TITLE
Teaching Old Dogs New Tricks: How to Move Your Word Authors to XML
Do you need your Word authors writing in structured XML? Old dogs can learn new tricks! This session provides a fun but helpful take on a serious topic.
Here are some of Doug Gorman’s big ideas:
Assess the situation and know what to look for: Do you have little problems or big problems? You can’t move forward until you know the basic information.
Leashes—and the importance of structured content.
It’s a dog’s world: Set your authors up for success by using their familiar environment.
Dachshunds vs. Great Danes: Know your users. Evaluate the different options and decide which is the best fit for your team.
Start with one trick—and get value immediately.
Working with a dog whisperer: Learn from the experience of those who have traveled this path before.
Give a dog a bone: Keeping your team motivated and other key tips.
ABOUT THE AUTHOR/PRESENTER
Doug is the CEO of Simply XML. He brings years of relevant information industry experience to Simply XML and its customers. Throughout his career, Doug has found that honesty, hard work, and good communication lead to financial rewards and satisfaction for all who are involved. Simply XML’s philosophy underlies our services offering because it works.
Doug has worked directly and indirectly for some of the world’s leading technology companies. He sees XML as the enabling architecture to make content management, single source publishing, and multichannel publishing ubiquitous.
Doug has been instrumental in implementing technology and the related change management initiatives at large companies around the globe. He was responsible for major implementations at organizations as large and diverse as Marathon Oil, NSA, Abbott Labs, Nestle, the Department of Veteran’s Affairs, Bank of America, and Dow Chemical.