David intro: Happy to be here, interesting mix of vendor and client
David: Thought I coined the term, but Nate had to point out I didn’t…
David
Nate: DMAI story I’m scared of you people. Christ, we’re using powerpoint. David: full disclosure interlude
Nate: what you’ll come away with
Nate: We’re going to look at how social transcends (or at the very least, extends) traditional DMO roles and strategies
Nate: So let’s start with what we already know. Daniel Tosh reference
Nate: Brand following is interesting. Twitter shows more actionable intent. Follow/unfollow
Nate: Recap of obvious
Nate: Recap of obvious
You can even go further. Reference Karin.
Nate: So let’s kick off this first “tradition made new” concept – social media as brand.
David: explain unmarketing guy
David: System comment
David: Brand is more than…
David: It’s a system (Nate shakes his head) Okay, I admit it I really like logos…
David: Also known as “Sunshine City,” St Petersburg holds a Guinness World Record for logging the most consecutive days of sunshine---a stretch that started in late 1967 and lasted 768 days.
David: Brand in action (and powerpoint in action)
David: Here’ s the real thing
David: So let’s talk about what that means when we integrate social media Voice includes content choices
Rain reference – get Josh’s tweet Make open records law joke
David: New York example
Nate: VISIT FLORIDA example
David: We believe image selection is huge…
David: Image selection continued.
David: We believe image selection is huge…
David: Poorly buffered video.
David: Meaningless interaction creates empty engagement and insults the consumer. Not sure which is worse – reminding people to set their clocks back or liking the reminder.
David: Offers opportunity to d more
Nate: So how do you measure it. Standard ways, of course.
Nate: So next thing we are going to cover is concept of social media as PR
Nate: This is really the new version of PR. Not Pushing rhetoric, promotional regurgitation
David: criticism of social in PR department. See 2 new roles.
David: For the hell of it…
David: Paper picks it up
David: We launched augmented reality, knew influencers wouldn’t just find it. Social media found inc.com
David: 300K followers, 207 tweets of the piece, more than a million total
David: Public Relationship. Twitter is not creating long-lasting longing, it’s temporal
David: Sticks of fire reference
David: Sticks of fire reference
David: When you embrace this concept, they know…
Nate: Measurements – stakeholders. Measurements for relationships.
Nate: Last section
Nate: When you can’t co-op, co-opt…
Nate: Hallmarks
Nate: Intent
Nate: Generated about 5,000 likes for partners, 200K for VF
Nate: Oregon Adventurecation
Nate: Consistent, content driven
Nate: Results, regional growth
Nate: Drove all the way to bookable product Multi-level co-op opportunities Engagement training for DMOs
David: So your “parent” destination is not Oregon and Visit Florida and they aren’t offering you anything? Well, they still are offering you their audience
David: And then there’s always good old fashioned kumbaya co-op. #1 referral.
Nate: Wrapping up.
David intro: Happy to be here, interesting mix of vendor and client
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