Workshop - Best of Both Worlds_ Combine KG and Vector search for enhanced R...
Twitter hangout
1. Social media Hangouts
Sponsored by Captive Touch
Host: Sherry Nouraini, Founder/President of Captive Touch
Topic: How to be effective on Twitter
2. Please find a copy of this presentation
On SlideShare.
•Open a new browser window and follow along
•Link provided in the comment section below the video
5. Start with your profile
• Complete your profile
• Use keywords so people can find you
•Share link to your other web properties
•Website
•Facebook page
•About me
7. More on Lists
Where you’ve been listed
Lists you’ve made
Or lists you’ve subscribed to
8. Why are lists so powerful?
1. They allow you to organize your stream
2. They help you to prioritize your interactions
3. They are a great way to find your target audience
• Likeminded people for networking
• Target customers
How do you use lists to find people? Next slide!
9. Using lists to find your target audience
At least two ways:
3. Search Listorious.com where people list their lists
5. Search Twitter itself, using the # Discover (I prefer)
14. How to add people to lists
Check
Click 1
Or
Click 2
Make a List
15. Other ways to find people on Twitter
• Search.twitter.com: Twitter’s advanced search
• Twellow: Twitter Yellow pages
• Search on Bing Social for keywords
However, as I said, Twitter’s #Discover search
Is my favorite way to go, it is more efficient, and
more relevant.
16. Twitter chats: The Golden Nugget of engagement
Twitter chats: A group of people having a chat on Twitter
Usually centered around a topic.
Your mission: Find a chat relevant to your topic
Or
Start one!
17. Where to find list of chats
Wikki for Twitter chats:
http://bit.ly/Twitterchatlist
Crowdsourced chats:
Not all chats are created equal
http://bit.ly/Crowedsourcedchats
18. What to say when you are not participating in chats?
1. Join webinars related to your industry and post updates
2. Share links to your blog posts
3. Share links to articles (that you have read) related to your
industry
5. Read updates from people on your lists and retweet (RT)
them. Include a comment with the RT if possible
7. And most importantly, start a conversation
8. Pay attention to your @Connect stream to see
who is engaging with your updates
20. Some Twitter Dos and Don’ts
Don’t
2. Direct message people thanking them for following you
3. Constantly talk about yourself
4. Be inconsistent
Do
• Be yourself, and speak in first person
• Thank people for sharing your posts
• Recommend people if they make an impression on you
• Be generous
21. Let’s play a game
I show you a sample twitter post and you answer with either
1- Who cares?
Or
2- Interesting, I want to know more!
23. Sample post #2
Our CEO is going to be at the Whatever
conference, Be sure to meet him
Who cares?
24. Sample post #3
My hands are in pain, a good pain from
Signing 100 copies of my book
Interesting, I want to know more!
25. Sample post #4
I gave @JaneDoe +K for blogging on @Klout….
Who cares?
26. Sample post #5
I gave @JaneDoe +K for blogging, She
helped my blog rank first page on google!
Interesting, I want to know more!
27. Tool recommendations
Plenty of tools out there, I am mentioning two
• Hootsuite
• Management of your streams
• Analytics (if people clicked)
• Crowdbooster
• Best time to tweet
• Your effectiveness
• Your best followers
28. Before I conclude this presentation
Let me ask you, did you like what you heard?
1- If you did, please click the +1 button and share
2- If you have suggestions or want to be notified of
my future presentations, please complete our survey
Link provided in the comment, right below the video,
and in my last slide.
29. Last Words
1. Be Human
2. Be generous
3. Be thoughtful
4. Be consistent
5. Have a conversation
6. Measure (another hangout)
