what brings out their best self. They had the opportunity to take a step back and think,
remember & then express themselves by giving an answer.
The competition on the website http://laneshealth.gr/yourbestself/ run from 7th April till
31st of May and it gave back 1,028 genuine stories of inspiration and truth.

26. UNHCR (2016)
https://www.youtube.com/watch?v=xaGyVOu68gU

27. The brief
The challenge
UNHCR is one of the largest NGOs globally. As part of the United Nations, the client’s brief was
really challenging. The client asked for a powerful and strategic presence in the digital
environment. Its aim was to drastically increase the brand awareness of “UNHCR”, making
clear who they are and what their mission and vision is. Another important requirement of the
brief was to accomplish generation of more leads, having as a final goal to increase the
conversions of the donors.
Our initial concern was to increase the awareness of UNHCR by building a strong online presence
through a campaign that would enable us to present the existing problem, but also the solutions that
UNHCR would provide. Our aim was to sensitize people, in order to persuade them to become donors.
We wanted people to be touched by the issue, even if they could not afford to donate money. With this
in mind, we designed a creative symbol in the form of a roof, and then asked people to take photos
forming this roof with their hands or their bodies, in order to upload them to social media. Thousands
of uploaded photos created a strong digital buzz, enabling our campaign to quickly become viral.

28. The insight
Creative Idea
The two most important needs that people immediately seek when they are forced to abandon
their homes are shelter and safety. A roof not only covers both of them, but also serves as a
symbol. A symbol of the UNHCR’s protection of the refugees, but also a reminder of the actual
“aid” it provides them with. The roof thus became the creative vehicle of our campaign.
Our idea was to create a viral campaign, in the form of a challenge, highlighting the importance of
“together we can”. We chose the symbol of a roof that suggests security and safety, asking users
to sign the petition, donate and/or upload a photo forming the roof. To increase our user
participation, we gave them more than one options to help and support our cause. This gave users
the dynamic freedom to help us achieve our goal of increasing awareness and recognition of
UNHCR’s work. The “Roof for All” activation is not only about building a shelter, but also about
building a strong relationship with our audience.

29. How it worked
To achieve UNHCR’s requirements, we focused on a digital strategy development: we created an
online platform (microsite), and we collaborated with Media and PR, in order to expand into all
platforms and create a 360° digital communication. We also focused on the creation of interactive
experiences to turn one-time visitors into loyal fans.
A powerful presence of UNHCR in the digital environment would offer a simple and direct way for the
audience to get to know the role of UNHCR, as well as a comprehensive way to communicate the
donation message, and finally a suitable path to take advantage of the active audience.
During the campaign users were invited to watch the video, upload a photo or video of them forming
a roof with their hands or bodies, alone or with their friends, sign the petition to urge Europe to take
action and press the Donate button to help our cause, directing them to the donation page.
Apart from uploading their content or donating, users could also: challenge their friends to do the
same, share our content and cause to their social media and use the hashtag #RoofForAll to upload
pictures and videos through Instagram and Twitter, which would be “fed” to the microsite gallery.

30. Results
With a budget of approx. €15,000:
Ø Increased UNHCR’s Facebook fan page by 6,000 likes
Ø Generated more than 650 emails
Ø Succeeded in raising 18,200€ in online donations in two months
Ø Succeeded in raising 22,000€ in offline donations in two months
Ø The LifeTime Value of donors is estimated at €90,000 (in 5 years)
Ø Managed a donation in the form of 2 Villas in the island of Leros
Ø Won 2 Social Media Awards for this campaign
Ø Gained free publicity on major news outlets both online and on TV
Ø Generated 295,460 Video Views on Facebook
Ø Generated 20,465 Video Views on YouTube

31. HDFS / Special Olympics (2016)
https://www.youtube.com/watch?v=79vL7BFuasc

32. The brief
The challenge
The brief was to create a CSR campaign that informs the users about the Special Olympics
mission, while at the same time helping towards its goals by purchasing a product, the earning
of which would serve as a contribution towards the Special Olympics Hellas.
The challenge lied in the double nature of the created product itself. It had to be an item people would
want to buy from the Hellenic Duty Free Shops, and at the same time a product that carries the
message of Special Olympics Hellas by symbolizing its effort.

33. The insight
Creative Idea
Inspired by Special Olympics Hellas 2016, the ‘’Special Olympics Hellas Support Bag’’ has been
designed and created to carry out the humble mission of representing the Special Olympics’
spirit. This comes through uniting people through a great sport event on one hand, and
awarding each and every athletes’ effort on the other, by following the meaningful philosophy
of ‘’victory through support’’.
The message of our campaign translated creatively into the creation of a special bag, illustrating a
Special Olympics tracksuit with a gold medal. To wear the bag was to wear the pride of every
participating athlete, symbolized by the Supporter’s Gold Medal which depicted and spread the
message ‘’Support is the victory of every effort’’ in the most effortless way; just by taking a selfie.

34. How it worked
To cover the needs of the activation we initially created an inspired quote as the fundamental
philosophy on which the activation would stand. Instead of asking for a virtual presence and support
of the public, we created a physical item from the scratch.: the Special Olympics Support Bag. This
bag was sporting our inspirational quote and could be purchased from the Hellenic Duty Free Shops,
offering a part of the sales to the Special Olympics Hellas.
To help users share the experience, we also created a microsite. This helped to communicate the
activation and prompted users to celebrate the joy of supporting the largest sports and educational
organization for people with Intellectual Disabilities, in Greece, by taking a selfie wearing the bag.
A number of celebrities also participated on our campaign.

35. Results
Ø We sold over 1,000 bags in the first 10 days, but most importantly, almost
everyone who bought the bag was actually photographed with it!
Ø Facebook Campaign (Greek) 4,072 clicks, 32,687 reach and 193,628 impressions.
Ø Facebook Campaign (English) 3,721 clicks, 96,284 reach, 298,157 impressions.
Ø More than 30 media in Greece and abroad mentioned the campaign.

36. Nivea (2016-2017)
https://www.youtube.com/watch?v=C4SITCUMN68

37. The brief
The challenge
This Christmas, Nivea asked us to create an equity campaign that answers their value and
aligns with its brand character: It’s so much more than skincare. The campaign was a part of
their CSR for “Mazi Gia To Paidi”
Create a unique piece of content, that would resonate with the brand and its values, and stand out in
the sea of Christmas content that appealed to the audience’s feelings during the entire sentimental
Christmas period.

38. The insight
Creative Idea
Every moment of joy and happiness we get to spend with our loved ones is unique, memorable
and valuable, just like a gift.
In order to pass along this message, and help everyone understand it, we used a blue ribbon
that reminisces of Nivea. A ribbon with its presence in every scene, underlines exactly that: The
biggest, most valuable and most expensive gift, is our own life!
We created a video, using a blue ribbon as the main creative vehicle. The ribbon will wrap all our
moments as a gift in order to highlight their value. Value is also found in giving. So, for CSR, we will
connect the concept of the gift with the donation that will be offered with with NGO “Mazi gia to
Paidi” (Together for the Child). At the end of the video, there will be a call to action, leading users to
their official site, which explains how the activation works and gives instructions on how to donate.

39. How it worked
Results
The “Blue Ribbon” is a very sentimental video where under a touching melody we observe a
series of family moments, with people that love each other. The element that joins all of the
scenes together is a blue ribbon, tied up as in a gift, that underlines how unique and valuable is
each and every one of those moments, how life itself is the most valuable gift. After watching
the video, the user would be directed to nivea.gr, where he could enter the contest and help
other families in need, alongside Nivea.
Ø 77,000 Facebook video views
Ø 140,000 YouTube video views
Ø 10 native content articles
Ø 1,500 entries for a contest that would win gifts for a family of the winner’s choice

40. Kallimanis
https://www.youtube.com/watch?v=6LcdUl6H3G4

41. The brief
The challenge
Regarding the seafood company “Kallimanis”, the challenge was great.
The company ordered a campaign that would not only be different than the previous ones, but
also one that would convert them into trendsetters, increasing their awareness and sales for a
specific period.
The challenge also included the communication of the true identity of Kallimanis to younger
people, a target group, that due to the nature of the products, was not well engaged.
Even more troubling to our challenge was the decided period for the campaign. The decided period was
the Lent, where most of people in Greece are on fast and the general consumption of seafood is
increased.
Additionally, most brands create content in social media, such as competitions and other engagement
concepts. As a result, the challenge was to present something unique in order to create “buzz” and be
positioned above other brands in the consumers’ mindset.

42. The insight
Creative Idea
Knowing the youth segment, the consumer behavior and their habits well, we were sure that
their involvement does not start and end with the Facebook page. Users do not only want to
post about their actions, but also to create genuine content regarding their everyday life in
Twitter, Instagram and generally all the social networks. We figured that a year ago, 13,000
tweets were launched during Lent, using the word “hungry” with all the possible variations.
Our idea was to create the #TweetSarakosti, a 360 action that would launch from Twitter and would
spread in all online media, concluding with the CSR: the creation of meals for the Greek NGO “The
Child’s Smile”, by the assistance of well-known bloggers.
During an event that was organized the Monday of Lent in Athens, we shared free portions of food,
kites and aprons to all the attendants, creating even more buzz.

43. How it worked
The main concept was to make good use of the “I’m hungry” trend we detected.
For forty days, we followed the “hungry” Twitter users and tweeted them back with “Lent” tweets.
Every user that answered us back, received a direct personal message from us, asking them to send
us their contact information, to send them Kallimanis products and urging them to write about
them.
For every answer we gave to those “hungry” tweets and, also, for every Instagram photo they
uploaded using the hashtag #tweetSarakosti or #peinao, we offered a meal to “Hamogelo tou
Paidiou”.
20 bloggers supported our digital activation uploading recipes to their personal sites and Facebook
pages and, also, by creating meals for “Hamogelo tou Paidiou” with us.

45. Results
Ø More than 1,000 “hungry” tweets were answered back in 40 days
Ø Almost 100 online media articles were referring to our campaign
Ø Reach: 1,200,000 people participated in the campaign directly or indirectly, via
tweets and other users’ reposts in social media
Ø Sales increase for our target audience: 3x
Ø Airtime: 3 minutes (ANT1 channel)
Ø Earned media: 240,000 euro
Ø A Social Media Award
Ø Our campaign was featured in AdsOfTheWorld

46. Frezyderm
https://www.youtube.com/watch?v=M02ayLoTQNg

47. 12ne
https://www.youtube.com/watch?v=RRkVEQJYY9Y

48. Activia
https://www.youtube.com/watch?v=3p-o5tGzRgY

50. Bioten
Click here to view on

51. The brief
The challenge
When Bioten released their all-new Cellufight Cryo-Sculpt Gel, promising to fight cellulite, we
were asked to create a concept that can instantly raise the awareness of this new product line,
using as a driving force our Facebook page.
The concept had to resonate with the target audience and inform them of this new
product line, while simultaneously appearing friendly and not alienating them on a
sensitive female matter.

52. The insight
Creative Idea
Bioten’s audience is not hunting the absolute perfect body. They want to live their own
lifestyle and have a good time. Their ideal brand is one that rewards them for that lifestyle,
while informing them on what’s best for their bodies without being judgmental.
We created “Cellufight Club”, which is a video-based campaign starting Celli!
Celli is a cartoon, posing as the dreaded orange-peel look, with a funny presentation.
It “moves away” from popular places, “reduces” with exercise and a healthy diet, and of
course, “freezes” on sight of the Cellufight Cryo-Sculpt Gel.

53. How it worked
Results
Celli starred on a series of videos having created for digital, in order to increase
engagement with our page’s fanbase and our users share our content, utilizing a
small contest as the means to initially attract them.
Each post had a reach of about 500.000, while the total impressions of the
“Cellufight Club” concept surpassed 3.800.000.
Total engagement for the entire concept was over 12.000.

54. Lanes (2017)
https://www.facebook.com/laneshealth/videos/1666621560045334/

55. Rationale
Lanes multivitamins are a part of our everyday life. They complement us and help us to always
maintain our best self. We went a step further, creating a concept / umbrella specifically for this
category.
We wanted to find a verbal expression, which can be spread across all mediums. A concept
"closed" and "open" at the same time. Everyday, we all meet difficulties. We are all tired, we have
some fatigue. We may be moody and not sleep enough. However, we proceed on doing what we love
and like and usually we enjoy on doing so a lot.
As a result we want to: Feel a lot / Express ourselves a lot / Do a lot
TO LIVE FULLY (Ζise to poly)
With Lanes multivitamins we can live fully!

56. Rationale
For this purpose we use a 360 communication approach , a holistic umbrella to target our audience
on all digital and above the line touch points (TVC / Radio / Microsite with digital Content - Video &
Articles)
Our content was based on two main pillars
1. Uniquely Experiential copy by one of the top professional journalist & photographer teams
2. User Generated Content sharing positive experiences
The experiential content included articles and videos. Articles were written promoting unique and
immersive experiences (Aerial Yoga, Create your own beer, Best places to go with your friends, Unique
games to play and experiences to live, etc.). FPV (First person view) videos were shot.
Apart form promoting Zise to Poly campaign to the client's owned media (microsite) we created
Facebook & Youtube Ads / Premium and Programatic Media Buying to strategically approach and
interact with our audience.
Results: 30K+ unique users / more than 70 unique articles / 16 videos / 100+ user generated stories

58. SANITAS

59. The brief
SANITAS is an established brand which is known for implementing quality, innovation and
diversification in its strategy and its product line. This year it celebrated 50 years since
entering the Greek market and households. As a result SANITAS wanted to communicate
this with the public and generate brand awareness and revenue. That’s where we come in.

60. Athens - Thessaloniki
PR events
The first event took place in Athens and celebrated the brand’s 50-year birthday. People invited were offered
baked goods from the hands of chef Kiriakos Melas., under the sounds of D.J. Michalis Kalfagiannis and
were also shown a “memories” video starring Themis Kardiolaka and her grandmother, as well as Kostis, Aris
and Dimitris Alvanos. The second event took place in Thessaloniki and was hosted by chef Vaggelis Driskas.
A broadcast of many video excerpts from his TV show was shown, in which SANITAS products were
presented as the secret behind his tasty recipes. The event’s goal was to remind people how far SANITAS
has come and what makes its products the number one choice in Greek households, and also resulted in a
number of clippings from various well-known media.
Ongoing contests
Harnessing the reach and popularity of our campaign’s key influencers, Myrto Kazi and
Marilou Pantaki (Madame Ginger), we attracted consumers via their Social Media and
websites and presented them with a chance to win SANITAS gifts. Due to the highly
targeted and relevant audience this action was deemed successful.

61. Give it to your mom
An action aimed at College students, addressing the difficulties of living on their own away from
home and helping with this new reality. Giving away SANITAS kits, we were able to enter their
everyday life and help them manage their household needs. Taking place at the University Piraeus
this action was crowned with great success and increased the brand’s awareness.
Ongoing contests
Aiming for publicity via social media and wanting to create user-generated content we came up with
the hashtag #sanitaskaikatharises. Applied in various situations, from cooking and storing meals to
cleaning up after your pets. We offered gift baskets containing SANITAS products to influencers, food
bloggers and animal & food lovers and watched the magic happen. Instagram was flooded with posts
containing the hashtag and user-engagement skyrocketed. We achieved great Media and PR values in
each Instagram activation we launched.

62. Sanitas

63. Sanitas

64. Lanes

65. The brief
Lanes, one of the Sarantis Group brands, specializes in vitamins and food supplements. Our
initial objective was to increase awareness concerning certain supplements like
Electrolytes, Xtra Energy, FlexAde Xtra and Magnesium. All of these supplements meet the
needs of a certain category of people who exercise or play a sport and seek energy,
hydration & relief of joint pain. That’s why, we created “Lanes Running Team”.

66. How it worked
In order to achieve the best communication for the team, we coordinated with Konstantinos
Nakopoulos, a Greek champion in middle distance running, who assumed coaching responsibilities.
Additionally, in coordination with Konstantinos Nakopoulos we created a series of 4 videos with
running tips about before and after going for a run.
We also wanted to increase the team’s popularity, which is the reason behind supporting the team
with 2 influencers, Manto Gasteratou (radio producer, tv presenter) and Christos Chatziioannou
(chief editor at oneman.gr). Both of them ran in every race and encouraged the rest of the runners.
Aiming for publicity via social media and wanting to create user-generated content we came up with
the hashtag #lanesrunningteam. Facebook and Instagram users went on a rampage, posting
content containing the hashtag and user-engagement reached new heights.

67. Promotion &
Tasting
In addition, we provided Lanes products & a mini leaflet with running tips from the expert Konstantinos
Nakopoulos to all the members of the team. Promoting actions also took place in order to make every
runner taste the supplements. This action was deemed successful and provided the opportunity to
experience the products’ potency first-hand.
Running magazine
Aiming for runners who will be engaged with our team we cooperated with “Running
magazine” in order to give the chance to its subscribers to join the Lanes Running Team.
Furthermore, we compiled an advertorial for runningmagazine.gr after every running
event for post publicity reasons.

68. Lanes

69. Lanes

70. Subaru

71. The brief
After Years of absence from the Greek market, Subaru Greece is changing hands and going
under a new ownership.
In order to make an impact, Subaru Greece aimed to approach an audience which is
financially capable, inclined to buy a car, and sharing some of the qualities offered by the
entire Subaru lineup.
The fundamental characteristics of Subaru’s lineup, are that they can cope with some of
the toughest road and weather conditions, with the ability to traverse through rough terrain,
such as snow, mud and gravel.

72. The solution
We created a special off-road course in Livadi, Arachova, and give the opportunity to
visitors of the ski course to come and test the abilities of Subaru’s lineup (Forester & XV) in
real-life conditions, first-hand. The course was open to the public every weekend, over the
course of three months during the winter.
In the meantime, we created a unique mini-event for each target group we addressed to
(Bloggers, Journalists, Subaru Fan Clubs, Celebrities etc.), in order to increase our publicity,
the number of test drives, as well as the number of visitors that visit our venue during their
visit at the nearby ski course.
Our cars were equipped with a GoPro action camera on-board, that enabled us to collect
footage of people living the experience in the #subarudromio. All of the videos we created,
were uploaded on Facebook, YouTube, as well as the attendees’ personal & professional
websites and social media.

73. Subaru

74. Subaru

76. Lipton Ice Tea
https://www.youtube.com/watch?v=NXz9Rm4YzHs

77. Lanes
https://www.youtube.com/watch?v=H3WsJ3tCf_Q

79. Elpedison

80. Elpedison

81. Stabilo

82. Stabilo
Press play - animated!

83. Subaru

84. Subaru

86. TECHNOLOGY
Open Source CMS
from client’s HQ
CONTENT
Created and updated
by Socialab.
HOLMES PLACE
DESIGN
Brand website
created by Socialab
based on 3rd party template

87. TECHNOLOGY
Open Source CMS
CONTENT
Developed by client
Edited by Socialab
MELI ATTIKI
DESIGN
Brand website
created by Socialab
In 2016

88. TECHNOLOGY
Open Source CMS
CONTENT
Created, Curated and
Updated by Socialab
LANES HEALTH
DESIGN
Brand website
created by Socialab
In 2017

89. yotuel
TECHNOLOGY
Open Source CMS
CONTENT
Developed by Socialab
DESIGN
Brand microsite
created by Socialab
In 2016

90. fino
TECHNOLOGY
Open source platform.
Socialab also provided
translation support.
CONTENT
Created by Socialab
in English and translated
in 4 languages by the
client’s team.
DESIGN
Brand website
for 5 countries
created by Socialab

91. ELIN
TECHNOLOGY
Open Source CMS
CONTENT
Developed by client
Edited by Socialab
DESIGN
Brand website
created by Socialab
In 2016

92. TECHNOLOGY
Open Source CMS
All technologies are
following the instructions
of Daimler for MB dealers.
CONTENT
Created by Socialab,
Maintained by Client
Since 2014.
LAMDA star
DESIGN
Brand website
created by Socialab
In 2014

93. Hellenic fine oils
TECHNOLOGY
Open Source CMS
CONTENT
Created by the client
Edited by Socialab
DESIGN
Brand website
created by Socialab
In 2014

94. ILIANA LAZARIDOU
TECHNOLOGY
Open source platform.
Socialab also provided
hosting & support.
CONTENT
Developed by Socialab
with weekly updates
DESIGN
Brand website
created by Socialab
In 2016

95. Cityzen
TECHNOLOGY
Open source platform.
Socialab also provided
hosting & support.
CONTENT
Created by the client,
edited by Socialab
DESIGN
Brand website
created by Socialab
In 2016

96. KINDER BUENO
TECHNOLOGY
Open source platform.
Socialab only provided
updates, hosting & support.
CONTENT
Updated by Socialab
with weekly updates
DESIGN
Design created by 3rd party
Elements designed by Socialab
In 2013

97. Thank you!
See You Next Time
Address: Ioanni Metaxa 8, Agios Dimitrios
17343, Athens, Greece
Contact: cs@socialab.gr, +30 211 800 6 400
Business Hours: Monday - Friday, 10am to 6pm