This covers the basics of beginning a search engine optimization campaign for a website. Starting at keyword research to help find your market; architecture, content, and links are the essence of building a search-friendly website.

1. Matt Bailey, President SiteLogic [email_address]

2. Keyword Research

3. Top Secret Ranking Algorithm

6. Why Accessibility? Search Engine Search Engine

16. HammerTime, inc.

17. Multi-Layer Fibrous Impact Fastener

18. Nail

22. Courtesy: Joe Kraus, JotSpot, http://www.longtail.com

23. Referrals per keyword Top 30 terms referred: 2,916 visitors Keyword Phrases Children’s music publisher Next 4,640 unique terms referred: 8,366 visitors

24. Keyword Phrases Referrals per keyword Children’s music publisher Most sales generated from these key phrases . . .

28. Digital camera Megapixels Fuji? Sony? Battery Life Price Size MP3 Player Ipod Flash Drive? Cost Gigs

32. 60 Characters

34. Rubber Band Powered Hover Craft

36. <a href=“ link.html ”>keyword anchor text</a> keyword anchor text

37. Engagement for Content Based Site (conversions = subscriptions)

38. Engagement for The Lactivist

45. ParamountZone.com

47. www.slideshare.net/sitelogic www.SiteLogicMarketing.com/blog Today’s Presentation:

48. Matt Bailey, CEO SiteLogic [email_address]