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Copyright © 2014 Simply XML, LLC. All rights reserved. www.simplyxml.com 
@SimplyXML @LavaCon 
Teaching Old Dogs New Tricks: How to Move Your Word Authors to XML 
Speaker: Doug Gorman
Copyright © 2014 Simply XML, LLC. All rights reserved. www.simplyxml.com 
Old Dogs CAN Learn New Tricks 
…to this 
Need your Word Authors writing in XML? 
We’ll show you how to go from this…
Copyright © 2014 Simply XML, LLC. All rights reserved. www.simplyxml.com 
The Big Ideas 
1.Assess the Situation 
2.Unleashed 
3.Dachshunds vs. Great Danes 
4.It’s a Dog’s World 
5.One Trick at a Time 
6.Working with a Dog Whisperer 
7.Give the Dog a Bone
Copyright © 2014 Simply XML, LLC. All rights reserved. www.simplyxml.com 
Assess the Situation 
Do you have little problems 
What’s driving the need for change? 
It’s not just about Tech Pubs! 
Mistakes 
Inefficiency 
Out of Date Content 
Poor User Experience 
Compliance Issues 
Out of Date Brand 
or BIG problems?
Copyright © 2014 Simply XML, LLC. All rights reserved. www.simplyxml.com 
Assess the Situation 
Are your problems related to: 
Get to the bottom of it! 
•Diverse Audiences 
•Poor Grammar 
•Translation Issues 
•Bad structure 
•Legacy conversion Issues 
•Duplication 
•Inconsistency 
•Internal Silos 
You can’t get help until you have know the cause and a solution.
Copyright © 2014 Simply XML, LLC. All rights reserved. www.simplyxml.com 
Bad Dog -- MS Word 
I change the font size to make Word Heading Styles look the same.
Copyright © 2014 Simply XML, LLC. All rights reserved. www.simplyxml.com 
Bad Dog -- MS Word 
I am really quite creative and talented with my desktop publishing.
Copyright © 2014 Simply XML, LLC. All rights reserved. www.simplyxml.com 
Bad Dog -- MS Word 
The tables I create are far superior to everyone else’s.
Copyright © 2014 Simply XML, LLC. All rights reserved. www.simplyxml.com 
Bad Dog -- MS Word 
I like Word because it can do anything.
Copyright © 2014 Simply XML, LLC. All rights reserved. www.simplyxml.com 
Bad Dog -- MS Word 
I really like how my documents look in Helvetica Font.
Copyright © 2014 Simply XML, LLC. All rights reserved. www.simplyxml.com 
Bad Dog -- MS Word 
I’m a professional writer and no one is going to tell me how to write.
Copyright © 2014 Simply XML, LLC. All rights reserved. www.simplyxml.com 
Bad Dog -- MS Word 
You can’t play with me unless you are sophisticated and perfect
Copyright © 2014 Simply XML, LLC. All rights reserved. www.simplyxml.com 
Unleashed 
Move to Structured Content 
•Easy to read 
•Chunked for comprehension and reuse 
•Tagged for search and reuse 
•Fits to a standard 
•Controlled publishing
Copyright © 2014 Simply XML, LLC. All rights reserved. www.simplyxml.com 
Dachshunds vs. Great Danes 
Know your teams 
Audience, products, templates, workflows, metadata, publishing, and more. 
Evaluate the different options and decide which is the best.
Copyright © 2014 Simply XML, LLC. All rights reserved. www.simplyxml.com 
So, where do your dogs sleep? 
It’s a Dog’s World 
Choose one 
(and be honest!)
Copyright © 2014 Simply XML, LLC. All rights reserved. www.simplyxml.com 
Considerations 
•Real Needs 
•Authority 
•Authoring tools 
•Repository 
•Training 
•Language 
•Workflow 
•Publishing 
It’s a Dog’s World
Copyright © 2014 Simply XML, LLC. All rights reserved. www.simplyxml.com 
•Reader access and comprehension 
•Chaos to control 
•Word and XML 
•Reuse 
•Flexible publishing 
•Modern processes for all 
It’s a Dog’s World 
Word to XML
Copyright © 2014 Simply XML, LLC. All rights reserved. www.simplyxml.com 
One Trick at a Time 
Information Architecture 
•Keep it general, not specialized 
•Responsibility by Manual? Product? Department? 
•Topics can be rearranged to make a variety of published products 
•Top down or bottom up
Copyright © 2014 Simply XML, LLC. All rights reserved. www.simplyxml.com 
More Tricks 
Content Reuse 
•Topics/components 
•Templates 
•Fragments 
•Tables
Copyright © 2014 Simply XML, LLC. All rights reserved. www.simplyxml.com 
More Tricks 
•Keep it 
•Fix it 
•Toss it 
•Convert it 
Legacy Content
Copyright © 2014 Simply XML, LLC. All rights reserved. www.simplyxml.com 
Working with a Dog Whisperer 
Work with a professional – don’t go it alone. 
Learn from the experience of those who have traveled this path before.
Copyright © 2014 Simply XML, LLC. All rights reserved. www.simplyxml.com 
Give the Dog a Bone 
Don’t forget the treats! 
•Plan for pit stops: Start with a small pilot, then one department… 
•Discipline 
•Keep It Simple, Smart-person
Copyright © 2014 Simply XML, LLC. All rights reserved. www.simplyxml.com 
Life in the Dog Park… 
will be great! 
Give the Dog a Bone
Copyright © 2014 Simply XML, LLC. All rights reserved. www.simplyxml.com 
Thank You! 
Woof Woof! Bow Wow! 
Any questions?

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Teaching Old Dogs New Tricks: How to Move Your Word Authors to XML

  • 1. Copyright © 2014 Simply XML, LLC. All rights reserved. www.simplyxml.com @SimplyXML @LavaCon Teaching Old Dogs New Tricks: How to Move Your Word Authors to XML Speaker: Doug Gorman
  • 2. Copyright © 2014 Simply XML, LLC. All rights reserved. www.simplyxml.com Old Dogs CAN Learn New Tricks …to this Need your Word Authors writing in XML? We’ll show you how to go from this…
  • 3. Copyright © 2014 Simply XML, LLC. All rights reserved. www.simplyxml.com The Big Ideas 1.Assess the Situation 2.Unleashed 3.Dachshunds vs. Great Danes 4.It’s a Dog’s World 5.One Trick at a Time 6.Working with a Dog Whisperer 7.Give the Dog a Bone
  • 4. Copyright © 2014 Simply XML, LLC. All rights reserved. www.simplyxml.com Assess the Situation Do you have little problems What’s driving the need for change? It’s not just about Tech Pubs! Mistakes Inefficiency Out of Date Content Poor User Experience Compliance Issues Out of Date Brand or BIG problems?
  • 5. Copyright © 2014 Simply XML, LLC. All rights reserved. www.simplyxml.com Assess the Situation Are your problems related to: Get to the bottom of it! •Diverse Audiences •Poor Grammar •Translation Issues •Bad structure •Legacy conversion Issues •Duplication •Inconsistency •Internal Silos You can’t get help until you have know the cause and a solution.
  • 6. Copyright © 2014 Simply XML, LLC. All rights reserved. www.simplyxml.com Bad Dog -- MS Word I change the font size to make Word Heading Styles look the same.
  • 7. Copyright © 2014 Simply XML, LLC. All rights reserved. www.simplyxml.com Bad Dog -- MS Word I am really quite creative and talented with my desktop publishing.
  • 8. Copyright © 2014 Simply XML, LLC. All rights reserved. www.simplyxml.com Bad Dog -- MS Word The tables I create are far superior to everyone else’s.
  • 9. Copyright © 2014 Simply XML, LLC. All rights reserved. www.simplyxml.com Bad Dog -- MS Word I like Word because it can do anything.
  • 10. Copyright © 2014 Simply XML, LLC. All rights reserved. www.simplyxml.com Bad Dog -- MS Word I really like how my documents look in Helvetica Font.
  • 11. Copyright © 2014 Simply XML, LLC. All rights reserved. www.simplyxml.com Bad Dog -- MS Word I’m a professional writer and no one is going to tell me how to write.
  • 12. Copyright © 2014 Simply XML, LLC. All rights reserved. www.simplyxml.com Bad Dog -- MS Word You can’t play with me unless you are sophisticated and perfect
  • 13. Copyright © 2014 Simply XML, LLC. All rights reserved. www.simplyxml.com Unleashed Move to Structured Content •Easy to read •Chunked for comprehension and reuse •Tagged for search and reuse •Fits to a standard •Controlled publishing
  • 14. Copyright © 2014 Simply XML, LLC. All rights reserved. www.simplyxml.com Dachshunds vs. Great Danes Know your teams Audience, products, templates, workflows, metadata, publishing, and more. Evaluate the different options and decide which is the best.
  • 15. Copyright © 2014 Simply XML, LLC. All rights reserved. www.simplyxml.com So, where do your dogs sleep? It’s a Dog’s World Choose one (and be honest!)
  • 16. Copyright © 2014 Simply XML, LLC. All rights reserved. www.simplyxml.com Considerations •Real Needs •Authority •Authoring tools •Repository •Training •Language •Workflow •Publishing It’s a Dog’s World
  • 17. Copyright © 2014 Simply XML, LLC. All rights reserved. www.simplyxml.com •Reader access and comprehension •Chaos to control •Word and XML •Reuse •Flexible publishing •Modern processes for all It’s a Dog’s World Word to XML
  • 18. Copyright © 2014 Simply XML, LLC. All rights reserved. www.simplyxml.com One Trick at a Time Information Architecture •Keep it general, not specialized •Responsibility by Manual? Product? Department? •Topics can be rearranged to make a variety of published products •Top down or bottom up
  • 19. Copyright © 2014 Simply XML, LLC. All rights reserved. www.simplyxml.com More Tricks Content Reuse •Topics/components •Templates •Fragments •Tables
  • 20. Copyright © 2014 Simply XML, LLC. All rights reserved. www.simplyxml.com More Tricks •Keep it •Fix it •Toss it •Convert it Legacy Content
  • 21. Copyright © 2014 Simply XML, LLC. All rights reserved. www.simplyxml.com Working with a Dog Whisperer Work with a professional – don’t go it alone. Learn from the experience of those who have traveled this path before.
  • 22. Copyright © 2014 Simply XML, LLC. All rights reserved. www.simplyxml.com Give the Dog a Bone Don’t forget the treats! •Plan for pit stops: Start with a small pilot, then one department… •Discipline •Keep It Simple, Smart-person
  • 23. Copyright © 2014 Simply XML, LLC. All rights reserved. www.simplyxml.com Life in the Dog Park… will be great! Give the Dog a Bone
  • 24. Copyright © 2014 Simply XML, LLC. All rights reserved. www.simplyxml.com Thank You! Woof Woof! Bow Wow! Any questions?