Social Media Case Study on How Courtyard Marriot Promoted Its Food Festival 'The Flavours of Freedom'

1. S O C I A L M E D I A C A M P A I G N
THE FLAVORS OF FREEDOM FOOD FESTIVAL

2. F L A V O R S O F F R E E D O M I S A N 1 1 - D A Y I N D I A N
F O O D F E S T I V A L F E A T U R I N G A N E W C U I S I N E
E V E R Y D A Y . T H E F E S T I V A L I S N A T I V E T O
C O U R T Y A R D B Y M A R R I O T T , M U M B A I
I N T E R N A T I O N A L A I R P O R T A N D E N D S W I T H A N
I N D I A N B R U N C H . T H E F E S T I V A L T A K E S P L A C E
D U R I N G T H E I N D E P E N D E N C E D A Y W E E K .
What Is Flavors Of Freedom?

3. The above image was the face of the
festival.
Facebook & Twitter were
the social websites that
were selected to market
the festival.

4. TWITTER
 CONTESTS ATTRACT A LOT
OF ATTENTION..
 WE WANTED THE
FESTIVAL NAME TO GET
MAXIMUM VISIBILITY AND
HENCE WE DECIDED TO
ORGANISE A CONTEST
 THE CONTEST WAS NAMED
AS #FLAVORSOFFREEDOM
 THE PICTURE ON THE
RIGHT WAS POSTED TO
ANNOUNCE THE CONTEST
 EXCITING PRIZES WERE
PROMISED

5. A BRIEF INFO ON THE
#FLAVORSOFFREEDOM
CONTEST
 20 QUESTIONS REVOLVING
AROUND INDIAN CUISINE WERE
ASKED
 ALL PARTICIPATING TWEEPS HAD
TO REPLY USING THE HASHTAG
#FLAVORSOFFREEDOM
 THE PRE CONTEST BUZZ THAT
WAS GENERATED WAS AMAZING
 AFTER A FEW MINUTES OF THE
CONTEST GOING LIVE
#FLAVORSOFFREEDOM STARTED
TRENDING IN MUMBAI
 AFTER A WHILE IT STARTED
TRENDING IN INDIA
*TWEEPS= TWITTER USERS Above: The venue of the festival

6. A SCREENSHOT OF THE TRENDING TAB ON TWITTER
The hashtag
#FlavorsOfFreedom
was also trending in
other Indian cities.

7. • P O S T E V E N T A N D P R E E V E N T P I C T U R E S W E R E
C L I C K E D A N D U P L O A D E D O N F A C E B O O K O N A D A Y T O
D A Y / A L T E R N A T E D A Y B A S I S . P I C T U R E S W E R E A L S O
U S E D O N T W I T T E R .
• P I C T U R E S W E R E E N S U R E D T O B E O F G O O D Q U A L I T Y
• T H E P I C T U R E S A L S O G E N E R A T E D B U Z Z
• C A L L T O A C T I O N W A S P L A C E D O N A L L T H E
N E C E S S A R Y P O S T S
• A F E W P I C T U R E S C A N B E V I E W E D O N T H E N E X T
S L I D E .
FACEBOOK

8. Appropriate descriptions were posted
THE PICTURES AS SEEN ON FACEBOOK

9. Appropriate descriptions were posted
THE PICTURES AS SEEN ON FACEBOOK

10. • 1 5 3 G U E S T S A R R I V E D A T O U R R E S T A U R A N T E A C H D A Y
S P E C I F I C A L L Y F O R T H E F E S T I V A L . T H I S N U M B E R I S A P A R T
F R O M O U R U S U A L G U E S T S A T O U R R E S T A U R A N T .
• 2 0 0 A D D I T I O N A L F O L L O W E R S O N T W I T T E R
• 5 0 0 A D D I T I O N A L L I K E S O N F A C E B O O K
THE RESULT

11. THIS IMAGE WAS THE LAST #FLAVORSOFFREEDOM IMAGE THAT WAS POSTED

12. THANK YOU!