More and more international operating companies are facing the challenge to manage websites in numerous countries and languages simultaneously. The main goal of successful global search engine optimization is to rank the right website version in the various search engines of the world for your international audience. This panel shows the most important factors to set your geo-targeting right. What is the right domain strategy? How do I deal with the global languages, which are spoken in several countries, or multilingual countries? How to avoid duplicate content? What about other search engines besides Google? This session provides solutions to these and many other questions regarding international SEO.

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SEO FOR INTERNATIONAL AND
MULTILINGUAL WEBSITES
Cologne, 11th September 2014
AUGBURG XX.XX.201X
Kundenlogo
transparent

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AUGBURG XX.XX.201X
Driving Digital Performance
Copyright © 2014, explido GmbH & Co. KG, All rights reserved.
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ABOUT ME
Siwen Zhang
Director SEO
 Studies: International Business Administration
 5 years at explido
 Focus: Strategy Development, International SEO
siwen.zhang@explido.de
de.linkedin.com/pub/siwen-zhang/66/1b2/81a
twitter.com/siwen_zhang
Driving Digital Performance
» 147 Mio.
Media Spend, No. 1 Google Partner
2.200
Employees worldwide
Part of the
65
Offices worldwide

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AUGBURG XX.XX.201X
Driving Digital Performance
Copyright © 2014, explido GmbH & Co. KG, All rights reserved.
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INTERNATIONAL SEARCH ENGINE MARKET
Dominance of Google
Local Search Engines
...

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THE ESSENCE OF INTERNATIONAL SEO -
GEO - TARGETING
Showing your international audience and customers the website you want
them to see.
AUGBURG XX.XX.201X
Source: Fotolia/koya979
Copyright © 2014, explido GmbH & Co. KG, All rights reserved.

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AUGBURG XX.XX.201X
Source: Fotolia/Coloures-pic
DOMAIN STRATEGY
 Language Versions
 gTLD
 ccTLD
Copyright © 2014, explido GmbH & Co. KG, All rights reserved.

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AUGBURG XX.XX.201X
Source: Fotolia/Rawpixel
COUNTRY SPECIFIC KEYWORD AND
CONTENT STRATEGY
 Language Targeting
 Wording
 Local References
Copyright © 2014, explido GmbH & Co. KG, All rights reserved.

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AUGBURG XX.XX.201X
Source: Fotolia/Julien Eichinger
BACKLINKS & SOCIAL ACTIVITIES
 Link Origin
 Local Platforms
Copyright © 2014, explido GmbH & Co. KG, All rights reserved.

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MANAGEMENT OF INTERNATIONAL SEO
PROJECTS
AUGBURG XX.XX.201X
Source: Fotolia/Sergej Khackimullin
 Standardization
 Communication
 Sharing
Copyright © 2014, explido GmbH & Co. KG, All rights reserved.

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THANK YOU!
Siwen Zhang
Director SEO
siwen.zhang@explido.de
twitter.com/siwen_zhang
AUGBURG XX.XX.201X