Gather relevant data about consumers and potential customers using content-ready Consumer Insights PowerPoint Presentation Slides. Go through the human behaviour trends and understand your clients better with the help of ready-made consumer insights PPT presentation templates. Get consumer insights from data, surveys, sales, focus groups, direct interviews, online data and more. Make informed decisions for your business using consumer insights PowerPoint presentation slideshow. This deck comprises of templates such as research methodology, consumer insight assumptions, key stats, data collection and processing, consumer insight capabilities, consumer insight components, tools for consumer insights, YouTube analytics, google trends, google analytics, and more. These templates are completely customizable. Edit colors, text, icon and font size as per your need. Add or remove content, if needed. Download consumer insights PPT templates to understand your customers better. Our Consumer Insights Powerpoint Presentation Slides team are a cooperative lot. They will respond to all your specifications.

1. Consumer
Insights
Your Company Name

2. Consumer Insights Outline
2
Research Methodology
Consumer Insights Assumptions
Need for Consumer Insights
Key Statistics
Data Collection & Processing
Consumer Insight Capabilities
Consumer Insight Components
Consumer Insight Characteristics
Consumer Insight Key Elements
Extrapolation & Validation of results
Top Tools for Consumer Insights
Potential Benefits of Consumer Insights

3. Research Methodology
3
studies performed for
consumer insights70 Survey programming and testing with an
average survey length of 10 minutes
carried out together with key clients and partners
Survey design Localization Translation
analyst will be performing
analysis for the consumer
insights5people to be
interviewed
10

4. Consumer Insights Assumptions
4
Quantitative methods
Record how many, how often, when
Use standardized forms and spaces
Seek objectivity
Test a hypothesis
Find a single truth
Qualitative methods
Ask reasons why; seek meaning
Use natural setting
Rely on subjectivity
Pose a research question
Find multiple truths

5. Need For Consumer Insights
5
Have taken little actions to
reduce time taken from insight
generation to business action
51%
Have not been able to link
KPIs/Performance measurement
of departments to insights
52%
Lack of robust processes
45%
Consumer Insights initiatives are initiated
or monitored at the very top level
Lack of Management Buy-In
Have not updated their talent development
practices related to generating consumer insights48%
43%
Do not have adequate
consumer data
40%
Lack the skills necessary for
generating actionable insights
Inadequate Data and Associated Skills
Report lack of clearly-defined roles for consumer
insights professionals as a major challenge46%
Cite lack of clarity in the reporting structure
and/or objectives of the consumer insights
function as a major challenge
38%
Absence of Clearly Defined Roles and responsibilities

6. Key Statistics
6
The number of queries
received by companies
per year
5.2B
Executives of large consumer
products organizations who
consider consumer insights as
strategic to their business
83%
Organizations have been
successful in using consumer
insights in inventory planning
90%

7. Data Collection & Processing
7
Actively monitoring the data collection process as the field work kicks off is essential
to the overall quality of the research results
Respondents selected based on age, gender, education,
income, and region
Tools like SPSS, SAS, R would be used for data mining
and analyzing
Extensive data checks assess for and remove outliers, speeders, and flat-
liners to ensure data quality

8. Consumer Insight Capabilities
8
Customer Management, accounting outsourcing, agile
delivery
Business Support Services
Financial reporting & analysis
Business Intelligence Services
Product research, market research &
competitor analysis
Research Services
Acquiring & managing data sources
Data Management Services
Customer Management, accounting
outsourcing, agile delivery
Insight Services
Predictive analytics, Machine
learning, Hadoop
Data Science Services
Consumer Insight
Capabilities

9. Consumer Insight Components
9
Identifying the “Want”
Mr. X wants to gain weight. You
acquired this information via a
standard survey
Identifying Intent
Mr. X is signing up for weight gain
programs and trying out high carb
food options. You acquired this
information by observing Mr. X
through your shopper data solutions
and online tracking methods
Identifying Motivators
Mr. X’s reason for wanting to gain
weight is to stay as healthy as he
can for his age and so that he can
look better. This information you
discern through a focus group that
Mr. X participates in

10. Consumer Insight Characteristics
10
People Characteristic
▪ Whole-Brain Mindset
▪ Business Focus
▪ Storytelling
Operational Characteristic
▪ Data Synthesis
▪ Independence
▪ Integrated Planning
▪ Collaboration
▪ Experimentation
▪ Forward-Looking Orientation
▪ Affinity for Action

11. 11
Consumer Insight Key Elements
Increased customer
satisfaction
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Reduced instances of
avoidable contact
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audience's attention.
Reduced costs in
marketing
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it to your needs and capture your
audience's attention.
More efficient match
of need and provision
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audience's attention.

12. Extrapolation & Validation
12
Extrapolation and
validation are the last vital
steps before giving clients
access to the data
Based on population census data,
extrapolate the numbers to represent
the active online population within
the researched age bracket
Estimated margin of error 2%-
3%, with a 95% confidence
interval using the full sample

13. 13
Top Tools for Consumer Insights

14. YouTube Analytics
14
76.3%
23.7%
0% 5% 10% 15% 20% 25%
13-17
18-24
25-34
35-44
45-54
55-64
65+
Female Male
Top locations
by views
Views 13-17 18-24 25-34 35-44 45-54 55-64 65+
United States 14,338 6.4% 6.0% 10.1% 20.1% 32.9% 20.8% 3.7%
United
Kingdom
2,686 7.6% 7.1% 12.3% 19.8% 30.7% 18.8% 3.8%
India 2,453 10.3% 25.7% 27.4% 20.2% 9.1% 3.1% 4.1%
This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”.

15. Google’s Audience Retention Tool
15
Google Surveys is another great tool for developing a clear understanding of who your customers are by conducting custom surveys to
target specific audiences
Report Custom Insights
Inferred Gender
Sum Compare
Male Female
Inferred Age
Sum Compare
18-24 25-34
35-44 45-54
55-64 65+
Options
Weighted
Percentages
Sort by winner
Answers
Free Shipping
Free Returns
Ability to return in store
Online Discounts
What would most influence your decision to buy clothes online
instead of in-store?
Results for respondents with demographics. Weighted by Age, gender, region. Winner
statistically significant.
40.5%
24.9%
16.4% 16.1%
0.0%
10.0%
20.0%
30.0%
40.0%
50.0%
Free Shipping Online Discounts Ability to return in
store
Free returns
This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”.

16. Google Trends
16
Using , you can confirm your assumptions about the interests of your audience. It is helpful for Gaining in-Depth
Consumer Insights
0
25000
50000
75000
100000
125000
2016 2018 2020
Facebook
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My Space
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attention.
Twitter
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your needs and capture your audience's
attention.
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17. Google Analytics
17
This is the most popular analytics software.
It tracks the traffic to your website along with the
performance of various web pages
Using Google Analytics you can also find out
where your visitors are coming from, how much
time they spend on the site, and their geographic
distribution
One of the best features of Google
Analytics is their Goal Funnel which sets up a
list of URLs that the customer clicks through
when they complete a purchase
You will also be able to find out how many of them
abandon the purchase at a certain stage. Using this
information, you can adjust your strategies and make the
buying experience easier

18. Facebook Audience Insights
18
▪ Audience Insights are different than Page insights and report customer demographics by gender, age, relationship status, lifestyle & job role.
▪ In addition, this tool reports the number of likes, purchase activity and Facebook usage.
-40%
-20%
0%
20%
40%
60%
80%
Single In a relationship Enagaged Married
Future Past
-20%
0%
20%
40%
60%
80%
High School College Grad School
Future Past
Relationship Status
Self-reported data from people who list a relationship status on Facebook The highest level of education reached based on self-reported data
Education Level
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19. Potential Benefits Of Consumer Insights
19
Increase sales to new and
existing customers
Lower customer acquisition
and retention costs
Reduce customer churn and
increase loyalty
Improve the channel mix to
lower cost to serve
Increase sales force
effectiveness by targeting
qualified prospects
Deliver higher returns on
marketing and promotions
investments
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20. Consumer Insights Maturity Matrix
20
Success In Realizing Benefits From Consumer Insights
BreadthOfConsumerInsights
Front RunnersFast Followers
Slow Starters Cautious Adopters
Companies that
enable a relatively
large number of
activities with
consumer insights
and also achieve
significant success
Companies that
enable few
activities with
consumer insights
but experience
greater success in
those
Companies that
enable a relatively
large number of
activities with
consumer insights
and also achieve
significant success
Companies that
enable few
activities with
consumer insights
but experience
greater success in
those
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21. 21
Journey Of An Insight Driven Business
Ignite
The
Journey
1 Day
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Demonstrate
Business
Value
12 weeks
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attention.
Scale
The
Capability
+5 months
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Grow
Insight-Driven
Business
+8 months
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22. Consumer Engagement Principles
22
Control
&
Access
Transparency
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Ongoing Dialogue
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Protection of Personal Information
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Integrity in Social Media
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Value Exchange
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Simple Communications
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23. 23
Marketing Activities Sales Activities Supply Chain Activities
LevelOfEnablementOfActivitiesByConsumerInsights
Success Realized From Consumer Insights
Cross-Selling
and Up-Selling
Customer
Engagement
New Product
Development
Customer
Retention
Brand
Pricing
Category
Strategy
Brand Strategy
Customer
Experience
Campaign
Design &
Execution
Trade spend
optimization
Content
creation
Forecasting
Channel
Management
Demand
sensing
S&OP
Smarter product
distribution & supplier
performance management
Inventory Planning &
Replenishment
Assortment
Breadth
Network
Optimization
Category
Management
Fleet
Optimization
Salesforce
Management
Customer
acquisition
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Consumer Insights Incorporates Benefits Across Marketing, Sales And
Supply Chain In Consumer Products

24. Consumer Insights Icon Slide
24

25. 25
Coffee
Break
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26. 26
Additional Slides

27. 27
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0
10
20
30
40
50
60
70
80
90
100
Jan Feb Mar Apr May Jun
Salesinpercentage(%)
Financial year in 2018
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Product 01
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needs and capture your audience's attention.
Product 02
Column Chart

28. 28
0
10
20
30
40
50
60
70
80
90
100
FY '12 FY '13 FY '14 FY '15 FY '16 FY '17 FY '18
SalesInPercentage(%)
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Product 01
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Product 02
Area Chart

29. 29
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Product 01
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Product 02
Bar Chart
3
4
5
6
7
8
9
10
11
0
2
4
6
8
10
12
FY 01 FY 02 FY 03 FY 04 FY 05 FY 06 FY 07 FY 08 FY 09
SalesInpercentage

30. 30
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Vision
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Mission
Goal
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Our Mission

31. Accountant
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audience's attention.
Angie Kwan
Director
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audience's attention.
John Smith
CEO
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Jessica White
Our Team
31

32. 32
About Us
Target Audiences
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Preferred By Many
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Valued Clients

33. Financial
33
Minimum
$35
Medium
$55
Maximum
$85
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34. 34
40%
Male
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attention.
60%
Female
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attention.
Comparison

35. 35
Our Goal
Focus On Quality
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capture your audience's attention.
Commitment & Dedication
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capture your audience's attention.
Reliability
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36. Location
36
18 Minutes/Day
Avg. Time Spent On Twitter
1,230,000,000
Users
350 Million
Tweets Every Day
12:51 Minutes/Day
Avg. Time Spent On Twitter
645,750,000
Users
500+ Million
Tweets Every Day
CanadaUSA

37. Dashboard
37
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40%
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60%
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80%

38. Puzzle
38
01 02 03 04 05
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39. 39
Mind Map
01.
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02.
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03.
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04.
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40. Target
40
Target 01 Target 02 Target 03
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41. 41
Quotes
I hope the
ambitious realize
that they are more
likely to succeed
with success as
opposed to failure.
- George Bush

42. Post It
42
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43. 43
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2013
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2014
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2015
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2017
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2016
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2018
Timeline

44. 44
04
0302
01
Lego
01.
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02.
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03.
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04.
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45. Hierarchy
45
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Name Here
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Name Here
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Name Here
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Name Here

46. 46
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Silhouettes

47. Venn
47
Text HereText HereText HereText Here
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48. Magnifying Glass
48
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49. Bulb Or Idea
49
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01
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02
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03

50. Thank You
Email Address:
emailaddress123@gmail.com
Contact Numbers:
0123456789
Address:
# Street number, city, state
50