This presentation talks about the key pieces to true relationship building, and that using scalable online tools is critical to prevent social media overload and weak relationship building practices.
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HR Tech Spotlight Session (ConnectUp.com) - Rob Garcia
1. How True Relationship
Building Rises Above Social
5 Facts & 1 Radically Different Approach to Connecting
#SHRC15 #SocialMedia #Networking
By Rob Garcia @RobGarciaSJ
CoFounder / CPO @ConnectUpApp NOT Ricky Ricardo
2. FACT 1:
Humans Are Relational Beings.
We thrive in communities, seek affinities, yearn for
relationships.
3. âYou have attachments. But even without a family, I can
promise you that...that yearning to be with other people
is powerful. That emotion is at the foundation of what
makes us human. It's not to be taken lightly.â
~ Dr. Mann
4. FACT 2:
Our Brains Are Limited.
There is a cognitive limitation to how many âstableâ
relationships we can maintain at any point in time.
Dunbar number: 100-250.
Name of the game: staying top of mind (relevancy).
5. âYou hate bloggers. You mock Twitter. You
donât even have a Facebook page. Youâre
the one who doesnât exist.â
~ Sam
6.
7. FACT 3:
Social Media Can Be Exhausting.
After 10+ years of SocialMedia: we are hyperconnected, but
fatigued and unable to build meaningful relationships.
Average network is 1,367 and rising.
FOMO has led to JOMO
Great for initiating conversation & engaging
8.
9. FACT 4:
Relationship Building ïš Success.
Historically, those who have demonstrated exceptional abilities
to build relationship become great stories of success.
10.
11. FACT 5:
Current Tools Not Scalable
Social = broadcasting, shallow connections.
Email has devolved to impersonal mass marketing.
CRM / Talent Management System: why bother?
Mobile + Location can be creepy!
12. âThere are no two words in the English language more
harmful than âgood jobâ.â
~ Terence Fletcher
13. A NEW APPROACH
Social is NOT an option, itâs a foundation for your relationship
building strategy.
Leverage Email & Text as the most personal and effective ways of
connecting.
Maximize being on other peopleâs radars without being annoying.
Take it off-line ASAP.
14.
15.
16. Thank you!
2pm: Youâre Hyperconnected⊠Now What?
#SHRC15 #SocialMedia #Networking
By Rob Garcia @RobGarciaSJ
CoFounder / CPO @ConnectUpApp NOT Ricky Ricardo