1. The nature of social software and
how it changes the way we do
business
@cecildijoux
thehypertextual.com

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3. so what is
social business
anyway ?

4. it is business
leveraging
social software
to get things
done

5. so what is social
software then ?

6. A Collaborative
Blogs Online Toolbox
Wiki
Professional Profiles
Discussion Forums
Video Streaming
Microblogging
Social Bookmarking
Prediction Markets
...

7. Deployment & Reach

8. MUM & DAD

9. Dad : Open Source Software
Meritocracy
Solving your
own problem
Peer Pressure
Community
Passion

10. Mum : Agile Methodologies
Lead & Coach
Purpose
Collaboration
Networks
Incremental
Community
Passion

11. Social
Software is a
child of love
and passion

12. Creative Ethos

13. PEOPLE
CENTRIC

14. The Big
Software
Conundrum

17. The People The Data

18. The People The Software The Data

19. The Information System
The People The Software The Data

20. From Inside Out
The Information System
The People The Software The Data
IEEE 830 Software Requirements
Specifications : The system shall do
this and that and this as well

21. to Outside In
The Information System
The People The Software The Data
Agile User Story : As a (role),
Emanuele can do (action) and obtain
(result as business_value)

22. software based on
people need and
business value
rather than
technology capacity

23. profile and activity

24. The Information System
The People The Software The Data

25. The Information System
The People The Software The Data

26. KNOWLEDGE
FLOWS

27. The Information System Relational Database
The People The Software The Data

28. bringing people into
the system allows
them to establish
relationships (i.e
collaborate) online

29. Online Communities The Information System Relational Database
The People The Software The Data

30. People Based Data Based

31. People Based Data Based
Profiles Tables

32. People Based Data Based
Profiles Tables
Conversations Transactions

33. People Based Data Based
Profiles Tables
Conversations Transactions
Activity Streams Processes

34. People Based Data Based
Profiles Tables
Conversations Transactions
Activity Streams Processes
Flows Stocks

35. We are moving from a world
of knowledge stocks to a
world of knowledge flows
John Hagel

36. Knowledge
management is a
by-product of
social software.
We find people
through contents
and contents
through people
Ross Mayfield

37. uNsTRuCT
UrED

38. structure
34

39. deconstruct and
structure =
rationality

43. we feel safe

46. the sad truth
about
structured
data :

49. It doesn’t scale
to internet’s
millions of
users

52. (art by Ursus Wehrli)

53. It doesn’t scale
to internet
billions of
interactions
51

54. 52

55. Enteprise 1.0 Systems
Activity
cecil dijoux
design & PLM ESN
development
engineering SCM
CRM
production
ERP
sales &
services
recycling
product customer employee supplier
Domains of Knowledge

56. Enteprise 2.0 Systems
Activity
cecil dijoux
design & PLM Social Software
development
engineering SCM
CRM
production
ERP
sales &
services
recycling
product customer employee supplier
Domains of Knowledge

57. Enteprise 2.0 Systems
Activity
cecil dijoux
design & PLM Social Software
development
engineering SCM
CRM
production
ERP
sales &
services
recycling
product customer employee supplier
Domains of Knowledge

58. Enteprise 2.0 Systems
Activity
cecil dijoux
design & PLM Social Software
development
engineering SCM
CRM
production
ERP
sales &
services
recycling
product customer employee supplier
Domains of Knowledge

59. social software
allows to capture
tacit knowledge
and complement
structured data

60. SIMPLICITY

62. Internet
applications
lose 30% of
users for each
extra click

63. 62

64. enterprise software
can no longer be
purchased on the
sole grounds of IT
Governance

65. Social Software simplicity makes it easy
to implement on mobile devices
12

66. Social Software
brings ubiquity to
enterprise software

67. 65

68. 67

69. The simple tool,
poor, transparent
is a humble
servant ; the
sophisticated tool,
complex, secret is
an arrogant master
Ivan Illitch

70. Simple, clear purpose
and principles give
rise to complex and
intelligent behavior.
Complex rules and
regulations give rise to
simple and stupid
behavior.
Dee Ward Hock – CEO Visa International

71. adaptive allows to
embrace changes
and to foster
emergence

73. THE I IN IT
13

74. Software by people for people

75. Software by people for people
Flows of Tacit Knowledge

76. Software by people for people
Flows of Tacit Knowledge
Scaling system

77. Software by people for people
Flows of Tacit Knowledge
Scaling system
Simplicity

78. Software by people for people
Flows of Tacit Knowledge
Scaling system
Simplicity
Servant

79. Software by people for people
Flows of Tacit Knowledge
Scaling system
Simplicity
Servant
Ubiquity

80. Software by people for people
Flows of Tacit Knowledge
Scaling system
Simplicity
Servant
Ubiquity
Adaptive & emergent

81. Software by people for people
Lean Knowledge Management
Unstructured data
Simplicity
Servant
Ubiquity
Adaptive & emergent

82. One of 21st
century
management
challenge is to
get the real
value of IT by
focussing more
on Information
than on
Technology
Peter Drucker

83. social software is
software that (at
long last) leverages
Information rather
than Technology