- edX is an online learning platform founded by Harvard University in 2012 that offers MOOCs from top universities worldwide for free. It generates revenue from course fees and uses marketing strategies like newspaper ads, educational websites and journals. - OLX is a free online classifieds site where users can buy and sell items. It makes money from promoted listings and online ads. It has a large market opportunity and competes with sites like Quickr and Click.in. - Ola is a mobile app for transportation services in India. It generates commissions from rides and ads. It offers a safe, cashless service for travelers and competes with Uber and other cab services.

1. E- BUSINESS MODELS
PREPARED BY :
SOORAJ K
JIBIN
RAIHANATH
AKHILA THOMAS

2. EDX
BUSINESS MODELedX

3. “Quality education for everyone, everywhere”
Founded by Harvard University in
2012.it is an online learning destination and MOOC
provider, offer high quality courses from the best
universities in the world .
INTRODUCTION

4. Value Proposition
It is an source platform that powers edx courses and it
is freely available. It is useful for educators and
technologists. Each sequence is comprised of short
videos and interested lecture classes.
students can post their comments and opinion also
about the classes.

5. REVENUE
The source of revenue for edx is from the users
course fees. And cost will varies depending on the
courses.

6. MARKETING
 Newspaper advertisement
 Educational Magazines
 Educational websites
 Journals

7. Market opportunity
 Consumer side
less cost courses
 Vendor side
verity of courses
advertisement

8. Market strategy
 They are offering free online traditional model
classes include an online interactive component.
 Offer some courses at free of cost also.

9. Management Team
 CEO - Anant Agarwal
 Vice President - Lain Kennady
 Vice President of communication - Sasha Norkin
 Board Of Directors
Alan M Garber
Martin A schemet
Geff Bussggang
Katherine Lapp

10. Competitive environment
 Low price
 Reliability
 Product mix
 Some competitors are,
Stanford online
Canvas network
University of the people
Code.org
Code HS etc…

11. OLX.in
BUSINESS MODEL

12. INTRODUCTION
 OLX has quickly become a household name in emerging markets.
 OLX has reached a milestone that puts it in the same category of
Instagram, Facebook Messenger, and Snapchat: 200 million monthly
active users.
 Founded in 2006, the company has grown to 1,200 employees and
operates in 150 countries.
 With over 11 billion page views, 30 million listings, and 10 million
transactions per month, it is the largest marketplace in India, Poland,
and, Brazil.
 OLX is free to use and makes money selling promoted listings to
users.

13. BUSINESS MODEL
Value Proposition : OLX.in is a free local classifieds site.
 Sell anything from used cars to mobiles, furniture, laptops, clothing and more. Submit ads
for free and without creating an account.
 If you want to buy something - here you will find interesting items, cheaper than in the
store.
 Start buying and selling in the most easy way on OLX.in.
Revenue Model :
 Online Advertising:
This is one of the major source of revenue for OLX, Quickr and other websites. You will
see that all of their product listing pages will have advertisements running next to them.
 Promoted / Paid / Premium Classifieds:
If any of the seller pays OLX money, it will put that seller's product listing above others

14. Market Opportunity
In the early years of online classifieds, verticals such as jobs and matrimonial helped the
transition of consumers from newspapers to online. However, now consumers are moving to
horizontal classified platforms that address their multiple needs much faster at a single place.
 This again offers a huge opportunity for a horizontal classifieds platform like Olx that helps
the consumer in all these things
 There is a continuous growth in the online classifieds industry and online classifieds
business is the best business idea to start earning money.
Competitive Environment
 1.Quickr
 2.Click.in

15. Marketing Strategy
 Since the launch of its first television ad 3.5 years ago, the traffic of olx.in has grown 150
times, the company claims.
 To promote the brand, the company has been using offline advertising media like road side
banners and partnering with cricket teams in IPL.
 Since in the initial days, internet penetration was low in India, the company decided to use
TV’s massive reach to educate prospective consumers and help in creation of the market.
 The company has been using social media to remain in regular touch with social media
consumers
 OLX is available to users who don’t have access to laptops, broadband & PCs.
Competitive Advantage
 A sharp focus on C2C commerce helps OLX India achieve pole position.
 OLX created the consumer-to-consumer (C2C) selling market segment in India that didn’t exist earlier.
 Personal used goods comprising mobiles, computers, electronics, furniture, general household goods, cars
and bikes are the top categories on OLX.in, comprising 70% of the new ads being listed and 92% of sellers
in these categories being individuals.

16. ORGANISATIONAL STRUCTURE
AND MANAGEMENT TEAM
MANAGEMENT TEAM
SALES AND TRADING MANAGER
QUALITY AND SYSTEMS MANAGER
SUPPLY CHAIN MANAGER
SALES MANAGER
ACCOUNTS MANAGER
TECHNICAL MANAGER
TOOLING MANAGER
etc
FOUNDER : FABRICE GRINDA , ALEC
OXENFORD

17. PRICELINE.COMBUSINESS MODEL

18.  A Commercial website that helps users find discount rates
for travel related purchase such as Airline tickets and hotel
stays.
 Founded : 1997
 Headquarters : Norwalk, United states
 Key people: Brett Keller (Chief executive officer)
INTRODUCTION

19. Value proposition
 Low cost with some additional conditions.
 You state what you are willing to pay for a room in an location,
 Priceline returns a list of ranked by stars, takes your money and
 then you find out what you got.
Revenue model
 Gain between the offer price and the vendor price.

20. Market Opportunity
 Budget concern
 Rapid growth in Demand
Competitive Environment
 Price-war
 High revenue
 Attractive

21. Competitive Advantages
Lower price
Fast response & standard
Product mix

22.  Glenn D. Fogel : Chief Executive Officer and President
 Jeffery H. Boyd : Executive Chairman of the Board
 Daniel J. Finnegan : Chief Financial Officer and Chief
Accounting Officer
 Peter J. Millones : Jr.Executive Vice President, General
Counsel and Corporate Secretary
Management Team

23. OLABUSINESS MODEL

24. • ANI Technologies Pvt Ltd. is the name of the company under
which Ola App operates. It is an mobile app for personal
transportation in India.
• OLA started as an online cab aggregators in Mumbai , now
based out of Bangalore and is among the fastest growing
businesses in India.
• It was founded on 3 Dec 2010 by Bhavish Aggarwal and
Ankit Bhati .
• By 2014, the company has expanded to a network of more
than 200000 cars across 85 cities.
• In Nov 2014, OLA expanded to incorporate autos on-trail
basis in Bengaluru.
INTRODUCTION

25. Value Proposition
 Safety rides on accurate time with advance booking
scheduling.
 cashless rides.
 Families to travel together at some place for some time.
 For office going people can share a cab using OLA
sharing cab option.
 Anyone who wants to travel within city limits at comfort.

26. Revenue Model
 Sales commissions i.e ride based commission.
 Small fee to taxi drivers to access technology platform.
 In cab advertisements.
 More commission on peak time and season time
 Commission for deliverables like grocery, courier etc.

27. Market opportunities
 Ola provide different type of cab service ranging from economic to
luxury travel. The cabs are reserved through a web browser or a
mobile app.
 This cab Service supports both cash and cashless payment options
with Ola money.
 It claims to clock an average of more than 150000 bookings per day
and commands 60 percent of the market share in India.

28. Competitive Environment
Following are the major competitors of Ola cabs:-
 Redbus.in
 Meru cabs
 Taxiforsure
 Uber

29. Market Strategies
 Only app services.
 Partnership with private taxi owners, hence low investment.
 Variable benefits for drivers of OLA.
 Workers with leading financial institutions that provide loans
to help prospective drivers buy their cars outright.
 offers training to ensure drivers are equipped to deliver a
quality and safe experience for passengers.
 Offer three different tiers of car service to suit different
budget: luxury, mid range, and Ola mini range

30. Management Team
 Bhavish Aggarwal :- Co-Founder and CEO
 Ankit Bhati :- Co-Founder and CTO
 Anand Subramanian:- Director – marketing communications
 Pranay Jivrajka :- Founding partner
 Rajiv Bansal :- CFO
 Vishal Kaul :-COO
 Vijayaraghavan Amirisetty:-Directing of engineering
 Srikanishka Vadakattu :-product management

31. BYJUS APP
BUSINESS MODEL

32. INTRODUCTION
Byju’s Learning App founded by Mr. Byju Raveendran will help
the students to
 Learn with engaging Videos from India’s best teachers
 Practice to perfection with chapter-wise tests with feedback and
analysis
 Master concepts through customized adaptive learning modules
which will make you even better
 Challenge your peers over Quizzo (India's Largest Math & Science
Quiz App)
 Compete nationally with the National School Challenge
 Analyze with real time progress updates, in-depth solutions,
feedback & recommendations

33. BUSINESS MODEL
Value Proposition
 Byjus learning app is exclusively designed for students who dreams about
scoring more marks but whose mind never give space to take a book and read,
who sleeps in the class during boring lectures
 who wants to visualize what they are learning, who wants to learn on the go
 who wants to understand the concept better than their school subject teachers
and who wants to be successful in academics.
Revenue Model
 They makes aggressive growth plans.
 They launched TV ad campaigns when the mobile app was not even a
month old.
 They are very strategic and numbers-driven

34. Market Opportunity
 High costs, low digital connectivity, offline tutoring classes
promise engineering or medical seat, and mom and pop tuition
classes — the edtech startups have an entire education
ecosystem to disrupt.
 There are many loose ends that they will have to tie up before a
true picture of their impact is visible. For now, startups like
Byju’s are just testing the waters.
Competitors
 Review Adda, Verl invest, Oracle Cooperation, Cisco
Cooperation
Competitive Advantage
 Simple sessions with improved animations of images.
 Advertisements with children.
 No classroom appearances

35. MANAGEMENT TEAM
Founder and CEO : Byju Raveendran
Marketing Strategy
Media Advertisement timings and channels.

36. THANK YOU