Smile's conference at the Meet Magento 2015 on Wednesday 27th and Thurday 28th in Utrecht (Netherlands) Our E-business expert, Florent Sabourin, has animated a session about the subject "E-Sellers, boost your sales with in-store digital retail experiences!" The Meet Magento conference is the perfect place for merchants, system integrators, developers and service providers that want to get independent information about Magento and ecommerce.

1. Digital in Store
BY

2. Digital in Store
Florent Sabourin
• E-business Director
• +33 6 17 42 49 78
• florent.sabourin@smile.fr
• @fsabourin

3. 3
More than 20
More than 35
More than 50
YEARS EXPERIENCE
IN OPEN SOURCE
PARTNERS
IN OPEN SOURCE
MILLION EUROS
IN TURNOVER IN 2014
Project Framework
Audits / Benchmark
Ergonomics
Accessibility
Editorial Strategy
SEO
Hosting
Corrective and
upgrade
Maintenance
Support
Change management
Intra and inter company
training
Design
Development
Configuration
A 360°
SERVICE FOR YOUR
PROJECTS
WEB
E-BUSINESS
COLLABORATIVE
CORPORATE I.T.
INFRASTRUCTURE
Website Portal Mobile …
E-commerce PIM …
GED DAM Intranet …
ESB / ETL ERP …
Cloud …
Cross-canal
Hosting
BI
800
OPEN SOURCE
EXPERTS
25%
INCREASE IN TURNOVER
PER YEAR
Leading European
open source integrator
63%OF CAC 40
TRUST US
SERVICES FOR YOU
OPEN SOURCE

4. 4
Since
2011
+ 20
Supported by 780 Smiliens
Focused on
e-commerce
& infrastructure
http://nl.smile.eu
AN agency trusted by

5. 5
ClothingUnderwear Shoes
Optic
Jewllery
Health
Press & media
Luxury

6. 6
90% on MAGENTO platform
Travel Home equipmentCulture industry Food industry

7. Magento & Smile : partners since 2008
Service Quality Managed servicesExpertise
Most challenging platforms have
been developed by Magento
 ANWB: 5000 orders/day
 Cultura : 25 M products
 Canson : SAP integration
 North Face : Salesforce int.
 Luxury brand : 5 continents
Significant increase of website
turnover
Performance focused
Technical innovations
Fixed priced projects
3 Service centers
120 servers
Magento awarded partner in
2010, 2011, 2012, 2013, 2014
200 engineers
22 certified developers

8. 8
Mobile catalog application
a cross-device technology
Merchandising & Search
powered by famous ElasticSearch
NoSQL Database
with MongoDB
Real User Monitoring
for real performance measurment
Magecache
a dynamic cache strategy module
Open Source
https://github.com/Smile-SA
Enterprise compliant
Performant
And secured components
Module auditing tool
analysing architecture complexity
+ 41 exclusive Smile modules assets
ERP Connector
easing data exchanges with ERPs

9. Sources : OnetoOne et Fevad
My smartphone ?
My "personal shopper » ! 15%
consumers scan products in store
55%
In 2016, 10% of retail commerce
will go through internet internet,
10% of sales on mobile
MOBILE is always with you, it
became link between physical
world and online world
Smartphone is used for comparing
prices in store for
24% of users
Mobile penetration rate
50% of mobile traffic occurs
during while client is in the store

10. 90%of retail turnover is in-store
23% consumers choose to be
devliered in-store
83% consumers prepare their
shopping online before entering
a store
79% consumers think that the sales
person should be connected
73% consumers are expecting
guidance and advice
56% consumers want to spend a
good time while shopping
Sources : OnetoOne et Fevad

12. Customer journey
Web to Store
Interactive walls
Mobile marketing
Social network
Sales assistant tablet
Interactive Kiosk
QR Codes, scan, beacons…
Community wall
TV screens
Digital entertainment
Mobile Payment…
Customer account
Mobile marketing
Social Network
Store to Web
BEFORE AFTER

13. TRENDS AND INNOVATIONS

14. DIGITAL WALL

15. RANGE EXTENSION

16. PRODUCT CONFIGURATOR

17. SALES ASSISTANT TABLET

18. DYNAMIC WALL

19. CLICK & COLLECT POINT

20. SMARTPHONE FOR PAYMENT

21. SMARTPHONE FOR SCANNING

22. BEACONS

23. GEOFENCING

24. COMMUNITY WALL

25. CONNECTED TABLE / KIOSK

26. VIRTUAL CABIN

27. DIGITAL ENTERTAINMENT MALL

28. APPLE WATCH

29. CASE STUDIES

32. RESULTS
• Space saving, scale economy
• Complete product range service access
• A new and innovative retail experience
• Reinforced brand image
• Positive customer feebacks

33. Spartoo, pure player ?

34. RESULTS
• An answer to consumer habits and expectations
• A new sales channel opened
• A first successful pilot shop
• A roll-out planned in 50 shops within 3 years

35. Darty, customer experience

36. RESTULTS
• Consumer experience enhancement
• Satisfaction increase in terms of service quality
• Better efficiency for sales assistant
• Improved sales reactivity

37. Phildar, new strategy

38. RESULTS
• Brand contact along the whole sale cycle (omni-channel)
• Younger segment position of the brand
• Optimization of brand relation
• A first successful test

39. YOUR TURN TO GET ON TRACK

40. Adapt to your points of sale
• Many cases
• City center shops
• Shops in suburbs
• Shop in a mall
• Corners of retail store
• Des différences en terme de :
• surfaces de vente et secteur géographique
• offre produits
• cibles
• attentes clients

41. Goal and ROI definition
• Main benefits for client and brand
• New shopping experience
• Better brand bond
• Better service
• Return on investment
• Client acquisition / retention
• Customer satisfaction measurment
• Point of sale traffic
• Additional turnover
• Brand awareness
• …

42. FIRST STEP
Put your customer at the center of the cross-channel organization
Make everyone in your company think digital (or « phygital »)

43. Web to
Store
Web in
Store
Store to
Web
Digital in
Store
NEW point of contact

44. How to get there
Synergy between online and
offline
Offer to your customer seamless
experience
Offer them a range of service
matching their expectation and
their device expectations
Make your digital brand
recognizable to facilitante
adherence

45. A company change requiring
• TOP Management involvment
• A dedicated internal organization
• Budgets and resources
• Distribution channel master
• Sales team involvement and empowerment
• Crystal clear goals

46. TECHNOLOGIES

47. WHAT IS AT STAKE ?
Strategic, marketing but also
DATA and INFORMATION SYSTEM
Catalog data, Customer data, Operational
datas must be accessible by all the
customer touchpoint systems.
LOGISTIC
No additional service without a proper
supply chain, delivery chain, and reverse
logistic.

48. CRM OrdersPIM
Big Data / Prediction Reporting
FOUNDATIONS
CMS
MEDIA

49. PIM CRM Order Mgr
BigData
Prediction
Reporting
FOUNDATIONS
CMS/MEDIA

50. CRM OrdersPIM
Big Data / Prediciton Reporting
A CONNECTED INFORMATION SYSTEM
CMS
MEDIA
MIDDLEWARE (API REST/SOAP, files, cache…)

51. READY TO CONNECT TO POINT SOLUTIONS

52. Native Wrapper App
USER INTERFACE & DEVICES
EmbeddedWe
bViews
Native UI
Views
OS & Device
Application Hybride
OS & Device
Site mobile
Web Browser
Safari / Chrome
OS & Device
Application Native
Native Hardware Access
App
App
App

53. A
INDEX : Catalog, local offers, 360° customer
data, content
APIs
Content API Catalog API Client API
Content application
Catalog application
Client application
Other dataPOS offer
API
Magento
Customer data changes
Specific data registration
Recommandations
Consommation des
données en lecture seule
Push catalog,
customer data,
content, order data
ERP
Click &
collect
3rd party
recommandations
engine
Research & Development