You can view the whole 10-video series of "Secrets to Facebook Success" here: http://www.youtube.com/user/social4bizdotcom/videos

1. Secrets to Facebook Success
Planning

2. Image attribution: http://www.flickr.com/people/smswigart/
Mistakes
 Businesses jump in
 Self-promote constantly
 Don’t engage with their Customers

3. Get Yourself Ready!
 Research
 Goal-setting

4. Research
Know your:
 Business
 Competitors
 Customers

5. Research
Know your Business
 Bringing your brand story to life?
 What is your unique voice?
 Finding your "one thing”?

6. Research
Know your Competitors
 What are they doing?
 What is/isn’t working for them?
 Brainstorm
 Apply

7. Research
Know your Customers
 Create content that resonates instantly.
 Confront their concerns head-on.
 Know the words, phrases & questions to use.
 The more you listen, the better you can respond.
 Go-to source in your niche.

8. Research
Know your Customers
Define customer profile
 Demographics – Age, Gender, location
 Psychographics – Interests, values & attitudes
 Social graphics – motivations, behavior & characteristics

9. Research
 Socialgraphics asks key questions:
 Where are your customers online?
 What are their social behaviours online?
 What content will engage them?
 What social information or people do your customers rely on?
 What is your customers social influence?
 How do your customers use social technologies (e.g.. Facebook) in
the context of your products?

10. How?
 Surveys
 Interviews
 Focus groups

11. Surveys
 Goal?
 Information?
 Tools?
 surveymonkey.com
 polldaddy.com

12. Interviews
 May get more information -
interviewee is more engaged.
 Can add extra questions.
 Develop relationships.

13. Focus groups
Participants often
 feed off each other’s energy
 bounce ideas off one another
 become inspired

15. Goal - setting
 Set S.M.A.R.T goals: Specific, Measurable, Attainable, Realistic &
Timely.
 E.g. 300 Facebook Fans in 3 months, 10% engagement rate, get
more fan-generated content etc.
 Measure your success graphically, tabular etc.

16. The End!
Attributions:
amyporterfield.com
altimetergroup.com
convinceandconvert.com
Businessgrow.com
tweakyourbiz.com