#SocialStories Liselore Ammerlaan, Lead Social Business bij IBM Global Business Services op 1 oktober tijdens #CHANGE van social media naar Social Business

1. #CHANGE
Van social media naar
social business.
#socialstories
Liselore Ammerlaan - IBM

2. # From Business to Social Business
Liselore Ammerlaan
Strategy Consultant IBM
Social Business Practice
October 1st 2013

3. # Quotes and thoughts / Lou Gersner on internal branding

4. # Disruptive change

5. Z`
# fastforwarding to 2013

6. # Social Business Scope in and outside the company
# Delight customer incl. online
# create smarter, engaged workforces
Accelerate innovation

7. # Both worlds are being forced together

8. # Customers want process transparancy

9. # Smart companies manage experience and “ touchpoints “
Demand Generation
Have a
question ?
Do your
personal online
assessment…
Ask your
personal coach
here…
benchmark your
business
against industry
peers…

10. # Time to create a smarter - digital - workforce

11. # But be ready to encounter roadblocks

12. # Not all roads lead to Rome

13. # A jump into the unknown

14. # Preparation is essential
GIVE ME SIX HOURS TO
CHOP DOWN A TREE AND
I’LL SPEND THE FIRST
FOUR SHARPENING THE
AXE
- ABRAHAM LINCOLN

15. # inspire - create a purpose
What are the dreams of
your employees with
regards to your
company ?

16. # Social is also about exploring

17. Social Executives Are Trusted More
Likelihood of trusting
CEO & leadership who openly
communicate on Social*
Much more
likely (31%)
More likely
(51%)
No
difference
(16%)
Less
likely
(2%)
* 2012 CEO, Social Media & Leadership Survey, BRANDfog, March 2012, p11
# Create trust from the top – leaders show the way

18. # Evangalizing is key

19. Communities Aligned to Innovation
Initiatives
# Social Network Analysis Metrix shows cross connections

20. # Infuse social into your processes – (mobile) applications

21. # The journey starts here