The document provides tips for running successful contests on social media. It discusses key elements to consider, including defining the target audience, deciding the contest details like rules and prizes, developing a promotion strategy, and measuring success through metrics. Maintaining momentum is also important, such as announcing winners and providing ongoing bonuses. Proper planning, clear communication, and engaging participants are emphasized as ways to achieve goals and maximize results.

1. Running contests and avoiding
Bloopers & Blunders
Join the Conversation!
Twitter Hashtag #SnapSmarts
@Snap_App
facebook.com/snapapp

2. Housekeeping Items
• Turn your computer speakers on & up!
• Share your questions in the question window
• Recording & slides will be made available within 48 hours
• Join the Conversation!
Twitter Hashtag #SnapSmarts
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3. Welcome to the Contests webinar!
Just a little about me…
• Relationship management
• Customer insight
• Project Management focusing on
• Thorough planning
• Efficiency
• Goal attainment
@SarahDruecke
#SnapSmarts
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4. Facebook
Website
Blog
Twitter, Google+
Mobile
Ad Unit
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5. Broad Category Adoption
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6. Contests Guest Speaker
Just a little about Christie…
• Sales background
• Sources & manages incentive-based
programs
• Sweepstakes
Christie Porter • Flash sale program
Marketing &
Sourcing Manager
• Reviewer groups
• Offline registration programs &
event-based giveaways
Feel free to contact me…
@Mom365
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7. What you’ll learn…
• Key elements to running a contest
• Anecdotes & motherly advice from Mom365
What you’ll take home…
• Planning a Social Media Contest whitepaper
• Customizable contest checklist
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8. Contests generate a
34% increase in traffic compared to traffic from
original blog content or videos
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9. Key Contest Elements
Who, What
& How
Maintaining
Promotion
Momentum
Measuring
Success
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10. Wh
o,
Wh
at &
Con Ho Pro
test w mot
Iner Me ion
Step 1 - Who, What & How
tia asur
ing
Suc
cess
Type
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11. Wh
o,
Wh
at &
Con
WHO?
Ho Pro
test w mot
Iner Me ion
Develop Target Persona
tia asur
ing
Suc
cess
#SnapSmarts
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12. Wh
o,
Wh
at &
Con
WHO?
Ho Pro
test w mot
Iner Me ion
tia
Location of entrants
asur
ing
Suc
cess
#SnapSmarts
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13. Wh
o,
Wh
at &
Con Ho Pro
WHAT?
test w mot
Iner Me ion
tia asur
What contest will work?
ing
Suc
cess
Video VIDEO
Written ENTRY EFFORT
Photo
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14. Wh
o,
Wh
at &
Con Ho Pro
test
WHAT?
w mot
Iner Me ion
tia asur
ing
Rules & Regulations
Suc
cess
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15. Wh
o,
Wh
at &
Con Ho
HOW?
Pro
test w mot
Iner Me ion
tia asur
I think I need help…
ing
Suc
cess
#SnapSmarts
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16. Wh
o,
Wh
at &
Con Ho
HOW?
Pro
test w mot
Iner Me ion
tia
Important dates
asur
ing
Suc
cess
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17. Wh
o,
Wh
at &
Con Ho Pro
test w mot
Iner
Real Life Lesson…
Me ion
tia asur
ing
Longevity of Assets
Suc
cess
Who, What & How
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18. Wh
o,
Wh
at &
Con Ho Pro
test w mot
Iner Me ion
Step 2 - Promotion
tia asur
ing
Suc
cess
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19. Wh
o,
Wh
at &
Con Ho Pro
test w mot
Iner
Real Life Lesson…
Me ion
tia asur
ing
Goal setting & Expectations
Suc
cess
Promotion
#SnapSmarts
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20. Wh
o,
Wh
at &
Con Ho Pro
test w mot
Iner Me ion
Step 3 - Measuring Success
tia asur
ing
Suc
cess
#SnapSmarts
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21. Wh
o,
Wh
at &
Con Ho Pro
test w mot
Iner Me ion
tia
Monitoring Metrics
asur
ing
Suc
cess
• Entry
– Impressions > entries
*lower barrier to entry
• Voting
– High entries, low votes
*adjust voting tab
• Winner
– Low viral lift
*change messaging on share
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22. Wh
o,
Wh
at &
Con Ho Pro
Real Life Lesson…
test w mot
Iner Me ion
tia
Page views & Entrants
asur
ing
Suc
Measuring Success
cess
#SnapSmarts
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23. Wh
o,
Wh
at &
Con Ho Pro
test w mot
Iner Me ion
Step 4 - Maintaining Momentum
tia asur
ing
Suc
cess
#SnapSmarts
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24. Wh
o,
Wh
at &
Con Ho Pro
test w mot
Real Life Lesson…
Iner Me ion
tia asur
Winner Announcement
ing
Suc
cess
Maintaining Momentum
#SnapSmarts
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25. Wh
o,
Wh
at &
Con Ho Pro
test w mot
Iner Me ion
tia
Bonus tip for Facebook
asur
ing
Suc
cess
#SnapSmarts
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26. Quick Tips
Do This Not This
– Properly Plan – Forget about the rules
– Promote, promote, prom – Choose an inflexible tool
ote – Set unrealistic
– Set goals & monitor expectations
progress – Confuse quantity with
– Capitalize on Success quality
– Have fun! – Forget about the Winner
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27. Thank you to our guest speaker
Learn more about SnapApp
Watch a video: http://pangeamedia.wistia.com/medias/wqbvs8p4ke
Request a demo: http://www.snapapp.com/request-demo
Call: 855-Snap-App
Connect: @Snap_App
facebook.com/snapapp
#SnapSmarts