2. Introduction Brandon & Michelle
• Brandon Carson, Bill.com
• @brandonwcarson
• LinkedIn: brandoncarson
• Michelle Lentz, Clarity Consultants
• @michellelentz
• LinkedIn: michelleslentz HELLO
my nam
e is

3. 5, 10, 80

4. 5, 10, 80
Average number of apps used 5
Percentage of apps deleted within 2
weeks of download
80
Percentage of available apps that have
actually been discovered 10
Source: Pew Research Center's Internet & American Life Project.

5. In only 4 previous eras have humans
experienced a transformation on the
scale of the internet:
• the printing press
• the telegraph and telephone
• recorded media
• transmit sound and imagery

6. a brief history of mobile time

7. Year Event
1888 First patent for an electronic tablet awarded
1992 IBM Simon introduced as the first “smartphone”
1999 Microsoft re-introduces the “tablet PC”
2001 Palm introduces the Kyocera 6035 — the first widespread mobile
device in the US
2001 The Blackberry is introduced — the first widespread mobile
device for e-mail
2007 The iPhone is released
2008 The Android OS is released
2010 The iPad is released

8. mobile users

9. Your users now have near real-time
access to information in the palm
of their hand. They expect:
• technical stability
• up-to-date, credible information

10. The majority of Internet users will
eventually connect with
mobile devices first.
In many Asian countries,
they already do.

11. Compared to just last year,
consumers:
• Spend 54% more time with their
connected devices
• 49% more time talking and texting
• 29% more time watching videos
Source: Yahoo! Insights 2011

12. mobile mindsets

13. Mobile users engage in short ‘activity bursts’
with the expectation to continue
their experience across multiple devices

14. Fully one in three people multi-task with their devices

15. Most mobile consumers use their devices between
8:30 a.m. and 1:00 p.m.
Source: Yahoo! Insights 2011

16. Almost two-thirds of smartphone owners state “my mobile
device allows me to access information that helps me in real
life circumstances”
Source: Yahoo! Insights 2011

17. 65% of mobile consumers agree that their mobile device
quickly provides the answer to questions when
they need an immediate response
Source: Yahoo! Insights 2011

18. The deeply personal connection that people have with their
connected devices means that we must keep in mind their
consumption habits, activities and accompanying mindsets

22. differences between app types

23. discover > install > click icon > run

24. native apps
• must be installed on the device
• written specifically for the OS

25. web apps
• reside on a server
• coded once for multiple OS’s

26. which app to develop?
• native API or native graphics?
• written specifically for the OS

27. Characteristic Native Web
Downloaded to the device
Coded in a language specific to the device OS
Objective C, Java)
Runs in a browser
Coded in HTML, JavaScript, and CSS
Distributed via an app store
Full use of device hardware and APIs
Limited access to device hardware and data, as well
as user data

28. Characteristic Native Web
Downloaded to the device X
Coded in a language specific to the device OS
Objective C, Java) X
Runs in a browser X
Coded in HTML, JavaScript, and CSS X
Distributed via an app store X
Full use of device hardware and APIs X
Limited access to device hardware and data, as well
as user data X

29. hybrid apps
• written in native languages
• downloaded to the device
• can access APIs
• content comes from the web

31. Consumers expect participatory
content experiences:
• contextually relevant
• consumable with multiple devices
• trusted and sharable

34. authoring tools for mobile first

35. Articulate Storyline > Articulate iPad App
Flash > HTML5 conversion project
Articulate Presenter

36. pitfalls

37. audio and other bugs

38. creating interactions from scratch

39. cost

40. maintenance

41. conversion:

42. course length

43. legacy technology,
interactions
and Flash

44. content

45. best practices for mobile design

46. always ask why

47. know mobile constraints
small screens
unreliable networks
people in all kinds of situations

49. one step at a time

50. small chunks

51. orientation

52. create a default reference design
for the devices and know
your device capabilities

53. become more aware of touch targets,
gestures, and actions

54. use technology to your advantage

55. consider performance optimization

56. emulation

57. test
and test again

58. new opportunity
reboot
fresh start

59. goodbye