How to Leverage Social Media to Build your Brand and Audience. Talk at TBD-Italy 2014, Rimini October 11th, 2014, by Simon Falvo - Wild About Travel

1. How to
leverage
social media
to build
your brand + audience
Simon Falvo - TBDI: Rimini, October 11th, 2014

2. “Social media spark a revelation that we,
the people, have a voice, and through the
democratization of content and ideas we
can once again unite around common
passions, inspire movements, and ignite
change.”
- BRIAN SOLIS
Simon Falvo - TBDI: Rimini, October 11th, 2014

3. }
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SOCIAL MEDIA
BRAND BUILDING
AWARENESS
REPUTATION
FIDELIZATION
and
01:
02:
03:
RELATIONSHIPS
Simon Falvo - TBDI: Rimini, October 11th, 2014

4. What
SOCIAL not MEDIA
are
Your ti ps & tri cks to applying m akeup with a pro touch.
Advertising Billboard me me me ...
Simon Falvo - TBDI: Rimini, October 11th, 2014

5. WHAT
SOCIAL MEDIA
SHARING
ARE
RELATIONSHIPS
INTERACTIONS
CONVERSATIONS
TRUST
LOYALTY
Simon Falvo - TBDI: Rimini, October 11th, 2014

6. Same
Platfoornm alls?
CONTENT
Simon Falvo - TBDI: Rimini, October 11th, 2014

7. }
BEST RESULTS
require more
Effort
Simon Falvo - TBDI: Rimini, October 11th, 2014

8. Not all
are made equal
SOCIALMEDIA
Simon Falvo - TBDI: Rimini, October 11th, 2014

9. Take the best
from
each platform
Simon Falvo - TBDI: Rimini, October 11th, 2014

10. SCHEDULING
HOOTSUITE
TWEETDECK
BUFFER
Simon Falvo - TBDI: Rimini, October 11th, 2014

11. FACEBOOK
Brand >>> Page (no personal profile)
Overcrowded, Limited control on stream
Targeted advertising (page and/or posts) >>>
Good results with limited investment >>> Great
analytics
Mobile users steadily increasing but
mobile/tablet app still not great
Simon Falvo - TBDI: Rimini, October 11th, 2014

12. TWITTER
Search engine
Easy categorization and tracking
Great for real-time conversations
Chats are a good way to boost followers
Images getting more and more important
Simon Falvo - TBDI: Rimini, October 11th, 2014

13. GOOGLE+
Good for SEO, although killing authorship reduced
potential and traffic
More sophisticated audience >>> Share your best content
Great search engine, some very active communities
Perfect to showcase photography and to share
knowledge
Simon Falvo - TBDI: Rimini, October 11th, 2014

14. INSTAGRAM/PINTEREST
Visual and easy
Integration with Facebook/blog
Use IFTT (If This Then That) to display Instagram
pics on Twitter
Instagram >>> Strong communities
Pinterest >>> Call-to-action and Conversions
Simon Falvo - TBDI: Rimini, October 11th, 2014

15. There's no
magic
formula or recipe
Simon Falvo - TBDI: Rimini, October 11th, 2014

16. EXPERIMENT
Analyze
Have fun
Simon Falvo - TBDI: Rimini, October 11th, 2014

17. [ SOCIAL
MEDIA
is a
Tool
Behaviour
[
]
SOCIAL ] is a
Simon Falvo - TBDI: Rimini, October 11th, 2014

18. Thank You!
simon falvo | wild about travel
simon.falvo@gmail.com
Simon Falvo - TBDI: Rimini, October 11th, 2014