James Whatley
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James Whatley, director of engagement strategy at 1000 heads, talks about the future of social media and what it means for businesses.
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James Whatley
- 1. The Future of Social Media James Whatley Simply Zesty Winter Camp December 2 nd 2009
- 2. What is the Future of Social Media?
- 3. Where are we now? Globally c. 1.5 billion people with PC and mobile Internet access 90% of Internet users interacting within 500,000,000+ social media sources In 3 years it is predicted that 70% of online content will be user generated
- 5. What the F*** is Social Media? One Year On
- 6. Go read Chris Brogan. http://chrisbrogan.com
- 7. Something to remember: “ A trusted referral from a non-branded, independent entity is more powerful than any amount of advertising, marketing or PR” - Blake Chandlee, M.D. Facebook Europe
- 8. So that’s the basics...
- 9. Where next?
- 10. A Tale of Two Theatre Companies
- 12. Burlesque-esque / Theatre Delicatessen
- 14. Formed in 2008 Organised by a group committed, well-connected friends Well funded Above all… Realistic
- 15. Free advice for friends, of course… “ Know your audience, enlist your advocates and above all, start as soon as possible…” - James Whatley, June 2008
- 16. They took it seriously, they took the time to understand, they kept ‘checking the weather’ and also, cash-wise, they spent very little money indeed for a bumper return.
- 17. Formed in 2008 Organised by a group committed, well-connected collection of people Not funded Above all… Over-ambitious?
- 18. Free advice for friends, of course… “ Know your audience, enlist your advocates and above all, start as soon as possible…” - James Whatley, June 2008
- 19. December 10 th , 2008
- 20. December 10 th , 2008 Dear James, I know we haven’t spoken for a while but I remembered you talking to us about Twitter back in the summer and well… … we’ve realised we might need to do a massive push on marketing via the web… … so, I'm wondering if you'd be up volunteering your services, and help us develop a clever strategy for "going viral”? Let me know, TD.
- 21. shiver
- 22. If you look across 2009 there are some real business success stories that used social media to their fullest. Note: Business success stories. Not social media success stories.
- 23. Remember, the future is about building on what we already know and making it better. In 2010, everyone will be adding social media elements to their digital planning.
- 24. The winners will be those that understand that social media isn’t just PR, Marketing or Digital. It’s about telling a human story from the start.
- 25. With Burlesque-esque, everyone contributed to the blog. The actors, lighting designers, costume designers, director, actors… The list goes on.
- 26. How does this matter to you?
- 27. 1) Who are your Rockstars?
- 28. 2) Where do they work?
- 29. 3) Where else can Social Media help?
- 30. 3) Where else can Social Media help? RnD? Customer Care? B2B Comms? What are the SMT doing?
- 31. 4) Set clear goals
- 32. 5) Don’t expect overnight results
- 33. Burlesque-esque / Theatre Delicatessen
- 35. Thank you! James Whatley @whatleydude Director of Engagement Strategy www.1000heads.com December 2 nd 2009