This study does a comparative analysis of key 5 ecommerce brands: Flipkart, Myntra, Snapdeal, FashionAndYou and HomeShop18.
Executed by KonnectSocial.com, the brands were monitored for 15 days from July 12th to July 26th.
The analysis cover top social media sites like Facebook, Twitter and YouTube. And also does an overall analysis of their web presence.
3. www.konnectsocial.com
Objective
⢠Track and Monitor online conversations about these
brands from web and social media
⢠Identify Key platforms and Influencers
⢠Identify and highlight negative conversations about
brands
⢠Identify how all brands are faring on social media
4. www.konnectsocial.com
Key Highlights - Twitter
Flipkart Snapdeal FashionAndYou Myntra HomeShop18
Total Followers 82181 12766 12672 10727 13800
Followers Added in the
15 Day Period
534 472 70 443 311
Mentions Received 2193 512 530 1584 709
7. www.konnectsocial.com
Key Highlights about Flipkart - Twitter
Mentions Received 2193
Influencers Talking
1. @sidin - 1 Mention.
63128 followers. Klout score, 83
2. @kanchangupta - 4 Mentions
46390 followers. Klout score - 72
Maximum Mentions
Friday
411 mentions
Between 3 PM to 4 PM
Total Retweets 92
Tweets with Maximum Retweets
25
On 19th July
8. www.konnectsocial.com
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Key Highlights about Snapdeal - Twitter
Mentions Received 512
Influencers Talking
1. @gulpanag - 9 Mentions
645,297 followers. Klout Score, 82
2. @BajpayeeManoj - 1 Mention
108,635 followers. Klout Score, 64
Maximum Mentions
Friday
140 mentions
Total Retweets 64
Tweets with Maximum Retweets
45
On 12th July
9. www.konnectsocial.com
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Key Highlights about FashionAndYou -
TwitterMentions Received 530
Influencers Talking
1. @Naina - 1 Mention
76,684 followers. Klout Score, 68
2. @AaStHa_M - 42 Mentions
4,224 followers. Klout Score, 48
Maximum Mentions
Sunday
201 mentions
Total Retweets 32
Tweets with Maximum Retweets
13
On 19th July
10. www.konnectsocial.com
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Key Highlights about Myntra - Twitter
Mentions Received 1584
Influencers Talking
@akshayrenukdas â over 40 Mentions
795 followers. Klout Score, 44
Maximum Mentions
Wednesday
423 mentions
Total Retweets 1810
Day with Maximum Retweets
1583
On 18th July
11. www.konnectsocial.com
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Key Highlights about HomeShop18 - Twitter
Mentions Received 709
Influencers Talking
@Yuvlicious - over 40 Mentions
1,825 followers. Klout Score, 44
Maximum Mentions
Monday
266 mentions
Total Retweets 287
Day with Maximum Retweets
130
On 15th July
13. www.konnectsocial.com
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Influencers List (contd..)
⢠Total 21 Tweets for Flipkart from News Channels. None from Bollywood
⢠3 For Snapdeal from News Channels. None from Bollywood
⢠None For FashionAndYou from News Channels or Bollywood
⢠1 For Myntra from News Channels. None from Bollywood
⢠None For Homeshop18 from News Channels or Bollywood
14. www.konnectsocial.com
Brand Comparison on Twitter
Mentions Over Time
Flipkart, which received maximum mentions, the week 15 Jul - 21 Jul was the most active where it received 880 mentions. In the
same week Fashion and You received 224 mentions.
15. www.konnectsocial.com
Brand Comparison on Twitter
Most Engaged Users
Most Engaged users are the ones who mention you more frequently in their Tweets. Above are the most engaged users
for each brand
16. www.konnectsocial.com
Brand Comparison on Twitter
Top Users by Followers
Top users by followers are influencers in the industry (having large number of followers base)
17. www.konnectsocial.com
Brand Comparison on Facebook
Total Fans
The relative share of fans: Flipkart.com - 26%, Myntra - 21%, Snapdeal - 18%, FashionAndYou - 18%, HomeShop18
- 15%
18. www.konnectsocial.com
Brand Comparison on Facebook
Engagement and Engagement as percentage of Fans
Snapdeal has generated maximum engagement - 52,974 which is 4.28% of the total fans (1239131)
Myntra has generated least engagement - 13909 which is 0.98% of their total fans (1416185)
23. www.konnectsocial.com
⢠For Flipkart, videos less than 21 secs generate maximum views. Flipkart India had 3 videos in this
duration and 1,978 total views
⢠Snapdeal (select Snapdeal from dropdown, chart is not shown) is not very active on youtube in
last one month. No videos published.
⢠FashionAndyou also is not very active.
⢠For Myntra, videos greater than 3 mins generate maximum views. Myntra had 5 videos in this
duration and 6,268 total views. Myntra published a total 6 videos in this period and deleted one.
⢠For HomeShop18, videos with 1.01 mins to 1.20 mins generate maximum views. Homeshop18
published 17 videos in this duration which got 2,423 total views. Few of them were deleted later.
Brand Comparison on YouTube
(contd..)