1. Future Internet Business Collaboration
Networks in Agri-Food, Transport & Logistics
Sjaak Wolfert
IoT Conference
Shanghai, 4-5 June 2013

2. living
environment
The Wageningen UR domain:
healthy food and living environment
food and food
production
health, lifestyle
and livelihood
 Sustainable agriculture
 Nutrition and health
 Sustainable fishery
 Biomass
 Chains
 Marine resource
management
 Landscape and land use
 Nature & Biodiversity
 Water management
 Competing claims
 Behaviour and perception
 Food security
 Institutions
 Consumer
 Citizen

3. Wageningen UR
 Faculty and staff: > 6,000
 Turnover: € 710 million (2011)
 Research
● Top 3 in our domains
● Top 100 worldwide in
university ranking
● Exploitation and
valorisation of research
 Education
● > 11,000 students

4. Wageningen UR in the world
 Offices in Brazil, China and Ethiopia

5. Presentation outline
 General introduction into Agri-Food Supply Chain
Networks and ICT
 The EU Future Internet Public-Private Partnership (FI-
PPP)
 The SmartAgriFood project
 The FIspace project

6. law & regulation
multi-dimensional
Agri-Food Supply
Chain Networks
(AFSCN)
• Information
 communication
 control
• ICT is crucial
 key driver for
innovation
• farm is a focal
company
innovation
geographic
cluster
horizontal
fulfillment
Vertical

7. Specific characteristics of Agri-Food Supply
Chain Networks
 Heterogeneous, dynamic natural conditions (e.g.
soil, weather, pests)
 Seasonal growing
 Natural products: growth, decay, high quality
variations
 Dynamic, open chains
 High demands from consumers and society
(legislation, certification, food safety)
 High volume distribution
 Governance: large processors, many SME’s in
global chains

8. Main challenge: Feed the world within the
carrying capacity of planet Earth
 Increasing world population, food demand
 ‘License to Produce’ from Consumers & Society
● Take care of Environment, Nature, Climate
● Food Safety and Transparency
 Innovation: need of sustainable breakthroughs in
knowledge and technology
 Global competition (WTO)
 Economic crisis is limiting the investment capacity

9. ICT developments
Island
automation
ERP Open architecture
(SOA-BPM)
skip this step for agri-food?

10. Future Internet
Public-Private Partnership

11. Generic idea of FI-PPP
illustrated by phase 1
projects
http://www.fi-ppp.eu/projects/
Generic
Requirements
for the Future
Internet

12. FI-WARE Core Platform
The Reference Architecture of the FI-WARE platform is
structured along a number of technical chapters, namely:
 Cloud Hosting
 Data/Context Management
 Internet of Things (IoT) Services Enablement
 Applications/Services Ecosystem and Delivery Framework
 Security
 Interface to Networks and Devices (I2ND)
See http://www.fi-ware.eu/our-vision/ for detailed information

13. FI PPP Programme Implementation
90 M€ 80 M€ 130 M€

14. Smart Food and Agribusiness: Future Internet for
Safe and Healthy Food from Farm to Fork
Dr. Sjaak Wolfert (coordinator)
LEI Wageningen UR
e-mail: sjaak.wolfert@wur.nl
www.smartagrifood.eu

15. • EC contribution 5 M€
• Start date 01.04.2011
• Duration 24 months
• Partners 21
• Countries represented 7
The Smart Agri-Food project aims to:
• Boost the application and use of future
internet ICTs in Agri-Food
• Affect a huge number of Agri-Food
SMEs throughout Europe
• Increase the competiveness and
sustainability of Agri-Food

16. Objectives Smart Agri-Food (Phase I)
To boost the application and use of future internet ICTs in the agri-food
sector by:
• identifying and describing the technical, functional and non-functional FI-
specifications for experimentation in smart agri-food production as a
whole system and in particular for smart farming, smart agri-logistics and
smart food awareness
• identifying and developing smart agri-food-specific capabilities and
conceptual prototypes, demonstrating critical technological solutions
including the feasibility to further develop them in large scale
experimentation and validation
• identifying and describing existing experimentation structures and start
user community building, resulting in an implementation plan for the next
phase

17. SmartAgriFood: 3 use case domains – 6 pilots
Vegetable
Production
(greenhouse)
Arable Farming
(spraying)
Flowers & Plants
Supply Chain
Fruits & Vegs
Supply Chain
Meat
Transparency
Tailored Shopping
Experience

19. Smart Farming Overall Architecture
Greenhouse and Spraying Use Case Pilot
External
Services
Data sources
from sensing and
monitoring
Local
FMS
Spraying, Greenhous
e Services
Meteorological
Service
State and Policy
Information Service
FMIS
E-agriculturist Service
for spraying
potatoes, greenhouse
Cloud FMS
Public
Repository
RegistryCentralized
Cloud Service
21
Machine Breakdown
Service

20. 25/6/2013 22
User interface on the Service framework level
Work station / Home page view

21. Logistics Intelligence
5.0
5.5
6.0
6.5
7.0
0 10 20 30 40 50 60 70 80 90 100
Glycongen concn. (µmol glucose equiv./g)
UltimatepH
DFD
normal
normal or PSE
acid
Future Internet Application Potentials for Smart
Agri-Food Logistics
Logistics Connectivity
Real-time Virtualization

22. Cloud Event Management System
Location A Location B
Virtual
Plant
Virtual
Location A
Virtual
Location B
Environ
ment
update
Plant
location
update
Environ
ment
update

23. Prototype Demonstration
1. Search and select
objects
2. Location of the
object
3. Environmental
conditions
4. Representative
picture of the
object
5. Historic trajectory
of environmental
conditions
6. Expected quality
trajectory
1.
3.
2.
4.
5.
6.
http://trackntrace-wur.rhcloud.com/fpp3.html

24. • Each logo/sign has
several criteria that has
to accomplish.
Smart Food Awareness: how?
• Product scanning
(RFID, barcode ...)
• Image recognition
(logos/signs)
• Consumer gets tailored
information of the
product and/or logo.
• Each product contains
information gathered
through all supply chain.
• Each consumer
defines his/her
shopping profile.

25. Snapshot of the prototype app
1. Create your consumer profile :
a. As an anonymous consumer
b. As a registered consumer
2. Scan a product in the
supermarket:
a. A consumer can scan a QR code
in order to request information
of interest.
b. Or take a picture of a logo/sign
on a product in order to know its
meaning and criteria.
3. Get the attributes of the
product according to consumer
interests and preferences
previously specified in his/her
consumer profile.

26. Multi-Point EPCIS and additional sources

27. More (detailed) information about pilots
• Most deliverables available at http://www.smartagrifood.eu/site-
downloads
• Conceptual prototypes and mock-ups are demonstrated at
http://www.smartagrifood.eu/pilots

28. FI-WARE
Expansion of
Use Cases
Call 3Call 2
FITMAN
XIFI
INFINITY
ENVIROFI
Call 1
CONCORD
20112010 2012 2013 2014 2015
Phase 3Phase 1 Phase 2
FI-CONTENT
USECASES
OUTSMART
SAFECITY
FINSENY
SMARTAGRIFOOD
INSTANT MOBILITY
FINEST
TF Extension and Usage
FI-STAR
FI-PPP Programme Architecture
Platform components
Platform
usage
Use case
scenarios
Capacity Building
Finesce
FI-CONTENT 2
FIspace
Use case
platforms

29. Future Internet
Business Collaboration
Networks in Agri-
Food, Transport &
Logistics
Sjaak Wolfert
Project Coordinator

30. End-2-End Visibility
Collaboration & Communication
High-Quality Customer Applications
New Services & Apps
Consultants
Forwarder
Production
Plants
Carriers
Ports
Customs
Banks
Insurances
Authorities
Consumers
Features
Machine-2-Machine Communication
Motivation and Impact
Agri-Food, Transport and Logistics:
• EU turnover: 1,500 billion €
• Efficiency: 148-220 billion € savings
• Sustainability: 26.5% of CO2 emissions
Future Internet
will facilitate:
■ … seamless cross-organizational
collaboration (information
exchange, communication, coordinatio
n of activities)
■ …unprecedented
transparency, visibility and
control of processes (using
Internet-connected sensors and IoT
devices)
■ …rapid, easy, low cost
development and deployment of
customized solutions (apps and
services)
■ …agile formation of business
networks and ecosystems (social
networks and app/service markets)

31. Project Details
• EU Seventh Framework Program (7FP)
– Future Internet Public Private Partnership programme (FI-PPP)
• Project type: Collaborative Project - Large-scale Integrated
Project (IP)
• Total budget: 20 M€
• EU funding: 13.5 M€
• Duration: April 2013 – April 2015 (FI-PPP phase II)
• Grant Agreement: 604123
• Project coordinators:
– Sjaak Wolfert, Wageningen UR, The Netherlands
– Rod Franklin, Kühne + Nagel, Switzerland
• Website: www.FIspace.eu

32. Project Consortium (29 partners)
ICT
providers:
Community
Builders:
System
Integrators:
End users:
Knowledge
Institutes:

33. FIspace platform High Level Architecture
Trial 1
Front-End
FIspace
Store
Real-time B2B
Collaboration
Core
System & Data Integration
Security, Privacy, and Trust Management
Operating Environment
DevelopmentToolkit
Trial 2
Trial 3
Trial 4
Trial 5
Trial 6
Trial 7
Trial 8
I2ND
IoT
IoC
IoS
S&T
GENERIC ENABLERS
DEVELOPMENT
TOOLKIT
Base Technologies
Validation

34. 1 4
3
5
2
6
8
7
Intelligent Perishable
Goods Logistics
Smart Distribution
and Consumption
Farming in the Cloud
Use Case Trial Experimentation Sites
1. Crop Protection
Information Sharing
2. Greenhouse Management
& Control
3. Fish Distribution and (Re-)
Planning
4. Fresh Fruit and Vegetables
Quality Assurance
5. Flowers and Plants Supply
Chain Monitoring
6. Meat Information
Provenance
7. Import and Export of
Consumer Goods
8. Tailored Information for
Consumers

35. Associated partners
• Borborema Group (Brasil)
• Centre of Excellence in Farm Business Management (New Zealand)
• China Telecom Corporation Limited Beijing Research Institute (China)
• EDEKA (Germany)
• Eurofins GmbH (Germany)
• European Retail Academy
• Future Logistics Living Lab (Australia)
• Global G.A.P. c/o FoodPlus GmbH
• JOHN DEERE GmbH & Co. KG European Technology Innovation Center
• ORGAINVENT (Germany)
• Pardalis (USA)
• Sebrea Minas Gerais (Brasil)
• Union Fleurs aisbl
• Westfleisch eG (Germany)

36. Supporting partners
• Agroconnect
• Tuinbouw Digitaal/Greenport Digital
Community
• Centre for Agroecology and Food
Security. Coventry University (UK)
• Geomations SA
• Koninklijke Maatschap
Wilhelminapolder
• PASEGES
• GreenHouse in Nafpaktos
• Maatschap Hamster
• Maatschap Wage
• Nursery Greenhouse in east Peloponese
• ZLTO
• Koc Holding
• Tupras
• Gaia association
• Yasad
• Universiy of Pireaus Research
Centre / TNS Living Lab
• NICTA
• TUBISAD
• ITA Aragon
• Ministry of Rural development and
food
• Malaga city

37. Thank you for your attention
sjaak.wolfert@wur.nl
www.FIspace.eu