Enabling Enel Global Digital Transformation Journey - Roberto Tundo

2. Global ICT
Digital Business Enabler
«Enabling Enel Global Digital
Transformation Journey»
Social Business Forum
Milan, 8th July 2015

3. 3
Digital Business Enabler acts as a point of contact between Business Lines and
Innovations to transform ideas into operative activities replacing a traditional digital
officer
ENEL CEO
Holding Functions
Global
TradingGlobal
GenerationUpstream Gas
Business Lines
Global
TradingGlobal
GenerationUpstream Gas
Countries
CIO
Governance
Operation & Staff
Global
TradingGlobal
GenerationUpstream GasICT Solution
Centers
Global
TradingGlobal
GenerationUpstream Gas
ICT Countries
Digital Business
Enabler
DBE Unit is in charge for all the activities related
to digital development and management…

4. 4
KEY ASSUMPTIONS
Internal cost optimization services
(Voip, M2M, media, maintenance,
operations,...)
Metering
Hourly profiles
…
Consumption optimization
Energy Efficiency
Demand / Response
Safety
Security
Home Related Services
Regulated Market
digital services
Internal cost
optimization
Free Market
digital services
Market Test
& Uptake
Potential
Business
Model Concept
Innovation
Committee
Business
needs
Market
trends
Digit. Innov.
Working
Groups
Innovation
ICT units
BSN lines
Markets
Communic
.
Digital
services
Users
Business
Services
Needs
Digital Business Enabler
Technology
Innovation
DigitalServices
Portfolio
…acting as a disintermediation layer between
innovation and Business Unit
Cohesive strategy for
integration of digital
solutions (e.g. cloud
services, mobile, social)
and physical elements
Optimization of the
newest information
technologies as part of
the overall physical
operations
Active management of
the journey to digital
excellence towards our
internal and external
customers
Synergies and
homogeneous approach
within the Group

5. 5
…and now…a video…

6. 7
Digital Enterprise
The three areas contribute to the transformation of the Group into a Digital
Enterprise where Social Digital Individuals will be power’s holders
Digital
Communication
• Enhancing internal and external
communication leveraging on
leading edge digital technologies
“Talk Digital”
Digital People
• Investing on the enhancement
of Digital skills of Enel
resources with a structured
approach aiming at assessing
current capability, identifying an
improvement path and
designing how to increase and
maintain digital skills enabling
cultural change and cross
fertilization inside the Group
“Be Digital”
Digital Services
• Definition of a business
catalogue of Digital Services to
be detailed and shared with
Business
• Matching and orchestration of
the business catalogue with
the ICT Digital Services
catalogue offered by internal or
external providers
“Think and Act Digital”
We are concentrated on three different areas

7. Consumer
Description
• Digital services targeting final users
market, with focus on residential
customers (e.g. smart home)
Areas
Commercial/
Industrial
Regulated
Market and Enel
infrastructure
(distribution and
generation)
• Digital services targeting business
customers, with focus on industrial
performance improvement (e.g.
programmed maintenance, energy costs
reduction)
• Digital services oriented to Enel internal
perimeter, with focus on grid
maintenance and costs reduction (e.g.
metering costs reduction)
Digital services examples
• Security (cameras remotely
controlled)
• Safety (automated control for
smoke detection / water
leakage at home)
• Energy Efficiency (automated
control of loads for
consumption optimization)
• Maintenance (automated
control of the grid)
• Predictive analytic model
Digital Services
Digital
Communication
Digital People
8
Digital services target are consumer market,
business customers and Enel infrastructure

8. 9
Digital Services
Digital
Communication
Digital People
Internal media
Multimedia
External Media Digital
Communication
first priorities
New Internet
sites
Enel Alert
site and app.
App Event
New Intranet
Chat Runner
Enel Group
Social platform
CRE Data
Sharing
Enel Group
streaming
platform
First priority activities have already been
launched in digital communication area

9. 10
Project Team setup
Project communication
campaign design
Assessment methodology
identification
Digital specialists interview
Focus Group startup
DIGITAL TRANSFORMATION ROADMAP - 2015
Business focus areas
mapping
Assessment launch
Preliminary evidences
analysis
Digital Intensity:
Competencies
Gap Analysis
Digital Mindset
Digital Agents
identifications
(innovators/enablers)
Virtual Digital Pool building
Definition of the role of the
TECHNOLOGY OBSERVER and
of the engagement rules for the
Pool
Definition of the working model
for the Pool and of the role of
the Digital Agents
Project communication
campaign launch
Definition of the tools to
stimulate/nurture the community
(training pills, workshops,
brainstorming, external events..)
Digital viral approach in business
processes
(Pool vs all)
Reverse Mentoring process startup
(Pool vs Management)
Digital Community Digital Contamination
Step 1 Step 2 Step 3
We are evaluating how our Company is ready and the level of our People
Digital Services
Digital
Communication
Digital People
We are exploring the readiness of our People in
terms of digital skills and innovative approach

10. 11
Key points of our transformation path
Enel Group has started a challenging transformation path aimed to
become a Digital Enterprise through:
 Digitalize existing business models and evaluate new models
 Improve current digital technologies and develop new technologies
to enhance internal and external communication
 Develop an improvement path for digital skills aimed to a cultural
change within the Group

11. 12
That’s all folks!
or maybe not…