Discover in this deck an overview of communication tips, somes interesting stories and get ideas for communication practices. Want to attend our next webinar? Become a Shiftup Explorer: https://shiftup.work/product/explorer-agility-innovation-qualification-program/

1. Jurgen Appelo
@jurgenappelo
Communication
Storytelling, advocacy, stakeholder management
Wednesday 21 October 2020, 18:00 CEST

2. At the end of this session, you will…
Have an overview of communication tips
Have heard some interesting stories
Get ideas for communication practices

3. Some basics of good communication
A few communication tips
A few communication practices
Wrapping up
Communication

4. We spend 40% of our time motivating
and persuading others.
Photo by Priscilla Du Preez on Unsplash

5. The elephant and the rider
Photo by C Rayban on Unsplash
Reason is rarely in
control of emotion.
Address the feelings,
not (just) the facts.

6. Stakeholder Management
Customers
Users
Shareholders
Employees
Suppliers
Society
A successful business thrives when it successfully
discovers and satisfies the needs of all stakeholders.
Partners Competitors

7. How did you reflect on what you
learned so far? How did you evaluate
how to improve your systems? (For
example, with Agile Retrospectives
and Value Stream Mapping)
How did you check how people
respond to your releases? How did
you validate the experiments? (For
example, with Customer Demos, A/B
Testing, or Journey Mapping)
How did you build prototypes for
possible solutions? How did you prepare
iterative releases for experiments?
(For example, with
Minimum Viable Products)
How did you come up with ideas to
address the problems? How did you
brainstorm about solutions? (For
example, with a Value Proposition Canvas
and Lean Experiments)
How did you choose which domain to
focus on? How did you decide what is
in-scope versus out-of-scope? (For
example, with Ikigai or with a Business
Model Canvas)
How did you work to understand people’s
experiences? How did you try to uncover
their needs and feelings? (For example,
with Ethnography or Empathy Maps)
How did you work on a cohesive picture
of needs and feelings? How did you
clarify people’s problems? (For example,
with Lean Personas and their Jobs To Be
Done)

8. Aim for rich and
mixed channels of
communication
http://agilemodeling.com/essays/communication.htm

9. Gemba Walk
Photo by Proxyclick Visitor Management System on Unsplash
Go and see the actual
place where people
do their work.
現場

10. Seek to Understand Before
Being Understood
Photo by Free To Use Sounds on Unsplash

11. The basics of good communication
Communication tips
Communication practices
Wrapping up
Communication

12. Photo by Jack Cohen on Unsplash
Tell Stories!

13. Visualize Your Ideas
The most effective
communication:
face-to-face at a
whiteboard.

14. Make Your Message Simple
https://www.ted.com/talks/bill_gates_mosquitos_malaria_and_education

15. Photo by Felix Koutchinski on Unsplash
Stand out!
Be remarkable

16. Use metaphors

17. Share the Smell of Success
Photo by bruce mars on Unsplash
Find the
social proof

18. Be One of Them
Photo by Chan on Unsplash
Use strategic mimicry

19. Photo by Patrick Tomasso on Unsplash
Chunk Chunk ChunkChunk
Chunk Chunk ChunkChunk
People have short attention spans.
Cut things up in chunks.
Chunk
Chunk

20. Photo by Serhat Beyazkaya on Unsplash
Repeat,
repeat,
repeat,
repeat,
repeat,
repeat,
repeat
“People only hear it
first when you tell it
for the seventh time.”

21. The basics of good communication
Communication tips
Communication practices
Wrapping up
Communication

22. Radical Candor
Great team
members give
feedback directly
and personally.
https://www.goodreads.com/book/show/29939161-radical-candor

23. Kim Scott
https://www.goodreads.com/book/show/29939161-radical-candor
For every piece of subpar work
you accept, for every missed
deadline you let slip, you begin
to feel resentment and then
anger. You no longer just think
the work is bad: you think the
person is bad.
- Kim Scott

24. Photo by bantersnaps on Unsplash
Town Hall / All-Hands Meetings

25. Photo by Stephen Phillips - Hostreviews.co.uk on Unsplash
Daily / Weekly Update

26. The basics of good communication
Communication tips
Communication practices
Wrapping up
Communication

27. https://medium.com/graphicfacilitation/how-visual-thinking-can-make-you-a-better-agile-coach-baae57d9de6b
https://www.slideshare.net/powerfulpoint/pixar-22rulestophenomenalstorytellingpowerfulpointslideshare
https://www.slideshare.net/garr/brain-rules-for-presenters
https://www.slideshare.net/HubSpot/what-would-steve-do-10-lessons-from-the-worlds-most-captivating-presenters
https://www.wired.com/story/google-shakes-up-its-tgif-and-ends-its-culture-of-openness/
https://medium.com/org-hacking/advise-the-rider-steer-the-elephant-and-shape-the-path-heath-153b12003436
Resources

28. hello@shiftup.work
shiftup.work