Mobile Web Design - Why a Mobile Website?

Why a Mobile Website?
© 2011 Smart Media Innovations Pty Ltd | Mobile Web Presentation www.AppMedia.com.au

4th Quarter Update (Oct-Dec 2011)

Why A Mobile Website?


Due to the massive uptake in
Smartphones and the ever increasing
growth in mobile internet access…

(53% penetration among Australians using the mobile web)
Source: Nielsen, Feb 2011 http://au.nielsen.com/


The Mobile Web is fast becoming the
dominant destination for Social Connectivity,
Shopping, News and Local Information.


Mobile Internet Searches Grew

by 400% in the Past Year!

Source: Google Insights Mobile Movement Study and the Mobile Marketing Association, April 2011


Aussie Smartphone Users Jumped to
9.73 MILLION (Mar 2011)


Over 22 Million Australian
Mobile Devices in Use


4.2 BILLION Worldwide


In the next 18 months,
Mobile internet usage will overtake
Desktop internet usage globally!

Source: Microsoft, August 2011


Which means more websites will be viewed
on mobile devices than on PC’s.


But what do people see when they
visit your website on a mobile device?


If you haven’t done so already,
take a look at your website on a
mobile internet browser!


How does your website look?

 Does it load ok?
 How long does it take to load?
 Can people navigate easily?
 Is the font too small?
 Do flash images work at all?
 How does it look on the iPhone?
 How does it look on a Galaxy?
 How does it look on a BlackBerry?
 How does it look on the other
5,000+ mobile devices
accessing the web???


Most websites work fine on a
desktop computer


…or on a laptop


However the same site on a mobile device
can be a frustrating user experience!


Most desktop websites were not designed to
be viewed on a mobile device.

 Fonts can be too small
 Images are too large
 Navigation is difficult
 Flash simply doesn’t work
 Pages load extremely slowly


Even with zoom features, your visitors will
not stay if they have to “pinch” and “pull” to
find what they need.


Don’t risk annoying your customers,
losing them to your competition
or harming your brand!


Mobile Websites Are Inevitable!

If you want to properly
capture the massive
amount of traffic that
comes from mobile
devices, you must have
a dedicated mobile
friendly website.


Because 9 out of 10 Smartphone Users
Demand Good Mobile User Experiences!

Sources: Google Mobile Study and the Mobile Marketing Association


With potentially millions of customers now trying
to access your website from a mobile device,
it’s imperative that your business delivers what
they’re looking for, quickly and easily!


…before they find a competitor who does!


So…


How do you take advantage of
the Mobile movement?


 Build a mobile website that’s
RELEVANT and FAST to use!

 Make it EASY for people to
navigate and take action easily!

 Create an experience that's
USEFUL and unique to mobile

 Learn how customers interact with
your site, then adapt your
experience accordingly

 Make mobile part of your day to
day marketing plan


Don't have a mobile website yet?


What are you waiting for?


Mobilise your business to reach the
new Smartphone consumer today!


Visit:
www.AppMedia.com.au


Mobile Web Design - Why a Mobile Website?

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