4. The concept whereby businesses integrate social and
environmental concerns in their business operations and in
their interaction with their stakeholders on a voluntary
basis.
Corporate Social Responsibility
7. The concept whereby corporations not just to look at profits
or dividends when making decisions, but also to consider the
immediate and long-term social and environmental
consequencesoftheiractivities.
Sustainable Development
9. “Organizations can gain competitive advantage only by
managing effectively for today while simultaneously creating
innovationfortomorrow”
Tushman&Nadler(1986)
Corporate Social Responsibility
14. An innovative process which aims at designing a profitable
product or service which, in an innovative and user-oriented
way, can prove beneficial to the surrounding environment and
society.
CSR-driven Innovation
17. A structured collection and usage of ideas and experience
from most of the employees to create radical and
incremental changes in behavior, products, processes,
services and business models that are valuable to
customers,usersandthecompany
Employee-driven Innovation
